Masakazu Ishihara

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

New York, NY NY 10012

United States

SCHOLARLY PAPERS

11

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CITATIONS
Rank 13,548

SSRN RANKINGS

Top 13,548

in Total Papers Citations

28

Scholarly Papers (11)

1.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 16 Dec 2012 Last Revised: 01 Feb 2017
Masakazu Ishihara and Andrew T. Ching
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 990 (11,612)
Citation 4

Abstract:

Information/Digital Products, Durable Goods, Used Goods Market, Demand Estimation, Dynamic Programming, Transaction Costs, Satiation, Discount Factor, Bayesian Estimation

2.

A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models

Quantitative Marketing and Economics, Forthcoming
Number of pages: 62 Posted: 07 May 2009 Last Revised: 15 Jan 2012
Andrew T. Ching, Susumu Imai, Masakazu Ishihara and Neelam Jain
University of Toronto - Rotman School of Management, Queen's University - Department of Economics, New York University (NYU) - Leonard N. Stern School of Business and City University London
Downloads 973 (17,224)
Citation 4

Abstract:

Bayesian Estimation, Dynamic Programming, Discrete Choice Models, Rewards Programs

3.

The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty

Quantitative Marketing and Economics, Vol.8, No. 2, pp.123-165, June 2010
Number of pages: 51 Posted: 29 Aug 2007 Last Revised: 06 Jul 2010
Andrew T. Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 409 (54,943)
Citation 10

Abstract:

Detailing, Prescription Drugs, Decisions Under Uncertainty, Bayesian Learning, Representative Opinion Leader, Diffusion

4.

Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions

Number of pages: 46 Posted: 13 Apr 2009 Last Revised: 28 Aug 2012
Andrew T. Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 289 (77,451)
Citation 9

Abstract:

Detailing, Informative Role, Persuasive Role, Prescription Drugs, Decisions under Uncertainty, Diffusion

5.

A Computationally Efficient Fixed Point Approach to Dynamic Structural Demand Estimation

Number of pages: 39 Posted: 04 Sep 2012 Last Revised: 15 Jun 2017
Yutec Sun and Masakazu Ishihara
KU Leuven and New York University (NYU) - Leonard N. Stern School of Business
Downloads 195 (90,134)

Abstract:

Nested fixed point, BLP, dynamic programming, MCMC, Laplace, random coefficients logit

6.

Identification of Dynamic Models of Rewards Program

Forthcoming in Japanese Economic Review
Number of pages: 29 Posted: 09 Jun 2015 Last Revised: 03 Apr 2017
Andrew T. Ching and Masakazu Ishihara
University of Toronto - Rotman School of Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 26 (186,276)
Citation 1

Abstract:

Reward Programs, Discount Factor, Dynamic Programming, Discrete Choice Models

7.

The Effect of Acquisitions on Product Innovativeness, Quality, and Sales Performance: Evidence from the Console Video Game Industry (2002-2010)

Number of pages: 50 Posted: 12 Jan 2017
Masakazu Ishihara and Joost Rietveld
New York University (NYU) - Leonard N. Stern School of Business and Rotterdam School of Management (Erasmus U.)
Downloads 0 (151,265)

Abstract:

Acquisition, Innovation, Product Quality, Performance, Two-Sided Matching Models, Bayesian Estimation, Video Games

8.

Bayesian Estimation of Finite-Horizon Discrete Choice Dynamic Programming Models

Number of pages: 29 Posted: 12 Sep 2016
Masakazu Ishihara and Andrew T. Ching
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 0 (375,499)

Abstract:

Bayesian Estimation, Finite-Horizon Dynamic Programming

9.

A Dynamic Structural Model of Endogenous Consumer Reviews in Durable Goods Markets

Number of pages: 50 Posted: 08 Feb 2016 Last Revised: 01 Feb 2017
Yuzhou Liu and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 0 (227,695)

Abstract:

Critic and Consumer Reviews, Preorder, Bayesian Learning, Discrete Choice Dynamic Programming Models, Bayesian Estimation, Video Games

10.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Management Information Systems, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, Duke University - Fuqua School of Business, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

11.

Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the US Feature Film Industry

Posted: 26 Aug 2013
Zhao Eric, Masakazu Ishihara and Michael Lounsbury
Independent, New York University (NYU) - Leonard N. Stern School of Business and University of Alberta - Department of Strategic Management and Organization

Abstract: