Wendy W. Moe

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

  • University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

12

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SSRN CITATIONS
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Top 8,829

in Total Papers Citations

105

CROSSREF CITATIONS

66

Scholarly Papers (12)

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1.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Paper prepared for the American Political Science Association Annual Meeting 2016
Number of pages: 27 Posted: 27 Aug 2016
Sarah Oates and Wendy W. Moe
Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 4,646 (3,468)
Citation 10

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Donald Trump, Hillary Clinton, Elections, Campaigns, Social Media, Newspapers

2.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
David A. Schweidel, Wendy W. Moe and Chris Boudreaux
Emory University - Department of Marketing, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,603 (19,215)
Citation 10

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Social Media, Brand Sentiment

3.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 970 (40,071)
Citation 1

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

4.

What Holds Attention? Linguistic Drivers of Engagement

Number of pages: 51 Posted: 27 Dec 2022
Jonah A. Berger, Wendy W. Moe and David A. Schweidel
University of Pennsylvania - Marketing Department, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 838 (49,132)

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digital marketing, natural language processing, online content, automated textual analysis, content consumption, digital engagement, emotion

5.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 830 (49,785)
Citation 39

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User-Generated Content, Online Word-of-Mouth, Product Ratings and Reviews, Opinion Dynamics

6.

Measuring the Value of Social Dynamics in Online Product Ratings Forums

Number of pages: 44 Posted: 29 Sep 2009 Last Revised: 02 Apr 2010
Wendy W. Moe and Michael Trusov
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 736 (58,539)
Citation 40

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User-Generated Content, Online Consumer Product Ratings, Social Dynamics

7.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 363 (138,405)
Citation 2

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Social Media, Hazard Model, Text Analysis

8.

The Role of Price Tiers in Advance Purchasing of Event Tickets

Number of pages: 30 Posted: 13 Aug 2007 Last Revised: 04 Apr 2012
Wendy W. Moe and Peter Fader
University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department
Downloads 291 (175,188)

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Advance Selling, Advance Pricing, Event Tickets, Price Tiers, Spot Market, Entertainment Marketing, Weibull Hazard Model, Hierarchical Bayesian Analysis

9.

The Discontinuous Diffusion of User-Generated Content

Number of pages: 38 Posted: 15 Jan 2012
Yuchi Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 269 (189,794)
Citation 1

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social media, user-generated content, probability model, mixture model, Weibull distribution, Hierarchical Bayes, diffusion discontinuity, information chasm

10.

On the Depth and Dynamics of Online Search Behavior

Management Science, Vol. 50, No. 3, pp. 299-308
Number of pages: 30 Posted: 07 Jan 2009
Eric J. Johnson, Wendy W. Moe, Peter Fader, Steven Bellman and Gerald Lohse
Columbia University - Columbia Business School, Marketing, University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department, Murdoch University and Accenture Corporation
Downloads 195 (257,916)
Citation 12

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11.

The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market

Robert H. Smith School Research Paper No. RHS-06-148
Number of pages: 52 Posted: 16 Feb 2013
John Healey and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 137 (347,569)

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Movies & Entertainment Marketing, Installed Base Effects, Product Lifecycles, Regression Models, Diffusion Models

12.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business

Abstract:

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting