Stockholm, Stockholm 113 83
Stockholm School of Economics
consumer behavior, consumer marketing, customer relations
This is a Darden A Case paper. Darden A Case charges $6.25 .
File name: UVA-M-0739.pdf
If you wish to purchase the right to make copies of this paper for distribution to others, please select the quantity.
As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales people were awaiting a promised fax about a sweet deal he
This page was processed by aws-apollo1 in 0.109 seconds