Wendy W. Moe

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

SCHOLARLY PAPERS

12

DOWNLOADS
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7,166

CITATIONS
Rank 8,152

SSRN RANKINGS

Top 8,152

in Total Papers Citations

56

Scholarly Papers (12)

1.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 952 (13,422)

Abstract:

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Social Media, Brand Sentiment

2.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business
Downloads 730 (23,251)
Citation 1

Abstract:

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

3.

Online Product Opinions: Incidence, Evaluation and Evolution

Number of pages: 45 Posted: 18 Dec 2009 Last Revised: 09 May 2011
Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 596 (32,527)
Citation 9

Abstract:

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User-Generated Content, Online Word-of-Mouth, Product Ratings and Reviews, Opinion Dynamics

4.

Measuring the Value of Social Dynamics in Online Product Ratings Forums

Number of pages: 44 Posted: 29 Sep 2009 Last Revised: 02 Apr 2010
Wendy W. Moe and Michael Trusov
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 487 (37,632)
Citation 11

Abstract:

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User-Generated Content, Online Consumer Product Ratings, Social Dynamics

5.

The Role of Price Tiers in Advance Purchasing of Event Tickets

Number of pages: 30 Posted: 13 Aug 2007 Last Revised: 04 Apr 2012
Wendy W. Moe and Peter Fader
University of Maryland - Robert H. Smith School of Business and University of Pennsylvania - Marketing Department
Downloads 233 (111,637)

Abstract:

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Advance Selling, Advance Pricing, Event Tickets, Price Tiers, Spot Market, Entertainment Marketing, Weibull Hazard Model, Hierarchical Bayesian Analysis

6.

The Discontinuous Diffusion of User-Generated Content

Number of pages: 38 Posted: 15 Jan 2012
Yuchi Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 216 (116,016)

Abstract:

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social media, user-generated content, probability model, mixture model, Weibull distribution, Hierarchical Bayes, diffusion discontinuity, information chasm

7.

Drivers of Social Media Rebroadcasting: Investigating the Role of Message Content and Influencers

Robert H. Smith School Research Paper
Number of pages: 40 Posted: 11 Mar 2013
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
University of Maryland - Robert H. Smith School of Business, University of Maryland - Robert H. Smith School of Business and McDonough School of Business, Georgetown University
Downloads 173 (104,545)

Abstract:

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Social Media, Hazard Model, Text Analysis

8.

On the Depth and Dynamics of Online Search Behavior

Management Science, Vol. 50, No. 3, pp. 299-308
Number of pages: 30 Posted: 07 Jan 2009
Columbia Business School - Marketing, University of Maryland - Robert H. Smith School of Business, University of Pennsylvania - Marketing Department, Murdoch University and Accenture Corporation
Downloads 141 (169,873)
Citation 35

Abstract:

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9.

The Effects of Platform and Consumer Lifecycles on Content Sales in a Platform-Mediated Market

Robert H. Smith School Research Paper No. RHS-06-148
Number of pages: 52 Posted: 16 Feb 2013
John Healey and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 61 (257,331)

Abstract:

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Movies & Entertainment Marketing, Installed Base Effects, Product Lifecycles, Regression Models, Diffusion Models

10.

Measuring Brand Favorability Using Large-Scale Social Media Data

Number of pages: 40 Posted: 19 Apr 2018
Kunpeng Zhang and Wendy W. Moe
University of Maryland - Robert H. Smith School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 0 (475,446)

Abstract:

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Social Media, Brand Tracking, Brand Measurement, Big Data Analytics, Bias

11.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Paper prepared for the American Political Science Association Annual Meeting 2016
Number of pages: 27 Posted: 27 Aug 2016
Sarah Oates and Wendy W. Moe
Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
Downloads 0 (3,696)

Abstract:

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Donald Trump, Hillary Clinton, Elections, Campaigns, Social Media, Newspapers

12.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Cox School of Business, Southern Methodist University and University of Maryland - Robert H. Smith School of Business

Abstract:

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting