Parvathi Wajindram

University of Malaya, Malaysia

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Antecedents of Purchase Intentions in Digital Marketing: A Case of Tiktok Shop

African Journal of Science, Technology, Innovation and Development, 0[10.1080/20421338.2025.2543276]

Posted: 12 Nov 2025

Ainiezean Awang Jual, Anbukkarasu Paramasivam, Sillalee S.Kandasamy, Parvathi Wajindram and Elayaraja Aruchunan

Polytechnic Kota Kinabalu, Polytechnic Kota Kinabalu, University of Malaya, Malaysia, University of Malaya, Malaysia and University of Malaya (UM), Faculty of Economics & Administration (FEA), Students

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Parvathi Wajindram

University of Malaya, Malaysia

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Scholarly Papers (1)

Antecedents of Purchase Intentions in Digital Marketing: A Case of Tiktok Shop

Abstract: