Leona Tam

University of Wollongong - School of Management, Operations and Marketing

Building 40

Northfields Avenue

Wollongong, 2522

Australia

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 39,135

SSRN RANKINGS

Top 39,135

in Total Papers Downloads

1,086

CITATIONS

7

Scholarly Papers (8)

1.

Saving in Cycles: How to Get People to Save More Money

Psychological Science, Forthcoming
Number of pages: 18 Posted: 13 Nov 2013
Leona Tam and Utpal M. Dholakia
University of Wollongong - School of Management, Operations and Marketing and Rice University - Jesse H. Jones Graduate School of Business
Downloads 315 (94,939)

Abstract:

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Cyclical time orientation, personal savings, implementation plan, future optimism, financial decision making

2.

When Planning is Not Enough: The Self-Regulatory Effect of Implementation Intentions on Changing Snacking Habits

Health Psychology, Vol 29, No. 3, pp. 284-292 , UIC College of Business Administration Research Paper No. 10-01
Number of pages: 31 Posted: 12 Jan 2010 Last Revised: 02 Jun 2010
University of Wollongong - School of Management, Operations and Marketing, University of Michigan, Stephen M. Ross School of Business and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 191 (157,406)

Abstract:

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snacking habits, implementation intentions, regulatory fit, regulatory focus

3.

New Product Team Decision-Making: Regulatory Focus Effects on Number, Type and Timing Decisions

Journal of Product Innovation Management, Forthcoming, UIC College of Business Administration Research Paper No. 10-02
Number of pages: 42 Posted: 28 Jan 2010
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), University of Wollongong - School of Management, Operations and Marketing, University of Illinois at Urbana-Champaign - Department of Business Administration and affiliation not provided to SSRN
Downloads 178 (167,790)

Abstract:

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New Product Decision-Making, Team Decision-Making, Regulatory Focus Theory, Motivation, Leadership Effectiveness, Dyads

4.

The Effects of Time Frames on Personal Savings Estimates, Saving Behavior, and Financial Decision Making

Number of pages: 35 Posted: 09 Sep 2008
Leona Tam and Utpal M. Dholakia
University of Wollongong - School of Management, Operations and Marketing and Rice University - Jesse H. Jones Graduate School of Business
Downloads 142 (203,144)

Abstract:

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Savings, Duration, Delay, Time Frame, Optimism, Temporal Construal

5.

The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers

Number of pages: 53 Posted: 22 Dec 2015
Rice University - Jesse H. Jones Graduate School of Business, University of Wollongong - School of Management, Operations and Marketing, SUNY - Buffalo and University of Wisconsin - Madison - School of Human Ecology
Downloads 89 (284,070)

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Saving Money, Financial Decision Making, Financial Well-being, Consumer Trait

To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making

Creativity and Innovation Management, Vol. 19, No. 4, pp. 346-363, December 2010, UIC College of Business Administration Research Paper No. 10-11
Number of pages: 39 Posted: 01 Dec 2010 Last Revised: 05 Dec 2010
Jelena Spanjol and Leona Tam
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and University of Wollongong - School of Management, Operations and Marketing
Downloads 62 (353,542)

Abstract:

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Innovation, Team decision-making, Regulatory focus theory, Leadership effectiveness, Change management, Brand management, Simulation research, Dyads

7.

Studying Consumer Habits in the Field: Some Suggestions for Conducting Industry-Supported Research

Number of pages: 10 Posted: 30 Oct 2017
Utpal M. Dholakia and Leona Tam
Rice University - Jesse H. Jones Graduate School of Business and University of Wollongong - School of Management, Operations and Marketing
Downloads 63 (346,088)

Abstract:

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Consumer Habits, Financial Decision Making, Field Experiments

8.

When Impediments Make You Jump Rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainment

Marketing Letters, Forthcoming, UIC College of Business Administration Research Paper
Number of pages: 26 Posted: 05 Apr 2011
Leona Tam and Jelena Spanjol
University of Wollongong - School of Management, Operations and Marketing and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 46 (399,858)

Abstract:

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goal attainment, goal pursuit, self-regulation, regulatory focus theory, regulatory fit theory, regulatory engagement theory, implementation intentions, task difficulty, consumer behavior, regression