Kent Ridge Crescent
National University of Singapore (NUS) - Department of Marketing
Nonlinear Pricing, Three-Part Tariffs, Product Bundling, Wireless Service, Discrete/Continuous Model
Dynamic Games, Dynamic Entry, Spillovers, Fastfood Industry, China
Switching behavior, switching intent, construal level theory, marketing-mix.
entry, market learning, demand expansion, emerging market, fast-food chains
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