Eric Greenleaf

New York University (NYU) - Department of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

SCHOLARLY PAPERS

7

DOWNLOADS

796

SSRN CITATIONS
Rank 21,369

SSRN RANKINGS

Top 21,369

in Total Papers Citations

13

CROSSREF CITATIONS

23

Scholarly Papers (7)

1.

Divide and Prosper: Consumers' Reaction to Partitioned Prices

Journal of Marketing Research, Vol. 35, pp. 453-463, November 1998
Posted: 24 Jun 2009
Vicki Morwitz, Eric Greenleaf and Eric J. Johnson
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and Columbia Business School - Marketing
Downloads 509 (55,621)
Citation 14

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2.

When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

Number of pages: 53 Posted: 21 Nov 2006
Eric Greenleaf, Vicki Morwitz and Russell S. Winer
New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 183 (168,655)
Citation 1

Abstract:

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3.

The Impact of Anticipated Regret on the Auction Seller's Optimal Reserve and Decision Making Task

Number of pages: 39 Posted: 14 Apr 2008 Last Revised: 14 May 2008
Eric Greenleaf and Yuxin Chen
New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 93 (284,527)
Citation 1

Abstract:

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auction, pricing, regret, Vickrey auction, decision making

4.

Competition Between Auctions

Marketing Letters, Vol. 19, Nos. 3-4, pp. 431-448, 2008
Number of pages: 18 Posted: 14 Apr 2009 Last Revised: 19 Nov 2017
University of Texas at Dallas - Naveen Jindal School of Management, University of Queensland - Business School, Federal Communications Commission (FCC), Georgia State University - Department of Economics, New York University (NYU) - Department of Marketing, University of Maryland - Decision and Information Technologies Department, Emory University - Department of Marketing, Cornell University - Samuel Curtis Johnson Graduate School of Management and Rutgers University, Piscataway
Downloads 11 (589,768)
Citation 4

Abstract:

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auctions, bidding, competition, auction formats, auction houses

5.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki Morwitz
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing

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neuroscience, emotions, consumer communication, fear appeals, climate change

6.

The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing

Posted: 26 Feb 2009 Last Revised: 01 Sep 2015
New York University (NYU) - Department of Marketing, Columbia Business School - Marketing, New York University (NYU) - Department of Marketing and New York University (NYU)

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partitioned pricing, fees, surcharges, taxes, shipping and handling

7.

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Marketing Letters, Vol. 16, Fall 2006
Posted: 13 Sep 2006
University of Virginia (UVA), McIntire School of Commerce, Yale University - School of Management, University of Queensland - Business School, Pamplin College of Business, Virginia Tech, University of Michigan, Stephen M. Ross School of Business, Georgia State University - Department of Economics, Rice University - Jesse H. Jones Graduate School of Business, New York University (NYU) - Department of Marketing, Rice University, Rutgers University, Piscataway, Independent and University of California, Los Angeles (UCLA) - Anderson School of Management

Abstract:

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auctions, bidding, economic psychology, social dynamics, experimental economics