Richard Briesch

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

5

DOWNLOADS

486

CITATIONS
Rank 40,528

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Top 40,528

in Total Papers Citations

8

Scholarly Papers (5)

1.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Southern Methodist University (SMU) - Marketing Department, University of Chicago and University of California, Los Angeles (UCLA)
Downloads 207 (145,054)
Citation 24

Abstract:

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nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data

2.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11
Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014
Raj Sethuraman, Gerard J. Tellis and Richard Briesch
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Southern Methodist University (SMU) - Marketing Department
Downloads 124 (224,452)

Abstract:

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Advertising, Meta-Analysis, Empirical Generalization, Promotion, Marketing Mix

3.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118
Number of pages: 18 Posted: 21 Jan 2015
University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU) - Marketing Department, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 86 (288,243)
Citation 12

Abstract:

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4.

Statistically Based Weight Pruning in Feed-Forward Neural Networks

Number of pages: 41 Posted: 10 Mar 2012
Richard Briesch
Southern Methodist University (SMU) - Marketing Department
Downloads 69 (327,546)

Abstract:

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neural networks, t-test statistics, linear regression, white standard errors, Hessian, model selection, Wald statistic

5.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Richard Briesch, William R Dillon and Edward Fox
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department

Abstract:

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category positioning, category and store choice modeling, spatial modeling