Pinar Yildirim

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

University of Pennsylvania - Department of Economics

Secondary

National Bureau of Economic Research (NBER)

Fellow

1050 Massachusetts Avenue

Cambridge, MA 02138

United States

SCHOLARLY PAPERS

25

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Top 3,125

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21,935

SSRN CITATIONS
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SSRN RANKINGS

Top 9,986

in Total Papers Citations

143

CROSSREF CITATIONS

28

Scholarly Papers (25)

Social Media and Political Contributions: The Impact of New Technology on Political Competition

Management Science, forthcoming
Number of pages: 77 Posted: 09 Sep 2016 Last Revised: 18 May 2020
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 7,193 (1,947)
Citation 9

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social media, Twitter, political donations, elections, political candidates

Social Media and Political Donations: New Technology and Incumbency Advantage in the United States

CEPR Discussion Paper No. DP11808
Number of pages: 68 Posted: 30 Jan 2017
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 7 (1,185,222)
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2.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 4,194 (4,932)
Citation 24

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social networks, credit scores, credit financing

3.

Implications of Revenue Models and Technology for Content Moderation Strategies

Number of pages: 62 Posted: 01 Dec 2021
Yi Liu, Pinar Yildirim and Z. John Zhang
Wisconsin School of Business, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,499 (25,231)
Citation 18

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Social media, content moderation, advertising

4.

Competing by Restricting Choice: The Case of Search Platforms

Management Science, Aug 2018, Vol. 64 No.8, Pages 3574-3594, Harvard Business School Strategy Unit Working Paper No. 10-098
Number of pages: 45 Posted: 18 May 2010 Last Revised: 11 Jun 2019
New York University (NYU) - Leonard N. Stern School of Business, IMD and University of Pennsylvania - The Wharton School
Downloads 1,414 (27,497)
Citation 38

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matching platform, indirect network effects, limits to network effects

5.

Less is More: The Case of Minimalist Luxury

Number of pages: 50 Posted: 10 Oct 2018 Last Revised: 21 Nov 2022
Z. Jessie Liu, Pinar Yildirim and Z. John Zhang
Johns Hopkins University - Carey Business School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 1,209 (34,551)
Citation 1

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Luxury brands, Signaling, Conspicuous consumption, Counterfeits, Minimalism

6.

Clicks Bias in Editorial Decisions: How Does Popularity Shape Online News Coverage?

Number of pages: 55 Posted: 27 Jun 2015 Last Revised: 31 Dec 2016
Ananya Sen and Pinar Yildirim
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 957 (48,289)
Citation 19

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media bias, advertising, hard news, clicks, online traffic

7.

Strategic Automation and Decision-Making Authority

Number of pages: 70 Posted: 28 Sep 2018 Last Revised: 22 Jul 2021
Mustafa Dogan, Alexandre Jacquillat and Pinar Yildirim
University of East Anglia, Carnegie Mellon University and University of Pennsylvania - The Wharton School
Downloads 751 (67,034)
Citation 3

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Artificial Intelligence, Automation, Decision Making, Organizational Hierarchy

8.

Managing Automation in Teams

Number of pages: 35 Posted: 14 Sep 2017 Last Revised: 17 Sep 2021
Mustafa Dogan and Pinar Yildirim
University of East Anglia and University of Pennsylvania - The Wharton School
Downloads 725 (70,159)

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Automation, Teams, Compensation Contracts, Game Theory

9.

Information Networks and Collective Action: Evidence from the Women’s Temperance Crusade

Number of pages: 94 Posted: 16 Aug 2021
Camilo Garcia-Jimeno, Angel Diaz and Pinar Yildirim
University of Pennsylvania - Department of Economics, University of Pennsylvania and University of Pennsylvania - The Wharton School
Downloads 661 (79,111)
Citation 4

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Social interactions, collective action, networks, railroads, telegraph, Temperance Crusade

10.

Social Network Design for Inducing Effort

Quantitative Marketing and Economics, forthcoming
Number of pages: 50 Posted: 09 Jun 2016 Last Revised: 18 May 2020
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University, Tepper School of Business
Downloads 582 (92,727)

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social networks, social conformity, goals

11.

Are Political and Charitable Giving Substitutes? Evidence from the United States

Number of pages: 66 Posted: 11 Jan 2020 Last Revised: 20 Jul 2023
University of Pennsylvania - The Wharton School, Michigan State University - Eli Broad Graduate School of Management, Barcelona Graduate School of Economics (Barcelona GSE) and University of California, Los Angeles (UCLA)
Downloads 408 (142,216)
Citation 3

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charitable giving, political contributions, altruism, media

12.

User-Generated Content and Bias in News Media

Management Science, 59:12, pp. 2655-2666
Number of pages: 13 Posted: 03 Feb 2011 Last Revised: 09 Mar 2018
Pinar Yildirim, Esther Gal-Or and Tansev Geylani
University of Pennsylvania - The Wharton School, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 345 (171,291)
Citation 11

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Media Competition, Bias in News, User-Generated Content, Product Line

13.

