Eric Greenleaf

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

7

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CITATIONS
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20

Scholarly Papers (7)

1.

The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing

Number of pages: 55 Posted: 26 Feb 2009 Last Revised: 01 Sep 2015
New York University (NYU) - Department of Marketing, Columbia Business School - Marketing, New York University (NYU) - Department of Marketing and New York University (NYU)
Downloads 758 (15,378)
Citation 2

Abstract:

partitioned pricing, fees, surcharges, taxes, shipping and handling

2.

Divide and Prosper: Consumers' Reaction to Partitioned Prices

Journal of Marketing Research, Vol. 35, pp. 453-463, November 1998
Posted: 24 Jun 2009
Vicki Morwitz, Eric Greenleaf and Eric J. Johnson
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Columbia Business School - Marketing
Downloads 310 (53,743)
Citation 18

Abstract:

3.

When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

Number of pages: 53 Posted: 21 Nov 2006
Eric Greenleaf, Vicki Morwitz and Russell S. Winer
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 170 (139,346)

Abstract:

4.

The Impact of Anticipated Regret on the Auction Seller's Optimal Reserve and Decision Making Task

Number of pages: 39 Posted: 14 Apr 2008 Last Revised: 14 May 2008
Eric Greenleaf and Yuxin Chen
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 77 (235,899)

Abstract:

auction, pricing, regret, Vickrey auction, decision making

5.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

Abstract:

neuroscience, emotions, consumer communication, fear appeals, climate change

6.

Competition Between Auctions

Marketing Letters, Vol. 19, Nos. 3-4, pp. 431-448, 2008
Posted: 14 Apr 2009
University of Texas at Dallas - Naveen Jindal School of Management, University of Alberta - Department of Marketing, Business Economics & Law, Federal Communications Commission (FCC), Georgia State University - Department of Economics, New York University (NYU) - Department of Marketing, University of Maryland - Decision and Information Technologies Department, Emory University - Department of Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and Rutgers University, Piscataway

Abstract:

auctions, bidding, competition, auction formats, auction houses

7.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Alberta - Department of Marketing, Business Economics & Law, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

auctions, bidding, economic psychology, social dynamics, experimental economics