Ricardo Montoya

University of Chile - Industrial Engineering

República 701

Santiago

Chile

SCHOLARLY PAPERS

10

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1,325

SSRN CITATIONS
Rank 43,531

SSRN RANKINGS

Top 43,531

in Total Papers Citations

4

CROSSREF CITATIONS

8

Scholarly Papers (10)

1.

Dynamic Marketing Resource Allocation for Long-Term Profitability: A Pharmaceutical Application

Marketing Science 29.5 (2010): 909-924
Number of pages: 39 Posted: 05 Jun 2008 Last Revised: 08 Nov 2016
Ricardo Montoya, Oded Netzer and Kamel Jedidi
University of Chile - Industrial Engineering, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 824 (29,365)
Citation 3

Abstract:

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marketing resource allocation, long-term effect of marketing activities, hidden Markov model, Bayesian estimation, dynamic programming, pharmaceutical marketing

2.

A Hidden Markov Model to Detect On-Shelf Out-of-Stocks Using Point of Sales Data

Number of pages: 49 Posted: 17 Apr 2018
Ricardo Montoya and Carlos Gonzalez
University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 146 (204,745)

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Out of Stock, Hidden Markov Model, Partially Observable Demand

3.

Contingent Preannounced Pricing Policies with Strategic Consumers

Number of pages: 36 Posted: 10 Mar 2013
José Correa, Ricardo Montoya and Charles Thraves
University of Chile - Engineering Department, University of Chile - Industrial Engineering and Massachusetts Institute of Technology (MIT) - Operations Research Center
Downloads 125 (231,539)
Citation 6

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Pricing, Announced Discounts, Strategic Consumers

4.

The Effect of House Ads on Multichannel Sales

Number of pages: 42 Posted: 19 Oct 2014 Last Revised: 27 Nov 2017
Marcel Goic, Rodolfo Alvarez and Ricardo Montoya
University of Chile - Industrial Engineering, University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 80 (312,429)

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house ads, online display advertising, VAR models, multichannel retailing

5.

The Design of Durable Goods

Marketing Science, Vol. 30, No. 1, pp. 111-122, 2011
Number of pages: 12 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Downloads 56 (377,761)

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6.

Package Size Decisions

Management Science, Vol. 56, No. 3, pp. 485-494, 2010
Number of pages: 10 Posted: 17 Nov 2011
Oded Koenigsberg, Rajeev Kohli and Ricardo Montoya
London Business School - Department of Marketing, Columbia Business School - Marketing and University of Chile - Industrial Engineering
Downloads 52 (390,765)

Abstract:

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7.

Buying Free Rewards: The Impact of a Points-Plus-Cash Promotion on Purchase and Reward Redemption

Number of pages: 17 Posted: 20 Feb 2019
Ricardo Montoya and Constanza Flores
University of Chile - Industrial Engineering and University of Chile - Industrial Engineering
Downloads 24 (510,759)

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loyalty programs, rewards, goals, combined currency, points-plus-cash

8.

Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach

Quantitative Marketing and Economics, Vol. 10.4: 475-503. DOI 10.1007/s11129-012-9125-8, 2012
Number of pages: 38 Posted: 08 Nov 2016
Asim Ansari, Ricardo Montoya and Oded Netzer
Columbia Business School - Marketing, University of Chile - Industrial Engineering and Columbia Business School - Marketing
Downloads 12 (583,477)

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Learning, Behavioral Game Theory, Experimental Economics, Hidden Markov Mixture of Experts Model, Bayesian Estimation

9.

Components of Effort for Repeated Tasks

Number of pages: 39 Posted: 19 Jun 2019
Universidad de Chile, University of Chile - Industrial Engineering, University of Southern Denmark - Department of Environmental and Business Economics and Duke University - Fuqua School of Business
Downloads 6 (622,699)

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Eye tracking, Repetitive tasks, Learning, Task performance, Seemingly unrelated regressions, Bayesian Statistics, Behavioral Decision Making, Decision Analysis

10.

Simultaneous Preference Estimation and Heterogeneity Control for Choice-Based Conjoint Via Support Vector Machines

Journal of the Operational Research Society, Vol. 68, Issue 11, 2017
Number of pages: 12 Posted: 24 Apr 2018
Julio López, Sebastián Maldonado and Ricardo Montoya
Universidad Diego Portales, Universidad de los Andes, Chile and University of Chile - Industrial Engineering
Downloads 0 (682,448)
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Abstract:

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conjoint analysis, heterogeneity control, support vector machines, OR in marketing, artificial intelligence