Ying Xie

University of Texas at Dallas

Associate Professor of Marketing

2601 North Floyd Road

Richardson, TX 75083

United States

  • University of Texas at Dallas

SCHOLARLY PAPERS

13

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2,326

SSRN CITATIONS
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SSRN RANKINGS

Top 25,660

in Total Papers Citations

27

CROSSREF CITATIONS

9

Scholarly Papers (13)

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1.

Modeling Multi-Channel Advertising Attribution Across Competitors

Number of pages: 58 Posted: 06 Oct 2017
Yiyi Li, Ying Xie and Eric Zheng
University of Texas at Arlington - College of Business Administration, University of Texas at Dallas and University of Texas at Dallas
Downloads 468 (93,629)
Citation 2

Abstract:

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multi-channel attribution, competition, purchase funnel

2.

The Impact of Mobile-App Adoption on Grocery-Purchase Behavior

Number of pages: 55 Posted: 26 Apr 2018
Boram Lim, Ying Xie and Ernan Haruvy
University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas and McGill University
Downloads 323 (142,366)
Citation 1

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Mobile Shopping Channel, Shopping Channel Introduction, Retailing

3.

Viewing Modus and Media Franchise Engagement

Number of pages: 66 Posted: 15 Jun 2017 Last Revised: 12 Nov 2019
Mina Ameri, Elisabeth Honka and Ying Xie
Univeristy of PIttsburgh, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 293 (157,636)

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Viewing Modus, Media Consumption, Binge-Watching, Media Franchise, Consumer Engagement, Online Movie Streaming

4.

From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network

Number of pages: 71 Posted: 26 Jun 2017 Last Revised: 25 Apr 2022
Mina Ameri, Elisabeth Honka and Ying Xie
Univeristy of PIttsburgh, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 289 (159,901)
Citation 1

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Social Network Formation, Product Adoption, User-Generated Content, Peer Effects

5.

Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network

Number of pages: 40 Posted: 22 Jun 2016 Last Revised: 24 Nov 2018
Mina Ameri, Elisabeth Honka and Ying Xie
Univeristy of PIttsburgh, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Texas at Dallas
Downloads 289 (159,901)
Citation 9

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Word-of-Mouth, Observed Adoptions, Social Learning, Product Adoption, Social Networks

6.

Why do Investors Update Reference Prices Asymmetrically?

Number of pages: 37 Posted: 17 Oct 2010
Susan Jung Grant, Ying Xie and Dilip Soman
University of Colorado at Boulder - Leeds School of Business, University of Texas at Dallas and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 188 (241,668)
Citation 2

Abstract:

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Reference Prices, Reference Price Updating, Investor Behavior, Stock Investing

7.

Immediate and Enduring Effects of Digital Badges on Online Content Consumption and Generation

International Journal of Research in Marketing, forthcoming
Number of pages: 56 Posted: 20 Apr 2020 Last Revised: 17 Nov 2022
Shijie Lu, Ying Xie and Xingyu Chen
University of Notre Dame, University of Texas at Dallas and Shenzhen University - Department of Marketing
Downloads 170 (263,761)

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online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model

8.

Price Search and Periodic Price Discounts

Number of pages: 35 Posted: 28 Jul 2016
Xing Zhang, Tat Chan and Ying Xie
Fudan University - School of Management, Washington University in St. Louis - John M. Olin Business School and University of Texas at Dallas
Downloads 137 (314,743)
Citation 4

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Price variation, price competition, search cost, mixed pricing strategy, non-parametric empirical likelihood method

9.

Treatment Effectiveness and Side Effects: A Model of Physician Learning

Number of pages: 40 Posted: 22 Aug 2012
Tat Y. Chan, Chakravarthi Narasimhan and Ying Xie
Washington University in St. Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and University of Texas at Dallas
Downloads 83 (443,335)
Citation 8

Abstract:

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learning, effectiveness, side effects, physician decision, healthcare, pharmaceutical marketing

10.

Comparative Messaging, Learning and Forgetting: Evidence from Pharmaceutical Drug Detailing

Number of pages: 47 Posted: 11 Sep 2020
Xiaojing Dong, Ying Xie and Pradeep K. Chintagunta
Santa Clara University, University of Texas at Dallas and University of Chicago
Downloads 55 (549,810)
Citation 1

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11.

Facilitating Fit-Revelation in the Competitive Market

Gu, Jane and Ying Xie (2013), “Providing Fit-Revealing Information in the Competitive Market,”Management Science, 59 (5), 1196-1212.
Number of pages: 34 Posted: 06 Mar 2015
Jane Z. Gu and Ying Xie
University of Connecticut - Department of Marketing and University of Texas at Dallas
Downloads 31 (682,530)
Citation 9

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Consumer Fit Uncertainty, Fit-Revelation, Competitive Strategies, Game Theory

12.

The Power of Star Creators: Evidence from the Live Streaming Industry

Posted: 07 Jun 2022 Last Revised: 14 Nov 2022
Kun Qian and Ying Xie
Southern University of Science and Technology - School of Business and University of Texas at Dallas

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stardom, media platform, content creation, DID model, incumbent reactions, asymmetric competition, live streaming

13.

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Posted: 13 Aug 2009 Last Revised: 02 Jul 2015
Tat Y. Chan, Chunhua Wu and Ying Xie
Washington University in St. Louis - John M. Olin Business School, University of British Columbia (UBC) - Sauder School of Business and University of Texas at Dallas

Abstract:

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Customer Lifetime Value, Multiple-Channel Shopping,Sponsored Search Advertising