Wei Yang

Long Island University - School of Business

United States

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Channel Strategies for Durable Goods: Coexistence of Selling and Leasing to Individual and Corporate Consumers

Number of pages: 27 Posted: 20 Sep 2007
Vera Tilson, Yunzeng Wang and Wei Yang
University of Rochester - Simon Business School, University of Texas at Dallas - Naveen Jindal School of Management and Long Island University - School of Business
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Abstract:

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Channels of Distribution, Selling and Leasing, Durable Goods, Game Theory, Market