Pinar Yildirim

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

18

DOWNLOADS
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7,674

SSRN CITATIONS
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SSRN RANKINGS

Top 19,031

in Total Papers Citations

10

CROSSREF CITATIONS

31

Scholarly Papers (18)

1.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,255 (3,197)
Citation 7

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social networks, credit scores, credit financing

2.

Competing by Restricting Choice: The Case of Search Platforms

Management Science, Aug 2018, Vol. 64 No.8, Pages 3574-3594, Harvard Business School Strategy Unit Working Paper No. 10-098
Number of pages: 45 Posted: 18 May 2010 Last Revised: 11 Jun 2019
New York University (NYU) - Leonard N. Stern School of Business, IMD and University of Pennsylvania - The Wharton School
Downloads 925 (24,450)
Citation 10

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matching platform, indirect network effects, limits to network effects

Social Media and Political Donations: New Technology and Incumbency Advantage in the United States

Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 05 Feb 2017
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 654 (38,843)
Citation 4

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social media, Twitter, political donations, elections, political candidates

Social Media and Political Donations: New Technology and Incumbency Advantage in the United States

CEPR Discussion Paper No. DP11808
Number of pages: 68 Posted: 30 Jan 2017
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
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4.

Clicks Bias in Editorial Decisions: How Does Popularity Shape Online News Coverage?

Number of pages: 55 Posted: 27 Jun 2015 Last Revised: 31 Dec 2016
Ananya Sen and Pinar Yildirim
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 546 (49,938)
Citation 6

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media bias, advertising, hard news, clicks, online traffic

5.

Managing Automation in Teams

Number of pages: 49 Posted: 14 Sep 2017 Last Revised: 23 Sep 2018
Mustafa Dogan and Pinar Yildirim
MIT Sloan School of Management and University of Pennsylvania - The Wharton School
Downloads 387 (76,263)
Citation 1

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Automation, Teams, Compensation Contracts, Game Theory

6.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Number of pages: 55 Posted: 07 Oct 2016 Last Revised: 15 Nov 2016
Pinar Yildirim, Zhenqi Liu and Z. John Zhang
University of Pennsylvania - The Wharton School, University of Pennsylvania and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 359 (83,226)

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7.

Optimal Network Design for Inducing Effort

Number of pages: 41 Posted: 09 Jun 2016 Last Revised: 22 Jul 2018
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania, The Wharton School, Students
Downloads 317 (95,700)

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social networks, social conformity, goals

8.

A Theory of Minimalist Luxury

Number of pages: 50 Posted: 10 Oct 2018 Last Revised: 02 Jul 2019
Zhenqi Liu, Pinar Yildirim and Z. John Zhang
University of Pennsylvania, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 165 (181,876)

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Luxury Branding, Signaling Games, Emerging Markets, Marketing, Pricing

9.

Distribution Network Redesign for Marketing Competitiveness

Shang, Jennifer, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown (2009) "Distribution network redesign for marketing competitiveness" Journal of Marketing, March, 73(2), 146-163. (2009)
Number of pages: 18 Posted: 16 Oct 2013
University of Pittsburgh - Katz Graduate School of Business, University of Pennsylvania - The Wharton School, University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group, Rice University and GlaxoSmithKline Company
Downloads 160 (186,682)

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location theory, optimization, decision calculus, network design, supply chain model

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

Number of pages: 55 Posted: 18 Jun 2015 Last Revised: 20 Jun 2015
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 147 (200,780)
Citation 2

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political campaigns, senate elections, media, campaign speeches

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

NBER Working Paper No. w23198
Number of pages: 58 Posted: 27 Feb 2017
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 4 (655,779)

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11.

User-Generated Content and Bias in News Media

Management Science, 59:12, pp. 2655-2666
Number of pages: 13 Posted: 03 Feb 2011 Last Revised: 09 Mar 2018
Pinar Yildirim, Esther Gal-Or and Tansev Geylani
University of Pennsylvania - The Wharton School, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 144 (203,737)
Citation 1

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Media Competition, Bias in News, User-Generated Content, Product Line

12.

Strategic Automation and Decision-Making Authority

Number of pages: 43 Posted: 28 Sep 2018 Last Revised: 12 Mar 2019
Mustafa Dogan, Alexandre Jacquillat and Pinar Yildirim
MIT Sloan School of Management, Carnegie Mellon University and University of Pennsylvania - The Wharton School
Downloads 129 (222,546)

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Artificial Intelligence, Automation, Decision Making, Organizational Hierarchy

13.

Misrepresentation of Credence Goods and Channel Design

Number of pages: 51 Posted: 21 Jan 2015
Dinah Cohen-Vernik, Pinar Yildirim and Vikas Mittal
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School and Rice University
Downloads 121 (233,534)

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B2B Marketing, Misrepresentation, Quality, Product Delivery, Channel Design

14.

Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period Approach

Number of pages: 44 Posted: 10 Jan 2016
Yuanchun Jiang, Jennifer Shang and Pinar Yildirim
Hefei University of Technology, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 113 (245,464)

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Optimization models, mixed integer programming, omni-channel retailing, promotional planning

15.

The Impact of Advertising on Media Bias

Gal-Or, Esther, Tansev Geylani, and T. Pinar Yildirim. "The impact of advertising on media bias." Journal of Marketing Research 49.1 (2012): 92-99.
Number of pages: 9 Posted: 12 Aug 2010 Last Revised: 30 Oct 2018
Esther Gal-Or, Tansev Geylani and Pinar Yildirim
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 102 (263,731)

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Media Competition, Bias in News, Advertising, Two-Sided Markets

16.

Hedging Customer Risk

Cust. Need. and Solut. (2014) 1:105–116
Number of pages: 12 Posted: 14 Apr 2015
Kent State University, University of Pennsylvania - The Wharton School, Rice University and University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group
Downloads 74 (321,980)

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Customer portfolio, Embeddedness, Portfolio

17.

Informal Lending and Entrepreneurship

Number of pages: 46 Posted: 21 Dec 2017
Pinar Yildirim and Geyu Yang
University of Pennsylvania - The Wharton School and Washington University in St. Louis - Department of Economics
Downloads 59 (362,611)

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informal lending, entrepreneurship

18.

Women, Rails and Telegraphs: An Empirical Study of Information Diffusion and Collective Action

NBER Working Paper No. w24495
Number of pages: 67 Posted: 12 Apr 2018
Camilo Garcia-Jimeno, Angel Diaz and Pinar Yildirim
University of Pennsylvania - Department of Economics, University of Pennsylvania and University of Pennsylvania - The Wharton School
Downloads 13 (568,189)
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