Masakazu Ishihara

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

New York, NY NY 10012

United States

SCHOLARLY PAPERS

15

DOWNLOADS
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4,263

CITATIONS
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SSRN RANKINGS

Top 13,439

in Total Papers Citations

28

Scholarly Papers (15)

1.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 16 Dec 2012 Last Revised: 02 Jul 2018
Masakazu Ishihara and Andrew T. Ching
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 990 (11,329)
Citation 4

Abstract:

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Information/Digital Products, Durable Goods, Used Goods Market, Demand Estimation, Dynamic Programming, Transaction Costs, Satiation, Discount Factor, Bayesian Estimation

2.

A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models

Quantitative Marketing and Economics, Forthcoming
Number of pages: 62 Posted: 07 May 2009 Last Revised: 15 Jan 2012
Andrew T. Ching, Susumu Imai, Masakazu Ishihara and Neelam Jain
University of Toronto - Rotman School of Management, Queen's University - Department of Economics, New York University (NYU) - Leonard N. Stern School of Business and City University London
Downloads 973 (18,658)
Citation 4

Abstract:

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Bayesian Estimation, Dynamic Programming, Discrete Choice Models, Rewards Programs

3.

The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty

Quantitative Marketing and Economics, Vol.8, No. 2, pp.123-165, June 2010
Number of pages: 51 Posted: 29 Aug 2007 Last Revised: 06 Jul 2010
Andrew T. Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 409 (57,945)
Citation 10

Abstract:

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Detailing, Prescription Drugs, Decisions Under Uncertainty, Bayesian Learning, Representative Opinion Leader, Diffusion

4.

Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions

Number of pages: 46 Posted: 13 Apr 2009 Last Revised: 28 Aug 2012
Andrew T. Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 289 (82,263)
Citation 9

Abstract:

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Detailing, Informative Role, Persuasive Role, Prescription Drugs, Decisions under Uncertainty, Diffusion

5.

A Computationally Efficient Fixed Point Approach to Dynamic Structural Demand Estimation

Number of pages: 41 Posted: 04 Sep 2012 Last Revised: 26 Jun 2018
Yutec Sun and Masakazu Ishihara
KU Leuven and New York University (NYU) - Leonard N. Stern School of Business
Downloads 195 (87,312)

Abstract:

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Nested fixed point, BLP, dynamic programming, MCMC, Laplace, random coefficients logit

6.

Identification of Dynamic Models of Rewards Program

Forthcoming in Japanese Economic Review
Number of pages: 29 Posted: 09 Jun 2015 Last Revised: 03 Apr 2017
Andrew T. Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 26 (154,722)
Citation 1

Abstract:

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Reward Programs, Discount Factor, Dynamic Programming, Discrete Choice Models

7.

On the Dynamics of Brand Extensions: The Case of Movies

Rotman School of Management Working Paper No. 3177145
Number of pages: 36 Posted: 23 May 2018
Masakazu Ishihara and Sridhar Moorthy
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 0 (463,784)

Abstract:

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Brand Extensions, Movie Sequels, Experience Goods, Search Goods

8.

Software Piracy and Outsourcing in Two-Sided Markets

Number of pages: 47 Posted: 23 May 2018
Masakazu Ishihara and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 0 (523,333)

Abstract:

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Software Piracy, Two-Sided Markets, Outsourcing, Video Games

9.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 0 (344,157)

Abstract:

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation

10.

The Effect of Acquisitions on Product Innovativeness, Quality, and Sales Performance: Evidence from the Console Video Game Industry (2002-2010)

Number of pages: 50 Posted: 12 Jan 2017
Masakazu Ishihara and Joost Rietveld
New York University (NYU) - Leonard N. Stern School of Business and Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship
Downloads 0 (111,099)

Abstract:

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Acquisition, Innovation, Product Quality, Performance, Two-Sided Matching Models, Bayesian Estimation, Video Games

11.

Bayesian Estimation of Finite-Horizon Discrete Choice Dynamic Programming Models

Number of pages: 29 Posted: 12 Sep 2016
Masakazu Ishihara and Andrew T. Ching
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 0 (341,203)

Abstract:

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Bayesian Estimation, Finite-Horizon Dynamic Programming

12.

A Dynamic Structural Model of Endogenous Consumer Reviews in Durable Goods Markets

Number of pages: 50 Posted: 08 Feb 2016 Last Revised: 01 Feb 2017
Yuzhou Liu and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 0 (174,546)

Abstract:

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Critic and Consumer Reviews, Preorder, Bayesian Learning, Discrete Choice Dynamic Programming Models, Bayesian Estimation, Video Games

13.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, Duke University - Fuqua School of Business, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

14.

Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the US Feature Film Industry

Posted: 26 Aug 2013
Zhao Eric, Masakazu Ishihara and Michael Lounsbury
Independent, New York University (NYU) - Leonard N. Stern School of Business and University of Alberta - Department of Strategic Management and Organization

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15.

Is Early Product Release Preannouncement a Signal for High Product Quality?

Number of pages: 38
Masakazu Ishihara and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 0

Abstract:

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New Product Preannouncement, Signaling, Prerelease Buzz, Sales, Consumer Excitement, Disappointment Effect, Video Games