Dieter K. Tscheulin

University of Freiburg (Germany)

Prof. Dr.

Freiburg, D-79085

Germany

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Scholarly Papers (1)

1.

The Optimal Design of Hospital Advertising by Means of Conjoint Measurement

Journal of Advertising Research, Vol. 38, No. 3, pp. 35-46, May/June 1998
Number of pages: 25 Posted: 18 Jun 2007
Dieter K. Tscheulin and Bernd Helmig
University of Freiburg (Germany) and Department of Business Administration, Chair Public & Nonprofit Management
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Abstract:

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Advertising, Advertising Effectiveness, Conjoint Measurement, Hospital Marketing, Hospital Management