Aaron Read

University of Nebraska at Omaha - Department of Information Systems and Quantitative Analysis

Graduate Assistant

College of Information Science & Technology

The Peter Kiewit Institute, PKI 172C

Omaha, NE 68182

United States

SCHOLARLY PAPERS

1

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527

SSRN CITATIONS

0

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Scholarly Papers (1)

1.

Explaining and Predicting the Impact of Branding Alliances and Website Quality on Initial Consumer Trust of E-Commerce Websites

Journal of Management Information Systems, Vol. 24(4), pp. 199–224 (doi: 10.2753/MIS0742-1222240408), 2008
Number of pages: 58 Posted: 21 Oct 2007 Last Revised: 01 Sep 2014
Virginia Polytechnic Institute & State University - Pamplin College of Business, Brigham Young University - Department of Information Systems, University of Nevada, Las Vegas - College of Business, Georgia State University - Department of Computer Information Systems and University of Nebraska at Omaha - Department of Information Systems and Quantitative Analysis
Downloads 527 (52,368)

Abstract:

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Trust, Internet, brand image, brand awareness, branding alliance, e-commerce, associative network model of memory, familiarity, and information integration theory