Shiling Ruan

Ohio State University (OSU)

Blankenship Hall-2010

901 Woody Hayes Drive

Columbus, OH OH 43210

United States

SCHOLARLY PAPERS

2

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140

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Top 39,969

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Scholarly Papers (2)

1.

The Dependent Poisson Race Model and Modeling Dependence in Conjoint Choice Experiments

Number of pages: 43 Posted: 16 Oct 2007
Ohio State University (OSU), Ohio State University (OSU), Goethe University Frankfurt - Department of Marketing and Ohio State University (OSU)
Downloads 101 (258,963)

Abstract:

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Bayesian model, dependent processes, dominance, multinomial logit model

2.

Sequential Sampling Models of Choice: Some Recent Advances

Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Number of pages: 22 Posted: 26 Sep 2012 Last Revised: 27 Sep 2012
Goethe University Frankfurt - Department of Marketing, affiliation not provided to SSRN, University of Basel, Ohio State University (OSU) - Department of Marketing and Logistics, The Modellers, LLC, affiliation not provided to SSRN, University of Pennsylvania - Marketing Department, Ohio State University (OSU), Ohio State University (OSU) and Indiana University Bloomington - Department of Psychology
Downloads 39 (420,812)

Abstract:

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Choice models, Diffusion models, Human information processing, Likelihood based inference, Luce’s Axiom, Race models, Response time