Nader T. T. Tavassoli

London Business School - Department of Marketing

Sussex Place

Regent's Park

London, NW1 4SA

United Kingdom

SCHOLARLY PAPERS

11

DOWNLOADS

244

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (11)

1.

Categorization by Groups

ERIM Report Series Reference No. ERS-2006-044-MKT
Number of pages: 32 Posted: 23 Dec 2006
Rebecca Hamilton, S. Puntoni and Nader T. T. Tavassoli
Georgetown University, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and London Business School - Department of Marketing
Downloads 114 (243,934)

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Decision-making, Categorization, Group and Individual Categorization

2.

Gender Identity Salience and Perceived Vulnerability to Breast Cancer

ERIM Report Series Reference No. ERS-2008-063-MKT
Number of pages: 29 Posted: 03 Nov 2008
Steven Sweldens, S. Puntoni and Nader T. T. Tavassoli
INSEAD - Marketing, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and London Business School - Department of Marketing
Downloads 98 (270,806)

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gender identity salience, breast cancer vulnerability, awareness campaigns

3.

Would a "Rose" in Chinese Smell as Sweet?

Business Strategy Review, Vol. 18, No. 2, pp. 35-39, Summer 2007
Number of pages: 5 Posted: 18 Jun 2007
Nader T. T. Tavassoli
London Business School - Department of Marketing
Downloads 22 (514,622)
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4.

Branding from the Inside Out

Business Strategy Review, Vol. 19, Issue 2, pp. 94-95, Summer 2008
Number of pages: 2 Posted: 01 May 2008
Nader T. T. Tavassoli
London Business School - Department of Marketing
Downloads 5 (620,159)
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5.

Eclectic Reading

Business Strategy Review, Vol. 23, Issue 1, pp. 68-69, 2012
Number of pages: 2 Posted: 07 Mar 2012
Nader T. T. Tavassoli
London Business School - Department of Marketing
Downloads 2 (644,716)
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6.

Executive Summary: Making Cancer Detection Compelling

Business Strategy Review, Vol. 22, Issue 4, pp. 72-72, 2011
Number of pages: 1 Posted: 26 Nov 2011
S. Puntoni, Steven Sweldens and Nader T. T. Tavassoli
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), affiliation not provided to SSRN and London Business School - Department of Marketing
Downloads 2 (644,716)
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7.

Executive Summary: Firing Up Your Neurons of Choice

Business Strategy Review, Vol. 24, Issue 2, pp. 78-78, 2013
Number of pages: 1 Posted: 15 May 2013
Chris Janiszewski, Andrew Kuo and Nader T. T. Tavassoli
University of Florida - Department of Marketing, affiliation not provided to SSRN and London Business School - Department of Marketing
Downloads 1 (656,915)
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8.

When It's Time to Expand beyond the Base

Harvard Business Review, Vol. 95, No. 5, 2017
Posted: 26 Aug 2017
Marco Bertini and Nader T. T. Tavassoli
ESADE - Ramon Llull University and London Business School - Department of Marketing

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Pricing, Brand Management, Customer Relationship Management, Marketing Strategy

9.

Can One Business Unit Have Two Revenue Models?

Harvard Business Review, Vol. 93, No. 3, 2015
Posted: 21 Feb 2015
Marco Bertini and Nader T. T. Tavassoli
ESADE - Ramon Llull University and London Business School - Department of Marketing

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Pricing, revenue models, competitive strategy

10.

Revenue Model Innovation at Roche Diagnostics

London Business School Case Study No. 13-015
Posted: 20 Nov 2013
Marco Bertini and Nader T. T. Tavassoli
ESADE - Ramon Llull University and London Business School - Department of Marketing

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Pricing, revenue models

11.

New Pricing Scheme Backfires

The Financial Times, 7 May 2012
Posted: 16 Aug 2012
Marco Bertini and Nader T. T. Tavassoli
ESADE - Ramon Llull University and London Business School - Department of Marketing

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pricing, branding, sports marketing