Ram Bezawada

Baruch College

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

7

DOWNLOADS

364

SSRN CITATIONS
Rank 47,340

SSRN RANKINGS

Top 47,340

in Total Papers Citations

3

CROSSREF CITATIONS

9

Scholarly Papers (7)

1.

Aggregate Impact of Different Brand Development Strategies

Forthcoming in Management Science
Number of pages: 49 Posted: 04 Dec 2013
Erasmus University Rotterdam (EUR) - Department of Business Economics, Baruch College and State University of New York at Buffalo - School of Management
Downloads 171 (189,596)
Citation 1

Abstract:

Loading...

New products, Brand development strategy; Spillover effects; Extension performance; Bayesian Endogenous Switching Model; Empirical generalization

2.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117
Number of pages: 21 Posted: 17 May 2012
Baruch College, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 128 (240,279)
Citation 2

Abstract:

Loading...

cross-category sales, aisle management, display placement, spatial model, marketing mix

3.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and Baruch College
Downloads 65 (369,704)

Abstract:

Loading...

promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

4.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, https://journals.sagepub.com/doi/10.1509/jm.14.0249
Posted: 17 Oct 2015 Last Revised: 07 Jul 2020
affiliation not provided to SSRN, Baruch College, North Carolina State University - Poole College of Management, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

Loading...

social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

5.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
North Carolina State University - Poole College of Management, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

Abstract:

Loading...

social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences

6.

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Journal of Marketing, Forthcoming
Posted: 05 Nov 2012
Ram Bezawada and Koen H. Pauwels
Baruch College and Ozyegin University

Abstract:

Loading...

organic products, food marketing, empirical generalizations, cross-category, assortment, marketing mix, vector autoregressive models

Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets

Marketing Science, Forthcoming
Posted: 05 Apr 2012
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Ashland University - Dauch College of Business and Economics, Baruch College and State University of New York at Buffalo

Abstract:

Loading...

Consumer new product adoption, multi-category models, sources of information, consumer learning, organic products, food products marketing

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets

Marketing Science, Vol. 31, No. 4, 2012; pp. 668-688 DOI: 10.1287/mksc.1120.0717
Posted: 24 Oct 2012
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Ashland University - Dauch College of Business and Economics, Baruch College and State University of New York at Buffalo

Abstract:

Loading...

consumer new product adoption, multicategory models, sources of information, consumer learning, organic products, food products marketing