Iqbal Mohammed

Independent

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

The Elongating Tail of Brand Communication: An Approach to Brand-Building Incorporating Long Tail Economics

Number of pages: 9 Posted: 16 Aug 2007 Last Revised: 25 Jun 2014
Iqbal Mohammed
Independent
Downloads 1,249 (19,922)

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marketing, brand strategy, brand positioning, long tail, economics, advertising campaigns, big idea, segmentation, brand preference, products, services, corporate branding

2.

Predictive Pre-Testing: A New Model for Ad Pre-Testing Based on Prediction Markets

Number of pages: 7 Posted: 10 Sep 2008 Last Revised: 25 Jun 2014
Iqbal Mohammed
Independent
Downloads 701 (45,212)

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advertising effectivess, marketing research, innovation, product development, concept testing, consumer response, prediction model, cognitive measures, rational measures, forecasting

3.

The Intranets of Babel

Number of pages: 7 Posted: 07 Jun 2014 Last Revised: 09 Jun 2014
Iqbal Mohammed
Independent
Downloads 21 (620,750)

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intranets, Information Technology, open source, knowledge database, institutional memory, information systems, wisdom, proverbs, oral literature, social computing, social memory, knowledge management, transmission of knowledge, modification of knowledge, social remembering, memory institutions