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marketing, brand strategy, brand positioning, long tail, economics, advertising campaigns, big idea, segmentation, brand preference, products, services, corporate branding
advertising effectivess, marketing research, innovation, product development, concept testing, consumer response, prediction model, cognitive measures, rational measures, forecasting
intranets, Information Technology, open source, knowledge database, institutional memory, information systems, wisdom, proverbs, oral literature, social computing, social memory, knowledge management, transmission of knowledge, modification of knowledge, social remembering, memory institutions
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