Hae Kyung Yang

Cornell University

Department of Policy Analysis and Management

Ithaca, NY 14853

United States

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Scholarly Papers (1)

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The Impact of Direct-to-Consumer Advertising of Cholesterol Reducing Drugs on Diagnosis and Treatment of Cholesterol

iHEA 2007 6th World Congress: Explorations in Health Economics Paper
Posted: 17 Jun 2007
Cornell University, Cornell University - Department of Policy Analysis & Management (PAM), Cornell University - Department of Policy Analysis and Management, Cornell University - Department of Policy Analysis & Management (PAM) and Cornell University - Department of Policy Analysis & Management (PAM)

Abstract:

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Direct-to-Consumer Advertising, Economics of Advertising, Cholesterol Reducing Drug