Carsten Keller

University of Bremen - Faculty of Business Studies and Economics

Universitaetsallee GW I

Bremen, D-28334

Germany

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Scholarly Papers (1)

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Resource-Based Brand Management in a World of Diluting Intellectual Property Rights - A System Dynamic Model

Number of pages: 20 Posted: 23 Apr 2008
Carsten Keller and Jörg Freiling
University of Bremen - Faculty of Business Studies and Economics and University of Bremen - Faculty of Business Studies and Economics
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Abstract:

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Counterfeiting, Intellectual Property Rights, Resource-based View, Competence-based Theory of the Firm (CbTF), System Dynamics, Brand Management