Richard Briesch

Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased)

United States

  • Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased)

SCHOLARLY PAPERS

6

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804

SSRN CITATIONS
Rank 33,187

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Top 33,187

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14

CROSSREF CITATIONS

19

Scholarly Papers (6)

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1.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Richard Briesch, Pradeep K. Chintagunta and Rosa L. Matzkin
Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), University of Chicago and University of California, Los Angeles (UCLA)
Downloads 237 (249,326)
Citation 18

Abstract:

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nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data

2.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118
Number of pages: 18 Posted: 21 Jan 2015
Aradhna Krishna, Richard Briesch, Donald R. Lehmann and Hong Yuan
University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), Columbia University - Columbia Business School, Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 208 (282,043)
Citation 6

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3.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11
Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014
Raj Sethuraman, Gerard J. Tellis and Richard Briesch
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased)
Downloads 199 (293,661)

Abstract:

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Advertising, Meta-Analysis, Empirical Generalization, Promotion, Marketing Mix

4.

Statistically Based Weight Pruning in Feed-Forward Neural Networks

Number of pages: 41 Posted: 10 Mar 2012
Richard Briesch
Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased)
Downloads 94 (531,496)

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neural networks, t-test statistics, linear regression, white standard errors, Hessian, model selection, Wald statistic

5.

The Effects of Competitive Density on Traded and Local Market Performance in the Nonprofit Performing Arts Sector

SMU Cox School of Business Research Paper No. 21-05
Number of pages: 46 Posted: 12 May 2021
Richard Briesch, Ernan Haruvy, Glenn B. Voss and Zannie Voss
Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), McGill University, SMU DataArts and Southern Methodist University
Downloads 66 (650,987)

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Performing arts; Nonprofits; Competitive Density

6.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Richard Briesch, William R Dillon and Edward Fox
Southern Methodist University (SMU), Edwin L. Cox School of Business, Marketing Department (Deceased), Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department

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category positioning, category and store choice modeling, spatial modeling