Philip Mayrhofer

Center for Digital Technology and Management (CDTM) of LMU and TU München

Barerstr. 21

Munich, 80290

Germany

http://www.cdtm.de

  • Center for Digital Technology and Management (CDTM) of LMU and TU München

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The Effects of Rewarding User Engagement – The Case of Facebook Apps

Information Systems Research, 24 (1), 2013, 186-200
Number of pages: 33 Posted: 05 May 2010 Last Revised: 05 Sep 2014
Jörg Claussen, Tobias Kretschmer and Philip Mayrhofer
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Center for Digital Technology and Management (CDTM) of LMU and TU München
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app markets, social media, platform management, Facebook