Gregory Carpenter

Northwestern University - Department of Marketing

Kellogg School of Management

2001 Sheridan Rd.

Evanston, IL 60208

United States

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A Stochastic Multidimensional Unfolding Approach for Representing Phased Decision Outcomes

Psychometrika, Volume 61, Issue 3, pp 485-508
Number of pages: 24 Posted: 08 Jun 2016
Wayne S. DeSarbo, Donald R. Lehmann, Gregory Carpenter and Indrajit Jay Sinha
Pennsylvania State University, Columbia University - Columbia Business School, Marketing, Northwestern University - Department of Marketing and Temple University - Department of Marketing and Supply Chain Management
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Abstract:

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consumer psychology, multidimensional scaling, maximum likelihood, consideration sets, multidimensional unfolding, successive categories analysis