Martin Schreier

Vienna University of Economics and Business

Welthandelsplatz 1

Vienna, Wien 1020

Austria

SCHOLARLY PAPERS

8

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Top 20,299

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2,544

SSRN CITATIONS
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SSRN RANKINGS

Top 14,668

in Total Papers Citations

10

CROSSREF CITATIONS

56

Scholarly Papers (8)

1.

A Meta-Ranking of Technology and Innovation Management/Entrepreneurship Journals

Die Betriebswirtschaft (DBW), Forthcoming
Number of pages: 50 Posted: 12 Jul 2007
Nikolaus Franke and Martin Schreier
Vienna University of Economics and Business and Vienna University of Economics and Business
Downloads 873 (28,532)

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Journal ranking, meta-analysis, technology and innovation management, entrepreneurship, marketing

2.

Finding Commercially Attractive User Innovations: A Test of Lead User Theory

MIT Sloan Working Paper No. 4536-05
Number of pages: 29 Posted: 09 May 2005 Last Revised: 24 Dec 2014
Nikolaus Franke, Eric A. von Hippel and Martin Schreier
Vienna University of Economics and Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Vienna University of Economics and Business
Downloads 706 (38,208)
Citation 9

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Lead User Theory

3.

User-Generated Versus Designer-Generated Products: A Performance Assessment at Muji

International Journal of Research in Marketing ,Volume 30, Issue 2, June 2013, Pages 160–167
Number of pages: 30 Posted: 06 Sep 2012 Last Revised: 28 Mar 2013
Hidehiko Nishikawa, Martin Schreier and Susumu Ogawa
Hosei University, Faculty of Business Administration, Vienna University of Economics and Business and School of Business Administration
Downloads 541 (54,171)
Citation 1

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user design, user-generated products, user innovation, crowdsourcing, market performance, new product development, idea generation

4.

Extending Lead User Theory: Antecedents and Consequences of Consumers' Lead Userness

Journal of Product Innovation Management, Vol. 25, No. 4, pp. 331-346, 2007
Number of pages: 44 Posted: 23 Nov 2008
Martin Schreier and Reinhard Prügl
Vienna University of Economics and Business and Zeppelin University (ZU)
Downloads 277 (118,135)
Citation 2

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user innovation, lead user theory

5.

Lead Users and the Adoption and Diffusion of New Products: Insights from Two Extreme Sports Communities

Marketing Letters, Vol. 18, Nos. 1-2, pp. 15-30, 2006
Number of pages: 25 Posted: 23 Nov 2008
Martin Schreier, Stefan Oberhauser and Reinhard Prügl
Vienna University of Economics and Business, affiliation not provided to SSRN and Zeppelin University (ZU)
Downloads 122 (246,369)
Citation 1

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lead users, user innovation, adoption, diffusion, new products, opinion leadership

6.

Learning from Leading-Edge Customers at the Sims: Opening Up the Innovation Process Using Toolkits

R&D Management, Vol. 36, No. 3, pp. 237-250, June 2006
Number of pages: 14 Posted: 26 May 2006
Reinhard Prügl and Martin Schreier
Vienna Institute of International Economic Studies and Vienna University of Economics and Business
Downloads 25 (526,363)
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7.

When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding

International Journal of Research in Marketing, In Press. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0167811618300302
Posted: 22 Aug 2016 Last Revised: 21 Oct 2018
Sally Bitterl and Martin Schreier
Vienna University of Economics and Business and Vienna University of Economics and Business

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crowdfunding, self-venture connections, entrepreneurship, start-up financing, self-concept

8.

The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand

Journal of Marketing, Vol. 74, 2010
Posted: 10 Mar 2010
Christoph Fuchs, Emanuela Prandelli and Martin Schreier
affiliation not provided to SSRN, Bocconi University - Department of Management and Technology and Vienna University of Economics and Business

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Empowerment, Customer integration, Willingness to pay, Psychological ownership, New product