Ram Bezawada

Baruch College

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

SCHOLARLY PAPERS

7

DOWNLOADS

345

CITATIONS
Rank 47,334

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Top 47,334

in Total Papers Citations

9

Scholarly Papers (7)

1.

Aggregate Impact of Different Brand Development Strategies

Forthcoming in Management Science
Number of pages: 49 Posted: 04 Dec 2013
Erasmus University Rotterdam (EUR) - Department of Business Economics, Baruch College and State University of New York at Buffalo - School of Management
Downloads 168 (176,511)

Abstract:

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New products, Brand development strategy; Spillover effects; Extension performance; Bayesian Endogenous Switching Model; Empirical generalization

2.

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Journal of Marketing, Vol. 73 (May 2009), 99–117, Mays Business School Research Paper No. 2012-60
Number of pages: 21 Posted: 17 May 2012
Baruch College, Purdue University - Krannert School of Management, University of Maryland - Robert H. Smith School of Business and Texas A&M University - Mays Business School
Downloads 112 (243,463)

Abstract:

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cross-category sales, aisle management, display placement, spatial model, marketing mix

3.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and Baruch College
Downloads 65 (340,435)

Abstract:

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promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

4.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, Mays Business School Research Paper No. 2675073, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015
affiliation not provided to SSRN, Baruch College, Texas A&M University - Department of Marketing, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

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social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

5.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
Texas A&M University - Department of Marketing, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

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social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences

6.

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Journal of Marketing, Forthcoming
Posted: 05 Nov 2012
Ram Bezawada and Koen H. Pauwels
Baruch College and Ozyegin University

Abstract:

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organic products, food marketing, empirical generalizations, cross-category, assortment, marketing mix, vector autoregressive models

Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets

Marketing Science, Forthcoming
Posted: 05 Apr 2012
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Ashland University - Dauch College of Business and Economics, Baruch College and State University of New York at Buffalo

Abstract:

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Consumer new product adoption, multi-category models, sources of information, consumer learning, organic products, food products marketing

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets

Marketing Science, Vol. 31, No. 4, 2012; pp. 668-688 DOI: 10.1287/mksc.1120.0717
Posted: 24 Oct 2012
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Ashland University - Dauch College of Business and Economics, Baruch College and State University of New York at Buffalo

Abstract:

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consumer new product adoption, multicategory models, sources of information, consumer learning, organic products, food products marketing