The Impact of Advertising on Media Bias

Gal-Or, Esther, Tansev Geylani, and T. Pinar Yildirim. "The impact of advertising on media bias." Journal of Marketing Research 49.1 (2012): 92-99.
Number of pages: 9 Posted: 12 Aug 2010 Last Revised: 30 Oct 2018
Esther Gal-Or, Tansev Geylani and Pinar Yildirim
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 282 (212,059)

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Media Competition, Bias in News, Advertising, Two-Sided Markets

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

Number of pages: 55 Posted: 18 Jun 2015 Last Revised: 20 Jun 2015
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 250 (238,003)
Citation 1

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political campaigns, senate elections, media, campaign speeches

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

NBER Working Paper No. w23198
Number of pages: 58 Posted: 27 Feb 2017 Last Revised: 22 May 2022
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 31 (914,302)

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15.

Distribution Network Redesign for Marketing Competitiveness

Shang, Jennifer, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown (2009) "Distribution network redesign for marketing competitiveness" Journal of Marketing, March, 73(2), 146-163. (2009)
Number of pages: 18 Posted: 16 Oct 2013
University of Pittsburgh - Katz Graduate School of Business, University of Pennsylvania - The Wharton School, University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group, Rice University and GlaxoSmithKline Company
Downloads 258 (231,855)

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location theory, optimization, decision calculus, network design, supply chain model

16.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
Johns Hopkins University - Carey Business School, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of California, Berkeley - Marketing Group, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and China Europe International Business School
Downloads 246 (243,042)

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Politics, Persuasion, Marketing, Choice

17.

Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period Approach

Number of pages: 44 Posted: 10 Jan 2016
Yuanchun Jiang, Jennifer Shang and Pinar Yildirim
Hefei University of Technology, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 223 (267,106)

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Optimization models, mixed integer programming, omni-channel retailing, promotional planning

18.

Automation, Career Values, and Political Preferences

The Wharton School Research Paper
Number of pages: 78 Posted: 20 Feb 2024 Last Revised: 14 Jun 2024
Barcelona Graduate School of Economics (Barcelona GSE), UCLA Anderson School of Management, SkyHive and University of Pennsylvania - The Wharton School
Downloads 216 (278,873)

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automation, AI, technology, career values, politics

19.

Negative Advertising and Product Design

Number of pages: 62 Posted: 16 Aug 2021
University of British Columbiaaffiliation not provided to SSRN, University of Pennsylvania - The Wharton School and Columbia University - Columbia Business School, Marketing
Downloads 164 (352,707)

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comparative advertising, negative advertising, product positioning

20.

Hedging Customer Risk

Cust. Need. and Solut. (2014) 1:105–116
Number of pages: 12 Posted: 14 Apr 2015
affiliation not provided to SSRN, University of Pennsylvania - The Wharton School, Rice University and University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group
Downloads 130 (425,255)

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Customer portfolio, Embeddedness, Portfolio

21.

Women, Rails and Telegraphs: An Empirical Study of Information Diffusion and Collective Action

NBER Working Paper No. w24495
Number of pages: 67 Posted: 12 Apr 2018 Last Revised: 07 Jun 2023
Camilo Garcia-Jimeno, Angel Diaz and Pinar Yildirim
University of Pennsylvania - Department of Economics, University of Pennsylvania and University of Pennsylvania - The Wharton School
Downloads 91 (548,554)

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22.

Are Political and Charitable Giving Substitutes? Evidence from the United States

NBER Working Paper No. w26616
Number of pages: 31 Posted: 06 Jan 2020 Last Revised: 22 Jul 2023
Institute for Political Economy and Governance, Barcelona, University of California, Los Angeles (UCLA), Michigan State University - Eli Broad Graduate School of Management and University of Pennsylvania - The Wharton School
Downloads 77 (605,650)
Citation 4

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23.

Persuasion and Dissuasion in Political Campaigns: Political Communication and Media Coverage in Senate Races

FRB of Chicago Working Paper No. 2024-04
Number of pages: 47 Posted: 13 Feb 2024
Camilo García-Jimeno and Pinar Yildirim
Federal Reserve Bank of Chicago and University of Pennsylvania - The Wharton School
Downloads 22 (974,590)

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Matching Pennies, Political Campaigns, Senate Elections, Media, Persuasion

24.

New Technologies and Political Competition: the Impact of Social Media Communication on Political Contributions

Petrova, M., Sen, A., Yildirim, P. New technologies and political competition: The impact of social media communication on political contributions in 'The Political Economy of Social Media,' Campante, F, R Durante and A Tesei (eds) (2023). CEPR Press, Paris, London. https://cepr.org/publications/boo, The Wharton School Research Paper
Posted: 29 Apr 2024
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School

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Social media, political campaigns, Twitter

25.

Are Political and Charitable Giving Substitutes? Evidence from the United States

CEPR Discussion Paper No. DP15907
Number of pages: 100 Posted: 15 Mar 2021 Last Revised: 31 Mar 2021
University of California, Los Angeles (UCLA), Barcelona Graduate School of Economics (Barcelona GSE), Michigan State University - Eli Broad Graduate School of Management and University of Pennsylvania - The Wharton School
Downloads 0 (1,228,191)
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