Pinar Yildirim

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

18

DOWNLOADS
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6,792

CITATIONS
Rank 30,626

SSRN RANKINGS

Top 30,626

in Total Papers Citations

7

Scholarly Papers (18)

1.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,087 (3,200)

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social networks, credit scores, credit financing

2.

Competing by Restricting Choice: The Case of Search Platforms

Harvard Business School Strategy Unit Working Paper No. 10-098
Number of pages: 45 Posted: 18 May 2010 Last Revised: 02 Sep 2016
Bank of Canada, IMD and University of Pennsylvania - The Wharton School
Downloads 862 (25,054)
Citation 1

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matching platform, indirect network effects, limits to network effects

Social Media and Political Donations: New Technology and Incumbency Advantage in the United States

Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 05 Feb 2017
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - The Wharton School
Downloads 508 (50,331)

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social media, Twitter, political donations, elections, political candidates

Social Media and Political Donations: New Technology and Incumbency Advantage in the United States

CEPR Discussion Paper No. DP11808
Number of pages: 68 Posted: 30 Jan 2017
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - The Wharton School
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4.

Clicks Bias in Editorial Decisions: How Does Popularity Shape Online News Coverage?

Number of pages: 55 Posted: 27 Jun 2015 Last Revised: 31 Dec 2016
Ananya Sen and Pinar Yildirim
Massachusetts Institute of Technology (MIT) - Sloan School of Management and University of Pennsylvania - The Wharton School
Downloads 491 (53,079)

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media bias, advertising, hard news, clicks, online traffic

5.

Managing Automation in Teams

Number of pages: 49 Posted: 14 Sep 2017 Last Revised: 23 Sep 2018
Mustafa Dogan and Pinar Yildirim
Carnegie Mellon University and University of Pennsylvania - The Wharton School
Downloads 318 (89,019)

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Automation, Teams, Compensation Contracts, Game Theory

6.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Number of pages: 55 Posted: 07 Oct 2016 Last Revised: 15 Nov 2016
Pinar Yildirim, Zhenqi Liu and Z. John Zhang
University of Pennsylvania - The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 310 (91,570)

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7.

Optimal Network Design for Inducing Effort

Number of pages: 41 Posted: 09 Jun 2016 Last Revised: 22 Jul 2018
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania, The Wharton School, Students
Downloads 289 (98,866)

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social networks, social conformity, goals

8.

Distribution Network Redesign for Marketing Competitiveness

Shang, Jennifer, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown (2009) "Distribution network redesign for marketing competitiveness" Journal of Marketing, March, 73(2), 146-163. (2009)
Number of pages: 18 Posted: 16 Oct 2013
University of Pittsburgh - Katz Graduate School of Business, University of Pennsylvania - The Wharton School, University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group, Rice University and GlaxoSmithKline Company
Downloads 135 (200,983)

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location theory, optimization, decision calculus, network design, supply chain model

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

Number of pages: 55 Posted: 18 Jun 2015 Last Revised: 20 Jun 2015
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 128 (210,373)

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political campaigns, senate elections, media, campaign speeches

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

NBER Working Paper No. w23198
Number of pages: 58 Posted: 27 Feb 2017
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 3 (616,788)

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10.

Misrepresentation of Credence Goods and Channel Design

Number of pages: 51 Posted: 21 Jan 2015
Dinah Cohen-Vernik, Pinar Yildirim and Vikas Mittal
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School and Rice University
Downloads 112 (231,536)

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B2B Marketing, Misrepresentation, Quality, Product Delivery, Channel Design

11.

Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period Approach

Number of pages: 44 Posted: 10 Jan 2016
Yuanchun Jiang, Jennifer Shang and Pinar Yildirim
Hefei University of Technology, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 110 (234,496)

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Optimization models, mixed integer programming, omni-channel retailing, promotional planning

12.

User-Generated Content and Bias in News Media

Management Science, 59:12, pp. 2655-2666
Number of pages: 13 Posted: 03 Feb 2011 Last Revised: 09 Mar 2018
Pinar Yildirim, Esther Gal-Or and Tansev Geylani
University of Pennsylvania - The Wharton School, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 96 (257,490)

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Media Competition, Bias in News, User-Generated Content, Product Line

13.

Could 'Less' Be 'More' in Signaling Wealth?

Number of pages: 29 Posted: 10 Oct 2018
Zhenqi Liu, Pinar Yildirim and Z. John Zhang
University of Pennsylvania, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 81 (286,349)

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Luxury Branding, Signaling Games, Emerging Markets, Marketing, Pricing

14.

The Impact of Advertising on Media Bias

Gal-Or, Esther, Tansev Geylani, and T. Pinar Yildirim. "The impact of advertising on media bias." Journal of Marketing Research 49.1 (2012): 92-99.
Number of pages: 9 Posted: 12 Aug 2010 Last Revised: 30 Oct 2018
Esther Gal-Or, Tansev Geylani and Pinar Yildirim
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 75 (299,626)
Citation 6

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Media Competition, Bias in News, Advertising, Two-Sided Markets

15.

Hedging Customer Risk

Cust. Need. and Solut. (2014) 1:105–116
Number of pages: 12 Posted: 14 Apr 2015
Kent State University, University of Pennsylvania - The Wharton School, Rice University and University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group
Downloads 68 (316,246)

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Customer portfolio, Embeddedness, Portfolio

16.

Strategic Automation and Decision-Making Authority

Number of pages: 44 Posted: 28 Sep 2018
Mustafa Dogan, Alexandre Jacquillat and Pinar Yildirim
Carnegie Mellon University, Carnegie Mellon University and University of Pennsylvania - The Wharton School
Downloads 64 (326,556)

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Artificial Intelligence, Automation, Decision Making, Organizational Hierarchy

17.

Informal Lending and Entrepreneurship

Number of pages: 46 Posted: 21 Dec 2017
Pinar Yildirim and Geyu Yang
University of Pennsylvania - The Wharton School and Washington University in St. Louis - Department of Economics
Downloads 42 (394,222)

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informal lending, entrepreneurship

18.

Women, Rails and Telegraphs: An Empirical Study of Information Diffusion and Collective Action

NBER Working Paper No. w24495
Number of pages: 67 Posted: 12 Apr 2018
Camilo Garcia-Jimeno, Angel Diaz and Pinar Yildirim
University of Pennsylvania - Department of Economics, University of Pennsylvania and University of Pennsylvania - The Wharton School
Downloads 13 (532,405)
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