Martin Schreier

Vienna University of Economics and Business

Welthandelsplatz 1

Vienna, Wien 1020

Austria

  • Vienna University of Economics and Business

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 34,735

SSRN RANKINGS

Top 34,735

in Total Papers Downloads

2,931

TOTAL CITATIONS
Rank 19,892

SSRN RANKINGS

Top 19,892

in Total Papers Citations

40

Scholarly Papers (7)

Actions:
Email selected abstracts
1.

A Meta-Ranking of Technology and Innovation Management/Entrepreneurship Journals

Die Betriebswirtschaft (DBW), Forthcoming
Number of pages: 50 Posted: 12 Jul 2007
Nikolaus Franke and Martin Schreier
Vienna University of Economics and Business and Vienna University of Economics and Business
Downloads 940 (50,410)

Abstract:

Loading...

Journal ranking, meta-analysis, technology and innovation management, entrepreneurship, marketing

2.

Finding Commercially Attractive User Innovations: A Test of Lead User Theory

Journal of Product Innovation and Management, Volume 23, Issue 4, July 2006, Pages 301-315, MIT Sloan Working Paper No. 4536-05
Number of pages: 15 Posted: 09 May 2005 Last Revised: 07 Jul 2022
Nikolaus Franke, Eric A. von Hippel and Martin Schreier
Vienna University of Economics and Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Vienna University of Economics and Business
Downloads 795 (63,363)
Citation 31

Abstract:

Loading...

Lead User Theory

3.

User-Generated Versus Designer-Generated Products: A Performance Assessment at Muji

International Journal of Research in Marketing ,Volume 30, Issue 2, June 2013, Pages 160–167
Number of pages: 30 Posted: 06 Sep 2012 Last Revised: 28 Mar 2013
Hidehiko Nishikawa, Martin Schreier and Susumu Ogawa
Hosei University, Faculty of Business Administration, Vienna University of Economics and Business and School of Business Administration
Downloads 668 (79,325)
Citation 1

Abstract:

Loading...

user design, user-generated products, user innovation, crowdsourcing, market performance, new product development, idea generation

4.

Extending Lead User Theory: Antecedents and Consequences of Consumers' Lead Userness

Journal of Product Innovation Management, Vol. 25, No. 4, pp. 331-346, 2007
Number of pages: 44 Posted: 23 Nov 2008
Martin Schreier and Reinhard Prügl
Vienna University of Economics and Business and Zeppelin University (ZU)
Downloads 377 (158,474)
Citation 5

Abstract:

Loading...

user innovation, lead user theory

5.

Lead Users and the Adoption and Diffusion of New Products: Insights from Two Extreme Sports Communities

Marketing Letters, Vol. 18, Nos. 1-2, pp. 15-30, 2006
Number of pages: 25 Posted: 23 Nov 2008
Martin Schreier, Stefan Oberhauser and Reinhard Prügl
Vienna University of Economics and Business, affiliation not provided to SSRN and Zeppelin University (ZU)
Downloads 151 (385,998)
Citation 3

Abstract:

Loading...

lead users, user innovation, adoption, diffusion, new products, opinion leadership

6.

When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding

International Journal of Research in Marketing, In Press. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0167811618300302
Posted: 22 Aug 2016 Last Revised: 21 Oct 2018
Sally Bitterl and Martin Schreier
Vienna University of Economics and Business and Vienna University of Economics and Business

Abstract:

Loading...

crowdfunding, self-venture connections, entrepreneurship, start-up financing, self-concept

7.

The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand

Journal of Marketing, Vol. 74, 2010
Posted: 10 Mar 2010
Christoph Fuchs, Emanuela Prandelli and Martin Schreier
Independent, Bocconi University - Department of Management and Technology and Vienna University of Economics and Business

Abstract:

Loading...

Empowerment, Customer integration, Willingness to pay, Psychological ownership, New product