University of Mannheim, Department of Marketing & Innovation
price fairness, reference price, new product adoption, product newness, future price expectations, consumer innovativeness
Innovation rejection, Status quo bias, Defaults, Customer expertise
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start-up, digital innovation, digital business model, initial trust, privacy concerns, adoption intention
Go-To-Market Strategy, E-Innovation, Start-Up, Signaling Theory, Trust, Uncertainty
Sales force management, market intelligence activities, job demands-resources theory, innovation performance, sales control
Product launches, new product development, management, organizational effectiveness
Service industries, new product development
Customer services, business-to-business transactions, customer relations, cultural values
New product development, market entry
Product management, new product development, product orientation, new products
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