Naufel J. Vilcassim

London Business School

Sussex Place

Regent's Park

London, London NW1 4SA

United Kingdom

SCHOLARLY PAPERS

6

DOWNLOADS

791

CITATIONS

3

Scholarly Papers (6)

1.

When Talk is 'Free': The Effect of Tariff Structure on Usage under Two- and Three-Part Tariffs

Number of pages: 75 Posted: 09 Aug 2009 Last Revised: 22 Jan 2017
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Harvard Business School, London Business School and London Business School
Downloads 294 (101,258)
Citation 14

Abstract:

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Pricing, Nonlinear Pricing, Discrete/Continuous Choice Model, Three-Part Tariffs, Uncertainty, Learning, Free products

2.

Structural Modeling and Policy Simulation: A Comment

Number of pages: 16 Posted: 14 Sep 2004
Bart J. Bronnenberg, Peter E. Rossi and Naufel J. Vilcassim
Tilburg University, CentER, University of California, Los Angeles (UCLA) - Anderson School of Management and London Business School
Downloads 283 (105,541)
Citation 9

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Structural models, policy evaluation, marketing instruments

3.

The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence

Journal of Marketing, 80 (5), 34-52.
Number of pages: 51 Posted: 13 Aug 2013 Last Revised: 24 Jan 2019
Sungtak Hong, Kanishka Misra and Naufel J. Vilcassim
Bocconi University, University of Michigan, Stephen M. Ross School of Business and London Business School
Downloads 210 (142,661)
Citation 1

Abstract:

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Retailing, product assortment, aisle management, cross-category analysis, hierarchical Bayesian model, eye-tracking

4.

Countercyclical Pricing: A Consumer Heterogeneity Explanation

Economics Letters, Vol. 122, No. 2, 2014
Number of pages: 14 Posted: 04 Jan 2019
Umut Guler, Kanishka Misra and Naufel J. Vilcassim
Koc University, University of Michigan, Stephen M. Ross School of Business and London Business School
Downloads 3 (617,184)

Abstract:

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seasonality, countercyclical pricing, retail, consumer heterogeneity

5.

Executive Summary: Usage and Abusage: Free Rein

Business Strategy Review, Vol. 23, Issue 4, pp. 76-76, 2012
Number of pages: 1 Posted: 01 Dec 2012
Eva Ascarza, Anja Lambrecht and Naufel J. Vilcassim
Harvard Business School, London Business School and London Business School
Downloads 1 (639,506)
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6.

Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?

JOURNAL OF BUSINESS, Vol. 69, No. 4, October 1996
Posted: 04 May 1998
Vrinda Kadiyali, Naufel J. Vilcassim and Pradeep K. Chintagunta
Cornell University - Samuel Curtis Johnson Graduate School of Management, London Business School and University of Chicago

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