Sabine Kuester

University of Mannheim, Department of Marketing & Innovation

Prof. Dr.

Germany

SCHOLARLY PAPERS

12

DOWNLOADS

187

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (12)

1.

Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products

International Journal of Research in Marketing, 2015 Forthcoming
Number of pages: 49 Posted: 09 Oct 2014
University of Mannheim, Department of Marketing & Innovation, Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation
Downloads 123 (254,956)

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price fairness, reference price, new product adoption, product newness, future price expectations, consumer innovativeness

2.

The Role of Defaults in Preventing Innovation Rejection

International Journal of Innovation Management, Forthcoming
Number of pages: 36 Posted: 14 Oct 2014 Last Revised: 15 Oct 2014
Sabine Kuester, Silke Hess and Andreas Herrmann
University of Mannheim, Department of Marketing & Innovation, Independent and University of St. Gallen - MCM Institute
Downloads 63 (386,479)

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Innovation rejection, Status quo bias, Defaults, Customer expertise

3.

Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas

Creativity and Innovation Management, Vol. 21, Issue 4, pp. 427-442, 2012
Number of pages: 16 Posted: 30 Nov 2012
Monika Schuhmacher and Sabine Kuester
Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation
Downloads 1 (721,784)
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4.

Making a First Impression as a Start-Up: Strategies to Overcome Low Initial Trust Perceptions in Digital Innovation Adoption

International Journal of Research in Marketing, Forthcoming
Posted: 04 Feb 2019
University of Mannheim - Department of Marketing, Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management, University of Mannheim, Department of Marketing & Innovation and Justus-Liebig-University Giessen

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start-up, digital innovation, digital business model, initial trust, privacy concerns, adoption intention

5.

Get the Show on the Road: Go-to-Market Strategies for E-Innovations of Startups

Journal of Business Research, Vol. 83, 2018
Posted: 04 Feb 2019
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management

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Go-To-Market Strategy, E-Innovation, Start-Up, Signaling Theory, Trust, Uncertainty

6.

A Job Demands-Resources Perspective on Salespersons' Market Intelligence Activities in New Product Development

Journal of Personal Selling and Sales Management, Vol. 36, No. 1, 19–39, 2016
Posted: 09 Apr 2016
Sabine Kuester and Rauch Andreas
University of Mannheim, Department of Marketing & Innovation and University of Mannheim - Department of Marketing

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Sales force management, market intelligence activities, job demands-resources theory, innovation performance, sales control

7.

Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition

Marketing ZFP, 37 (2), 102-110
Posted: 18 Aug 2015
Sven Feurer, Monika Schuhmacher and Sabine Kuester
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation

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8.

Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success

Journal of Product Innovation Management, Vol. 29, pp. 38-52, 2012
Posted: 14 Oct 2014
Sabine Kuester, Christian Homburg and Silke Hess
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and Independent

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Product launches, new product development, management, organizational effectiveness

9.

Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors

Journal of Product Innovation Management, Vol. 30, Issue 3, pp. 533-544, 2013
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
University of Mannheim, Department of Marketing & Innovation, Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management, University of Mannheim and University of Mannheim - School of Business Administration (BWL)

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Service industries, new product development

10.

Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison

Journal of International Marketing, Vol. 13, Issue 3, pp. 1-31, 2005
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
University of Mannheim - Department of Marketing, University of Mannheim, Department of Marketing & Innovation, Independent and Colorado State University, Fort Collins - Department of Marketing

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Customer services, business-to-business transactions, customer relations, cultural values

11.

Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory

International Journal of Research in Marketing, Vol. 19, Issue 1, pp. 21-42, 2002
Posted: 11 Oct 2014 Last Revised: 06 Dec 2014
Elisa Montaguti, Sabine Kuester and Thomas S. Robertson
University of Bologna - Department of Management, University of Mannheim, Department of Marketing & Innovation and University of Pennsylvania - Marketing Department

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New product development, market entry

12.

Retaliatory Behavior to New Product Entry

Journal of Marketing, Vol. 63, Issue 4, pp. 90-106,1999
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and University of Pennsylvania - Marketing Department

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Product management, new product development, product orientation, new products