Ping Xiao

National University of Singapore (NUS) - Department of Marketing

Kent Ridge Crescent

Singapore 119260

Singapore

SCHOLARLY PAPERS

4

DOWNLOADS

276

CITATIONS

2

Scholarly Papers (4)

1.

Product Bundling Under Three-Part Tariffs

Number of pages: 43 Posted: 25 Apr 2008
National University of Singapore (NUS) - Department of Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 160 (138,771)
Citation 2

Abstract:

Nonlinear Pricing, Three-Part Tariffs, Product Bundling, Wireless Service, Discrete/Continuous Model

2.

Entry- and Sunk-Cost Spillovers from the Rival: Evidence from Entry and Expansion of KFC and Mcdonald's in Chinese Cities

Number of pages: 58 Posted: 19 Mar 2014
University of Calgary - Department of Economics, National University of Singapore (NUS) - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 41 (272,666)

Abstract:

Dynamic Games, Dynamic Entry, Spillovers, Fastfood Industry, China

3.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014
National University of Singapore (NUS) - NUS Business School, National University of Singapore (NUS) - Department of Marketing, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Downloads 18 (394,548)

Abstract:

Switching behavior, switching intent, construal level theory, marketing-mix.

4.

McDonald's and KFC in China: Competitors or Companions?

Marketing Science, Vol. 33, No. 2, 2014; pp. 287-307; DOI: 10.1287/mksc.2013.0824
Posted: 10 Jul 2015
Qiaowei Shen and Ping Xiao
University of Pennsylvania - Marketing Department and National University of Singapore (NUS) - Department of Marketing

Abstract:

entry, market learning, demand expansion, emerging market, fast-food chains