Ramkumar Janakiraman

University of South Carolina - Darla Moore School of Business

1705 College St

Francis M. Hipp Building

Columbia, SC 29208

United States

http://businessanalyticslens.com/

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 34,249

in Total Papers Downloads

1,275

CITATIONS

5

Scholarly Papers (9)

1.

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation

Mays Business School Research Paper No. 2915190
Number of pages: 41 Posted: 11 Feb 2017
Ramkumar Janakiraman, Eunho Park, Emre Demirezen and Subodha Kumar
University of South Carolina - Darla Moore School of Business, California State University, Long Beach, SUNY at Binghamton - School of Management and Temple University - Department of Marketing and Supply Chain Management
Downloads 574 (45,883)
Citation 1

Abstract:

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Healthcare management,health information exchange (HIE), healthcare and IT, readmission, length of stay, number of doctors involved in a visit.

2.

Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 14-09
Number of pages: 47 Posted: 30 Apr 2008
Ramkumar Janakiraman, Catarina Sismeiro and Shantanu Dutta
University of South Carolina - Darla Moore School of Business, Imperial College London, Tanaka Business School and University of Southern California - Marshall School of Business
Downloads 347 (84,764)
Citation 15

Abstract:

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Spillovers, Perception Spillovers, Branding, New Products, Consumers, Choice, Bayesian Learning Framework, Physician Prescription Behavior, Pharmaceuticals

3.

Physicians' Persistence and its Implications for Their Response to Promotion of Prescription Drugs

Management Science, 2007
Number of pages: 32 Posted: 25 Sep 2007
Ramkumar Janakiraman, Shantanu Dutta, Catarina Sismeiro and Philip Stern
University of South Carolina - Darla Moore School of Business, University of Southern California - Marshall School of Business, Imperial College London, Tanaka Business School and Loughborough University
Downloads 289 (103,668)
Citation 6

Abstract:

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Pharmaceuticals, Physician decision making, State dependence, choice models

4.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and Baruch College
Downloads 65 (338,394)
Citation 1

Abstract:

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promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

5.

The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer. Journal of Marketing In-Press. DOI: 10.1509/jm.16.0124
Posted: 19 Jan 2018
Ramkumar Janakiraman, Joon Ho Lim and Rishika Rishika
University of South Carolina - Darla Moore School of Business, Joon Ho Lim and University of South Carolina

Abstract:

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customer data breach, data vulnerability, multichannel retailing, customer channel choice, natural experiment, difference-in-differences, propensity score matching

6.

The Effects of Social Media Tone on Engagement: Evidence from Indian General Election 2014

Posted: 05 Jun 2017 Last Revised: 20 Jul 2018
Rakesh Mallipeddi, Ramkumar Janakiraman, Subodha Kumar and Seema Gupta
Tulane University, University of South Carolina - Darla Moore School of Business, Temple University - Department of Marketing and Supply Chain Management and Indian Institute of Management (IIMB), Bangalore

Abstract:

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human brand generated content, social media analytics, engagement, tone of social media content

7.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, Mays Business School Research Paper No. 2675073, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015
affiliation not provided to SSRN, Baruch College, Texas A&M University - Department of Marketing, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

8.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
Rishika Ramkumar, Ashish Kumar, Ramkumar Janakiraman and Ram Bezawada
Texas A&M University - Department of Marketing, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

Abstract:

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social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences

9.

Homophily and Resource-Seeking Behavior in New Venture Network Formation

Babson College Entrepreneurship Research Conference (BCERC) 2007, Frontiers of Entrepreneurship Research 2007
Posted: 06 Dec 2007
Elissa B. Grossman, Helena Yli-Renko and Ramkumar Janakiraman
Loyola Marymount University, University of Southern California - Marshall School of Business and University of South Carolina - Darla Moore School of Business

Abstract:

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Entrepreneurship