Author Page for Jorge Gonzalez

Jorge Gonzalez

IESE Business School, Barcelona, Spain

Assistant Professor

Avenida Pearson 21

Barcelona, 08034

Spain

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012

Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta and Philip Stern

IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University

Downloads 469 (125,720)

Citation 2

View PDF
Download

Jorge Gonzalez

IESE Business School, Barcelona, Spain

Assistant Professor

1

469

2

Scholarly Papers (1)

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Abstract: