Robert W. Emerson

University of Florida - Warrington College of Business Administration

Huber Hurst Professor of Business Law

Gainesville, FL 32611

United States

SCHOLARLY PAPERS

37

DOWNLOADS
Rank 5,155

SSRN RANKINGS

Top 5,155

in Total Papers Downloads

10,318

SSRN CITATIONS
Rank 48,090

SSRN RANKINGS

Top 48,090

in Total Papers Citations

2

CROSSREF CITATIONS

12

Scholarly Papers (37)

1.

Franchise Hostages: Fast Food, God, and Politics

Journal of Law and Politics, Vol. 19, No. 353, p. 353-396, 2014
Number of pages: 44 Posted: 20 Dec 2015
Robert W. Emerson and Jason Parnell
University of Florida - Warrington College of Business Administration and Seyfarth Shaw LLP
Downloads 1,852 (11,006)

Abstract:

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Franchise, Hostage

2.

Editor's Corner: Law as Illumination, Not Literalism

American Business Law Journal, Vol. 52, No. 2, p. v-x, Summer 2015
Number of pages: 6 Posted: 11 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 1,400 (17,141)

Abstract:

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Business Law

3.

Editor's Corner: Preparation, Procrastination, Production, and Perfection

American Business Law Journal, Vol. 52, No. 4, 2015
Number of pages: 6 Posted: 14 Feb 2018
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 916 (31,896)

Abstract:

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scholarship, research, writing, academia, professors, productivity

4.

Editor's Corner: The Business Law Team Brand

American Business Law Journal, Vol. 52, No. 3, p. v-ix, Fall 2015
Number of pages: 6 Posted: 11 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 868 (34,332)

Abstract:

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Business Law

5.

Are Franchisees Well-Informed? Revisiting the Debate Over Franchise Relationship Laws

Albany Law Review, Vol. 76, No. 1, p. 193-216, 2013
Number of pages: 24 Posted: 07 Oct 2015 Last Revised: 09 Oct 2015
Robert W. Emerson and Uri Benoliel
University of Florida - Warrington College of Business Administration and College of Law and Business - Ramat Gan Law School
Downloads 656 (50,151)

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Franchise Law, Business Law

6.

Lessons About Franchise Risk From Yum Brands and Schlotzsky’s

24 Lewis & Clark Law Review, 997 (2020)
Number of pages: 52 Posted: 26 Aug 2019 Last Revised: 20 Aug 2020
Robert W. Emerson and Lawrence J. Trautman
University of Florida - Warrington College of Business Administration and Prairie View A&M University - College of Business
Downloads 605 (55,786)

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bankruptcy, cyber, corporate finance, entrepreneurship, fast food, franchise law, Goodwill, international business, KFC, marketing, operating risk, Pizza Hut, Schlotzsky’s, state franchise laws, Taco Bell, Yum Brands

7.

Editor's Corner: Research that Shakes Things Up

American Business Law Journal, Vol. 52, No. 1, p. v-viii, 2015
Number of pages: 4 Posted: 10 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 504 (70,071)

Abstract:

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Business Law

8.

Franchises as Moral Rights

Wake Forest Intellectual Property Law Journal Vol. 14, No. 4, p. 540-577, Summer 2014
Number of pages: 38 Posted: 19 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 346 (108,795)

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Moral Rights, Franchise

9.

Judges as Guardian Angels: The German Practice of Hints and Feedback

Vanderbilt Journal of Transnational Law, Vol. 48, No. 709, 709-754
Number of pages: 46 Posted: 07 Oct 2015 Last Revised: 09 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 330 (114,639)

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International Law, German Law, Judicial Practices, International Comparative Law

10.

Franchise Goodwill: Take a Sad Song and Make It Better

University of Michigan Journal of Law Reform, Vol. 46, No. 2, p. 350-416, Winter 2013
Number of pages: 68 Posted: 07 Oct 2015 Last Revised: 09 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 311 (122,162)

Abstract:

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Franchise, Business Law

11.

Franchisees as Consumers: The South African Example

Fordham International Law Journal, Vol. 37, No. 455, p. 455-495
Number of pages: 46 Posted: 29 Sep 2015 Last Revised: 09 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 227 (168,733)

Abstract:

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International Law, South Africa, Franchisees, Business Law

12.

Franchise Contract Interpretation: A Two-Standard Approach

Michigan State Law Review, No. 641, p. 641-686, 2013
Number of pages: 61 Posted: 29 Sep 2015 Last Revised: 09 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 221 (172,363)

Abstract:

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Franchise, Business Law

13.

Franchising and the Parol Evidence Rule

American Business Law Journal, Vol. 50, No. 3, p. 659-728, Fall 2013
Number of pages: 70 Posted: 10 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 204 (185,727)

Abstract:

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Business Law, Parol Evidence Rule

14.

Franchise Terminations: 'Good Cause' Decoded

Wake Forest Law Review, Vol. 51, No. 1, 2016
Number of pages: 62 Posted: 10 May 2016
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 183 (204,847)

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franchising, franchise, coding, good cause, reform, relationship, termination, franchise termination, contract, good faith, fair dealing, judicial decision-making, uniform franchise laws, state franchise laws, empirical

15.

Assessing Awuah v. Coverall North America, Inc.: The Franchisee as a Dependent Contractor

Stanford Journal of Law, Business, and Finance, Vol. 19, No. 2, p. 203-236, Spring 2014
Number of pages: 34 Posted: 19 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 150 (242,513)

Abstract:

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Awuah v. Coverall North America, Inc., Franchise, Contractor

16.

Can Franchisee Associations Serve as a Substitute for Franchisee Protection Laws?

Penn State Law Review, Vol. 118, No. 1, p. 99-128, 2013
Number of pages: 30 Posted: 19 Dec 2015
Robert W. Emerson and Uri Benoliel
University of Florida - Warrington College of Business Administration and College of Law and Business - Ramat Gan Law School
Downloads 136 (262,228)

Abstract:

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Franchise, Business Law, Protection Law

17.

International Franchise Trademark Registration: Legal Regimes, Costs, and Consequences

52 Wake Forest Law Review 1 (2017)
Number of pages: 59 Posted: 30 May 2017
Robert W. Emerson and Catherine Willis
University of Florida - Warrington College of Business Administration and University of Washington, School of Law, Students
Downloads 125 (279,388)

Abstract:

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Franchising, Uniform Standards, International Law, Comparative Law, Madrid Protocol, EU, European Union, Trademark Registration, Notice, Globalization, Franchisor, Franchise, Intellectual Property

18.

An International Model for Vicarious Liability in Franchising

Vanderbilt Journal of Transnational Law, Vol. 50, No. 2, 2017
Number of pages: 51 Posted: 12 May 2017
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 114 (298,491)

Abstract:

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franchising, vicarious liability, uniform standards, international law, comparative law, .rome i, italy, chinese law, apparent authority, actual authority, authority, notice, european union, unidroit, australia, france, germany, comparative law, international law, agency, franchisor, franchise

19.

Fortune Favors the Franchisor: Survey and Analysis of the Franchisee's Decision Whether to Hire Counsel

San Diego Law Review, Vol. 51: 709, p. 710-778, 2014
Number of pages: 70 Posted: 30 Sep 2015 Last Revised: 09 Oct 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 113 (300,335)

Abstract:

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Franchise, Business Law

20.

Franchise Encroachment

American Business Law Journal, Vol. 47, No. 2, p. 191-290, 2010
Number of pages: 100 Posted: 19 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 112 (302,241)
Citation 1

Abstract:

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Franchise, Business Law

21.

Franchise Contracts and Territoriality: A French Comparison

Entrepreneurial Business Law Journal, Vol. 3, No. 2, p. 317-354, 2009
Number of pages: 40 Posted: 19 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 95 (337,404)

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International Law, Comparative Law, Franchise

22.

Franchise Territories: A Community Standard

Wake Forest Law Review, Vol. 45, p. 779-836, 2010
Number of pages: 58 Posted: 20 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 90 (349,068)

Abstract:

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Franchise, Territory

23.

Franchises in a Fringe Banking World: Striking the Balance Between Entrepreneurial Autonomy and Consumer Protection

Akron Law Review, Vol. 46, No. 1, p. 2-46, 2013
Number of pages: 48 Posted: 20 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 88 (353,989)

Abstract:

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Franchise, Regulation, Banking, Fringe Banking

24.

Franchise Terminations: Legal Rights and Practical Effects When Franchisees Claim the Franchisor Discriminates

American Business Law Journal, Vol. 35, p. 559-644, 1998
Number of pages: 87 Posted: 19 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 87 (356,440)

Abstract:

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Franchise, Business Law, Legal Rights

25.

Franchise Savoir Faire

Tulane Law Review, Vol. 90, No. 589, p. 589-646, 2016
Number of pages: 58 Posted: 30 Mar 2016
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 84 (364,151)

Abstract:

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Franchise, Business Law, Civil Code

26.

The French Huissier as a Model for U.S. Civil Procedure Reform

University of Michigan Journal of Law Reform, Vol. 43, No. 4, p. 1043-1135, 2010
Number of pages: 93 Posted: 19 Dec 2015
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 79 (377,570)

Abstract:

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Huissier, Procedure Reform, Comparative Law

27.

The French Constat: Discovering More Efficient Discovery

Boston University International Law Journal, Vol. 36, No. 1, 2018
Number of pages: 53 Posted: 10 Mar 2018
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 73 (394,794)

Abstract:

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Discovery, France, Civil Procedure, Constat, Huissier, Judicial Officer, Master, Saisie-Contrefacon, Intellectual Property, Infringement, Insurance Adjuster, Evidence

28.

The Neutral Factfinder as a Pathway to Legal Reform: Examples from Franchising

Virginia Law & Business Review, Vol. 10, No. 1, p. 63-126, 2015
Number of pages: 64 Posted: 30 Mar 2016
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 63 (426,864)

Abstract:

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Legal Reform, Factfinder, Business, Business Law

29.

Bound by Bias? Franchisees' Cognitive Biases

Ohio State Business Law Journal, Vol. 13, No. 1, pp. 1-61 (2019)
Number of pages: 61 Posted: 02 Aug 2019
Robert W. Emerson and Steven A. Hollis
University of Florida - Warrington College of Business Administration and University of Miami, School of Law, Students
Downloads 56 (452,010)

Abstract:

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franchising, franchisee, franchisor, franchise agreement, cognitive bias, lawyers, hard law, soft law, 14-day window, anchoring bias, reactance bias,confirmation bias, information bias, China, two-for-one rule, survey data, buyer's remorse, franchisee protection, disclosure, psychometric tests

30.

Mutating Marks: Refusing to Lose the Trademark Trail

Northwestern Journal of Technology and Intellectual Property, Volume 15, Issue 3, Pages 149-214 (2018)
Number of pages: 68 Posted: 29 Aug 2018
Robert W. Emerson and Katharine C. Collins
University of Florida - Warrington College of Business Administration and University of Virginia - School of Law, Alumnus or Degree Candidate Author
Downloads 44 (500,805)

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Trademarks, Distinctiveness, Idioms, Atmospherics, USPTO, Trademark Eligibility, Phantom Marks, Expansion of Mark Definition, Inherent Goodwill, Consumers, Creation of Commercial Association, Scale of Specificity, Quality Standards, Double Meaning of Mark

31.

Thanks for the Memories: Compensating Franchisee Goodwill after Franchise Termination

Univ. of Pennsylvania Journal of Business Law, Volume 20, Issue 2, Pages 286-339 (2017)
Number of pages: 54 Posted: 31 May 2019
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 43 (505,258)

Abstract:

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franchising, franchisee, franchisor, goodwill, business formula, compensation, termination, comparative law, international law, pilot units, trademark

32.

Franchisee Independence: Still Awaiting Customer Recognition

New York University Journal of Law and Business, Vol. 15, No. 2, pp. 287-365, 2019
Number of pages: 79 Posted: 22 Apr 2019
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 40 (519,206)

Abstract:

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franchise law, surveys, franchising, vicarious liability, agency, apparent authority, common knowledge, consumer surveys, franchising, franchisee, restatement of agency, third-party reliance, restatement third of agency, control

33.

The Use and Disuse of the Magna Carta: Due Process, Juries, and Punishment

46 North Carolina Journal of International Law 571-662 (2021) Volume 46, Number 3, Summer 2021 (pages 571-662)
Number of pages: 92 Posted: 30 Jul 2021
Robert W. Emerson and John W. Hardwicke
University of Florida - Warrington College of Business Administration and Independent
Downloads 34 (549,404)

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Magna Carta, Due Process, Juries, Cruel and Unusual Punishment, Great Charter, American colonies, liberty, property, Green v. United States, death penalty, punitive damages, jury trial, arbitrary punishment, King John, Lord Coke, Supreme Court, Constitution, legal history

34.

Franchising Constructive Termination: Quirk, Quagmire or a French Solution?

Univ. of Pennsylvania Journal of Business Law, Volume 18, Issue 1, Pages 163-202 (2015)
Number of pages: 40 Posted: 15 Nov 2018
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 28 (583,447)
Citation 1

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Franchising, Constructive, Termination, Unilateral, French Law, Supreme Court, Franchise Network, Trademark, Franchisees, France

35.

Devising a Royalty Structure that Fairly Compensates a Franchisee for Its Contribution to Franchise Goodwill

14 Virginia Law & Business Review 279-328 (2020)
Number of pages: 50 Posted: 22 Mar 2021
Robert W. Emerson and Charlie C. Carrington
University of Florida - Warrington College of Business Administration and university of Florida
Downloads 19 (644,097)

Abstract:

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franchising, royalties, goodwill, franchisor, franchisee, compensation, valuation, free riding, power imbalance, legal identity inconsistency

36.

Transparency in Franchising

Columbia Business Law Review, Vol. 2021, No. 1, pages 172-242, 2021
Number of pages: 71 Posted: 30 Jun 2021
Robert W. Emerson
University of Florida - Warrington College of Business Administration
Downloads 18 (651,188)

Abstract:

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franchising, franchisor, franchisee, franchise agreement, franchise regulation, online legal services, consumer, FTC, franchise rule, disclosure, earnings claims, franchise network, legal ethics, transparency, hiring lawyers, survey data, economic irrationality, financial performance representations

37.

U.S. Franchise Regulation as a Paradigm for the European Union

20 Washington University Global Studies Law Review 743-801 (2021)
Number of pages: 59 Posted: 27 Aug 2021
Robert W. Emerson and Michala Meiselles
University of Florida - Warrington College of Business Administration and affiliation not provided to SSRN
Downloads 4 (758,874)

Abstract:

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franchising, franchisor, franchisee, European Parliament, franchise regulation, European Union, UNIDROIT, pre-sale disclosure, franchise relationship laws, Franchise Disclosure Document, FDD, California Franchise Relations Act, California Franchise Investment Law, FTC Franchise Rule, FDD Items