Ross Rizley

affiliation not provided to SSRN

SCHOLARLY PAPERS

1

DOWNLOADS

633

CITATIONS

4

Scholarly Papers (1)

1.

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of Retailing 87S (1, 2011) S29-S42, Mays Business School Research Paper No. 2012-59
Number of pages: 15 Posted: 17 May 2012
Texas A&M University - Mays Business School, University of Pittsburgh - Katz Graduate School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 633 (40,590)

Abstract:

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Shopper behavior, Multichannel marketing, In-store marketing, Retailer, Manufacturer