Paul D. Berger

Bentley University - Department of Marketing

Visiting Scholar & Professor of Marketing, Director, Master of Science in Marketing Analytics Program

175 Forest Street

Waltham, MA 02145

United States

SCHOLARLY PAPERS

2

DOWNLOADS

415

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

The Role of Channel Quality in Customer Equity Management

Journal of Business Research, Vol. 60, pp. 1243-1252, December 2007
Number of pages: 10 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Weimin Dong, Scott D. Swain and Paul D. Berger
Boston University - Questrom School of Business, Clemson University and Bentley University - Department of Marketing
Downloads 356 (98,131)

Abstract:

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customer lifetime value, customer equity, customer relationship management, acquisition, retention, channels, allocation

2.

Inequality in Utility of Data and Its Implications for Data Management

17th Annual Workshop on Information Technolgies & Systems (WITS)
Number of pages: 6 Posted: 09 Jan 2009
Adir Even, G. Shankaranarayanan and Paul D. Berger
Ben-Gurion University of the Negev, Boston University School of Management and Bentley University - Department of Marketing
Downloads 59 (415,115)

Abstract:

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Data management, utility of data, utility inequality