Danny Weathers

Louisiana State University, Baton Rouge

Baton Rouge, LA 70803

United States

SCHOLARLY PAPERS

2

DOWNLOADS

506

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Scott D. Swain, Danny Weathers and Ronald W. Niedrich
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 467 (63,654)

Abstract:

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measurement, Likert, acquiescence, inattention, response styles, reversed items, reverse-scaled, negation, psycholinguistics, constituent comparison

2.

Why Consumers Respond Differently to Absolute Versus Percentage Descriptions of Quantities

Marketing Letters, Forthcoming
Number of pages: 26 Posted: 13 Aug 2012
Danny Weathers, Scott D. Swain and Jay Carlson
Louisiana State University, Baton Rouge, Clemson University and Union College - Graduate Management Institute
Downloads 39 (448,420)
Citation 1

Abstract:

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Analogue Magnitude Codes, Face Values, Percentages, Pricing, Price Evaluations