David Murray

Massey University - School of Economics and Finance

Private Bag 11-222

Palmerston North, 30974

New Zealand

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Scholarly Papers (1)

1.

Helping Bank Customers Switch: A Case Study

Journal of Financial Services Marketing, 2007
Posted: 22 Jun 2007
Claire D. Matthews and David Murray
Massey University - School of Economics and Finance and Massey University - School of Economics and Finance

Abstract:

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Switching, case study, New Zealand, banking