Ping Xiao

University of Technology Sydney (UTS) - Faculty of Business

Australia

  • University of Technology Sydney (UTS) - Faculty of Business

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

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1.

Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter

HEC Paris Research Paper No. MKG-2017-1220
Number of pages: 23 Posted: 19 Jul 2017 Last Revised: 05 Sep 2017
Anirban Mukherjee, Cathy L. Yang, Ping Xiao and Amitava Chattopadhyay
INSEAD, HEC Paris - Marketing, University of Technology Sydney (UTS) - Faculty of Business and INSEAD - Marketing
Downloads 1,136 (16,803)

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Crowdfunding, Entrepreneurship, Innovation

2.

Plebeian Bias: Selecting Crowdsourced Creative Designs for Commercialization

Number of pages: 22 Posted: 20 Sep 2017
Anirban Mukherjee, Ping Xiao, Hannah Chang, Li Wang and Noshir Contractor
INSEAD, University of Technology Sydney (UTS) - Faculty of Business, Singapore Management University - Lee Kong Chian School of Business, Shanghai University of Finance and Economics - School of International Business Administration and Northwestern University - McCormick School of Engineering and Applied Science
Downloads 309 (92,622)

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Crowdsourcing, Stardom, Procedural Fairness, Managerial Conservatism

3.

Product Bundling Under Three-Part Tariffs

Number of pages: 43 Posted: 25 Apr 2008
Ping Xiao, Tat Y. Chan and Chakravarthi Narasimhan
University of Technology Sydney (UTS) - Faculty of Business, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 193 (149,150)
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Nonlinear Pricing, Three-Part Tariffs, Product Bundling, Wireless Service, Discrete/Continuous Model

4.

Entry- and Sunk-Cost Spillovers from the Rival: Evidence from Entry and Expansion of KFC and Mcdonald's in Chinese Cities

Number of pages: 58 Posted: 19 Mar 2014
Aamir Rafique Hashmi, Ping Xiao and Qiaowei Shen
University of Calgary - Department of Economics, University of Technology Sydney (UTS) - Faculty of Business and University of Pennsylvania - Marketing Department
Downloads 85 (280,062)

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Dynamic Games, Dynamic Entry, Spillovers, Fastfood Industry, China

5.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014
Jochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra
National University of Singapore (NUS) - NUS Business School, University of Technology Sydney (UTS) - Faculty of Business, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Downloads 44 (389,942)

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Switching behavior, switching intent, construal level theory, marketing-mix.

6.

Identification of Dynamic Games With Unobserved Heterogeneity and Multiple Equilibria: Global Fast Food Chains in China

Number of pages: 46 Posted: 09 Aug 2018
Yao Luo, Ping Xiao and Ruli Xiao
University of Toronto - Department of Economics, University of Technology Sydney (UTS) - Faculty of Business and Indiana University
Downloads 15 (524,650)

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Unobserved Heterogeneity, Multiple Equilibria, Discrete Games, Dynamic Games, Nonparametric Identification, Fast Food Chain

7.

Ad Fraud Under the Vertical Contract Structure

Number of pages: 41 Posted: 13 Nov 2018
Yitian (Sky) Liang, Xinlei Chen, Yuxin Chen and Ping Xiao
Tsinghua University - School of Economics and Management, University of British Columbia (UBC) - Sauder School of Business, New York University (NYU) - Department of Marketing and University of Technology Sydney (UTS) - Faculty of Business
Downloads 4 (587,098)

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ad fraud, advertising, media market, vertical contract

8.

McDonald's and KFC in China: Competitors or Companions?

Marketing Science, Vol. 33, No. 2, 2014; pp. 287-307; DOI: 10.1287/mksc.2013.0824
Posted: 10 Jul 2015
Qiaowei Shen and Ping Xiao
University of Pennsylvania - Marketing Department and University of Technology Sydney (UTS) - Faculty of Business

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entry, market learning, demand expansion, emerging market, fast-food chains