Danny Weathers

Louisiana State University, Baton Rouge

Baton Rouge, LA 70803

United States

SCHOLARLY PAPERS

2

DOWNLOADS

480

CITATIONS

0

Scholarly Papers (2)

1.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Scott D. Swain, Danny Weathers and Ronald W. Niedrich
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 413 (51,868)

Abstract:

measurement, Likert, acquiescence, inattention, response styles, reversed items, reverse-scaled, negation, psycholinguistics, constituent comparison

2.

Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities

Marketing Letters, Forthcoming
Number of pages: 26 Posted: 13 Aug 2012
Danny Weathers, Scott D. Swain and Jay P. Carlson
Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute
Downloads 29 (375,368)

Abstract:

Analogue Magnitude Codes, Face Values, Percentages, Pricing, Price Evaluations