Cassie Mogilner

University of California, Los Angeles (UCLA) - Anderson School of Management

Associate Professor of Marketing

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

11

DOWNLOADS
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5,558

CITATIONS
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SSRN RANKINGS

Top 13,160

in Total Papers Citations

29

Scholarly Papers (11)

1.

If Money Doesn't Make You Happy, Consider Time

Journal of Consumer Psychology, 2011, Stanford Graduate School of Business Research Series No. 2067
Number of pages: 20 Posted: 13 Nov 2010 Last Revised: 05 Apr 2012
Jennifer Aaker, Melanie Rudd and Cassie Mogilner
Stanford University - Graduate School of Business, University of Houston - C.T. Bauer College of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 2,394 (5,072)
Citation 1

Abstract:

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brand management, customer relations/retention, market research, marketing implementation, marketing strategy

2.

The Effects of Being Time Poor and Time Rich on Life Satisfaction

Number of pages: 34 Posted: 10 Dec 2018 Last Revised: 16 Feb 2019
Marissa Sharif, Cassie Mogilner and Hal Hershfield
University of Pennsylvania - The Wharton School, University of California, Los Angeles (UCLA) - Anderson School of Management and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 1,034 (19,693)

Abstract:

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life satisfaction, happiness, time, discretionary time, time pressure

3.

How Happiness Affects Choice

Journal of Consumer Research, Vol. 39, No. 2, 2012
Number of pages: 16 Posted: 01 Nov 2011 Last Revised: 27 Sep 2012
Cassie Mogilner, Jennifer Aaker and Sepandar Kamvar
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and Massachusetts Institute of Technology (MIT) - MIT Media Laboratory
Downloads 472 (57,366)
Citation 1

Abstract:

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brand management, power and influence, marketing implemetation, customer relations, consumer choice, advertising, organizational change, marketing strategy, motivation, market research, happiness

4.

Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

Journal of Consumer Research, Vol. 37, No. 2, 2010, Rock Center for Corporate Governance at Stanford University Working Paper No. 69
Number of pages: 14 Posted: 23 Jan 2010 Last Revised: 03 Mar 2015
Jennifer Aaker, Kathleen Vohs and Cassie Mogilner
Stanford University - Graduate School of Business, University of Minnesota, Twin Cities - Carlson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 295 (99,088)
Citation 4

Abstract:

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Brand Management, customer relations/retention, marketing strategy

5.

People Rely Less on Consumer Reviews for Experiential than Material Purchases

Number of pages: 90 Posted: 10 Sep 2014 Last Revised: 07 Aug 2018
Hengchen Dai, Cindy Chan and Cassie Mogilner
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Toronto - Marketing and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 286 (102,472)

Abstract:

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experiential purchases, material purchases, consumer reviews, objective quality

6.

The Pursuit of Happiness: Time, Money, and Social Connection

Psychological Science, Vol. 21, No. 9, pp. 1348-1354, 2010
Number of pages: 7 Posted: 02 Aug 2011
Cassie Mogilner
University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 257 (114,624)
Citation 5

Abstract:

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happiness, hedonics, time, money, connection

7.

'The Time vs. Money Effect': Shifting Product Attitudes and Decisions through Personal Connection

Journal of Consumer Research, Vol. 36, 2009
Number of pages: 15 Posted: 05 Feb 2009 Last Revised: 05 Apr 2012
Cassie Mogilner and Jennifer Aaker
University of California, Los Angeles (UCLA) - Anderson School of Management and Stanford University - Graduate School of Business
Downloads 213 (138,159)
Citation 5

Abstract:

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attitudes, time, money

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Journal of Consumer Research, Vol. 34, 2008
Number of pages: 12 Posted: 18 Jul 2007 Last Revised: 05 Apr 2012
Cassie Mogilner, Jennifer Aaker and Ginger L. Pennington
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 168 (171,758)
Citation 4

Abstract:

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Time, goals, decision making

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Journal of Consumer Research, Vol. 34, 2008
Number of pages: 12 Posted: 01 Nov 2008 Last Revised: 05 Apr 2012
Cassie Mogilner, Jennifer Aaker and Ginger L. Pennington
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 40 (418,859)
Citation 4

Abstract:

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9.

The Shifting Meaning of Happiness

Social Psychological and Personality Science, Vol. 2, No. 4, pp. 395-402, December 2010
Number of pages: 9 Posted: 02 Dec 2010 Last Revised: 05 Apr 2012
Cassie Mogilner, Sep Kamvar and Jennifer Aaker
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University and Stanford University - Graduate School of Business
Downloads 163 (176,054)
Citation 2

Abstract:

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Happiness, Emotion, Time, Age, Hedonics

10.

The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction

Journal of Consumer Research, Vol. 35, No. 2, 2008
Number of pages: 14 Posted: 06 Aug 2008 Last Revised: 27 Sep 2012
Cassie Mogilner, Tamar Rudnick and Sheena S. Iyengar
University of California, Los Angeles (UCLA) - Anderson School of Management, affiliation not provided to SSRN and Columbia Business School - Management Division
Downloads 126 (217,142)
Citation 7

Abstract:

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assortment size, variety, satisfaction, choice, categorization

11.

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment

Journal of Consumer Research, Forthcoming
Number of pages: 48 Posted: 01 Sep 2011 Last Revised: 27 Sep 2012
Cassie Mogilner, Baba Shiv and Sheena S. Iyengar
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford Graduate School of Business and Columbia Business School - Management Division
Downloads 110 (239,927)

Abstract:

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