Wendy W. Moe

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 7,428

SSRN RANKINGS

Top 7,428

in Total Papers Downloads

11,447

SSRN CITATIONS
Rank 8,386

SSRN RANKINGS

Top 8,386

in Total Papers Citations

146

CROSSREF CITATIONS

65

Scholarly Papers (12)

1.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Paper prepared for the American Political Science Association Annual Meeting 2016
Number of pages: 27 Posted: 27 Aug 2016
Sarah Oates and Wendy W. Moe
Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 4,873 (3,677)
Citation 12

Abstract:

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Donald Trump, Hillary Clinton, Elections, Campaigns, Social Media, Newspapers

2.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 10 Nov 2023
Emory University - Department of Marketing, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,675 (20,658)
Citation 10

Abstract:

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Social Media, Brand Sentiment

3.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business
Downloads 1,007 (43,547)
Citation 1

Abstract:

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

4.

What Holds Attention? Linguistic Drivers of Engagement

Number of pages: 51 Posted: 27 Dec 2022
University of Pennsylvania - Marketing Department, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 923 (49,152)

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digital marketing, natural language processing, online content, automated textual analysis, content consumption, digital engagement, emotion

5.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 865 (53,743)
Citation 39

Abstract:

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User-Generated Content, Online Word-of-Mouth, Product Ratings and Reviews, Opinion Dynamics

6.

Measuring the Value of Social Dynamics in Online Product Ratings Forums

Number of pages: 44 Posted: 29 Sep 2009 Last Revised: 02 Apr 2010
Wendy W. Moe and Michael Trusov
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 768 (63,165)
Citation 58

Abstract:

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User-Generated Content, Online Consumer Product Ratings, Social Dynamics

7.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and Emory University - Department of Marketing
Downloads 369 (154,392)
Citation 2

Abstract:

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Social Media, Hazard Model, Text Analysis

8.

The Role of Price Tiers in Advance Purchasing of Event Tickets

Number of pages: 30 Posted: 13 Aug 2007 Last Revised: 04 Apr 2012
Wendy W. Moe and Peter Fader
University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department
Downloads 310 (186,106)

Abstract:

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Advance Selling, Advance Pricing, Event Tickets, Price Tiers, Spot Market, Entertainment Marketing, Weibull Hazard Model, Hierarchical Bayesian Analysis

9.

The Discontinuous Diffusion of User-Generated Content

Number of pages: 38 Posted: 15 Jan 2012
Yuchi Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 285 (203,343)
Citation 1

Abstract:

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social media, user-generated content, probability model, mixture model, Weibull distribution, Hierarchical Bayes, diffusion discontinuity, information chasm

10.

On the Depth and Dynamics of Online Search Behavior

Management Science, Vol. 50, No. 3, pp. 299-308
Number of pages: 30 Posted: 07 Jan 2009
Columbia University - Columbia Business School, Marketing, University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department, Murdoch University and Accenture Corporation
Downloads 210 (273,984)
Citation 17

Abstract:

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11.

The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market

Robert H. Smith School Research Paper No. RHS-06-148
Number of pages: 52 Posted: 16 Feb 2013
John Healey and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 162 (345,371)

Abstract:

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Movies & Entertainment Marketing, Installed Base Effects, Product Lifecycles, Regression Models, Diffusion Models

12.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) - Marketing Department and University of Maryland - Robert H. Smith School of Business

Abstract:

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting