Monika Schuhmacher

Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management

Prof. Dr.

Licher Str. 62

Gießen, 35394

Germany

SCHOLARLY PAPERS

6

DOWNLOADS

135

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products

International Journal of Research in Marketing, 2015 Forthcoming
Number of pages: 49 Posted: 09 Oct 2014
Sabine Kuester, Sven Feurer, Monika Schuhmacher and Dominik Reinartz
University of Mannheim, Department of Marketing & Innovation, Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation
Downloads 134 (267,046)

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price fairness, reference price, new product adoption, product newness, future price expectations, consumer innovativeness

2.

Identification of Lead User Characteristics Driving the Quality of Service Innovation Ideas

Creativity and Innovation Management, Vol. 21, Issue 4, pp. 427-442, 2012
Number of pages: 16 Posted: 30 Nov 2012
Monika Schuhmacher and Sabine Kuester
Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation
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3.

Making a First Impression as a Start-Up: Strategies to Overcome Low Initial Trust Perceptions in Digital Innovation Adoption

International Journal of Research in Marketing, Forthcoming
Posted: 04 Feb 2019
University of Mannheim - Department of Marketing, Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management, University of Mannheim, Department of Marketing & Innovation and Justus-Liebig-University Giessen

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start-up, digital innovation, digital business model, initial trust, privacy concerns, adoption intention

4.

Get the Show on the Road: Go-to-Market Strategies for E-Innovations of Startups

Journal of Business Research, Vol. 83, 2018
Posted: 04 Feb 2019
Sabine Kuester, Elisa Konya-Baumbach and Monika Schuhmacher
University of Mannheim, Department of Marketing & Innovation, University of Mannheim - Department of Marketing and Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management

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Go-To-Market Strategy, E-Innovation, Start-Up, Signaling Theory, Trust, Uncertainty

5.

Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition

Marketing ZFP, 37 (2), 102-110
Posted: 18 Aug 2015
Sven Feurer, Monika Schuhmacher and Sabine Kuester
Karlsruhe Institute of Technology (KIT), Institute of Information Systems and Marketing (IISM), Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management and University of Mannheim, Department of Marketing & Innovation

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6.

Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors

Journal of Product Innovation Management, Vol. 30, Issue 3, pp. 533-544, 2013
Posted: 11 Oct 2014 Last Revised: 07 Apr 2016
University of Mannheim, Department of Marketing & Innovation, Justus-Liebig-University Gießen, Department of Technology, Innovation, and Start-up Management, University of Mannheim and University of Mannheim - School of Business Administration (BWL)

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Service industries, new product development