Lizhen Xu

Georgia Institute of Technology - Scheller College of Business

Assistant Professor of IT Management

United States

SCHOLARLY PAPERS

8

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Top 19,937

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2,351

CITATIONS
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Top 14,890

in Total Papers Citations

34

Scholarly Papers (8)

1.

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Management Science, Vol. 60, No. 6, pp. 1392-1412, 2014
Number of pages: 42 Posted: 20 Sep 2012 Last Revised: 27 Oct 2015
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 663 (37,877)
Citation 21

Abstract:

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attribution model, online advertising, conversion, mutually exciting point process, multivariate stochastic model, search advertisement, display advertisement, business analytics

2.

Effects of the Presence of Organic Listing in Search Advertising

Information Systems Research, Vol. 23, No. 4, pp. 1284-1302, 2012 , McCombs Research Paper Series No. IROM-13-09
Number of pages: 48 Posted: 27 May 2009 Last Revised: 27 Oct 2015
Georgia Institute of Technology - Scheller College of Business, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 518 (52,226)
Citation 13

Abstract:

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Organic Listing, Sponsored Bidding, Search Advertising, Information Structure, Asymmetric Differentiation, Price Competition

3.

Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

Information Systems Research, 2019, Vol. 30, No. 2, pp. 616-635
Number of pages: 44 Posted: 20 Dec 2014 Last Revised: 12 Jul 2019
Georgia Institute of Technology - Scheller College of Business, University of Texas at Austin, Georgia Institute of Technology - Scheller College of Business, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
Downloads 401 (71,563)
Citation 1

Abstract:

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mobile data; dynamic usage pattern; forward-looking behavior; individual heterogeneity; targeted promotion; price sensitivity; dynamic structural model

4.

Oligopolistic Pricing with Online Search

Journal of Management Information Systems, Vol. 27, No. 3, pp. 111-141, 2011, McCombs Research Paper Series IROM-03-10
Number of pages: 41 Posted: 11 Apr 2010 Last Revised: 27 Oct 2015
Georgia Institute of Technology - Scheller College of Business, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 331 (89,337)
Citation 7

Abstract:

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Pricing, Search, Oligopolistic Competition, Price Dispersion, Local Competition

5.

Managing Project Failure Risk through Contingent Contracts in Procurement Auctions

Decision Analysis, Vol. 7, No. 1, pp. 23-39, 2010, McCombs Research Paper Series No. IROM-14-09
Number of pages: 38 Posted: 09 Jun 2009 Last Revised: 27 Oct 2015
The University of Texas at Dallas, Jindal School of Management, Georgia Institute of Technology - Scheller College of Business and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 259 (116,294)
Citation 3

Abstract:

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Procurement auctions, Contingent contract, Scoring rule

6.

Online Reviews and Collaborative Service Provision: A Signal-Jamming Model

Production and Operations Management, 2018, Vol. 27, No. 11, pp. 1960-1977., Mays Business School Research Paper No. 2595073, Georgia Tech Scheller College of Business Research Paper No. 2015-15
Number of pages: 71 Posted: 18 Apr 2015 Last Revised: 12 Jul 2019
Haoying Sun and Lizhen Xu
Texas A&M University - Mays Business School and Georgia Institute of Technology - Scheller College of Business
Downloads 179 (165,811)

Abstract:

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online review, collaborative service, signal jamming, educational service, bivariate signal, strategic complements and substitutes

7.

Strategic Intellectual Property Sharing: Competition on an Open Technology Platform Under Network Effects

Information Systems Research, 2018, Vol. 29, No. 2, pp. 498-519
Posted: 16 Sep 2016 Last Revised: 10 Sep 2018
Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Ernest Scheller Jr. College of Business and Georgia Institute of Technology - Scheller College of Business

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platform economics, openness, intellectual property, network effects, competition, co-opetition, absorptive capacity, software

8.

Price Competition and Endogenous Valuation in Search Advertising

Journal of Marketing Research, Vol. 48, No. 3, pp. 566-586, 2011 , McCombs Research Paper Series No. IROM-11-09
Posted: 04 Mar 2009 Last Revised: 27 Oct 2015
Georgia Institute of Technology - Scheller College of Business, The University of Texas at Dallas, Jindal School of Management and University of Texas at Austin - Department of Information, Risk and Operations Management

Abstract:

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Price Competition, Endogenous Valuation, Search Advertising, Online Search, Price Dispersion, Bidding Incentive