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Ben-Gurion University of the Negev - School of Management
Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method
Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects
assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance
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Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing
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