Jorge Gonzalez

IESE Business School, Barcelona, Spain

Assistant Professor

Avenida Pearson 21

Barcelona, 08034

Spain

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Scholarly Papers (1)

1.

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
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Abstract:

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Generic entry, Pharmaceuticals, Heterogeneity, Competition