Jan Lakotta

ESCP-EAP European School of Management

Research Assistant

Heubnerweg 6

Berlin, 14059

Germany

SCHOLARLY PAPERS

2

DOWNLOADS

259

CITATIONS

3

Scholarly Papers (2)

1.

Customer Confusion in Service-to-Business Markets - Foundations and First Empirical Results

Lakotta, Jan and Jacob, Frank, "CUSTOMER CONFUSION IN SERVICE-TO-BUSINESS MARKETS - FOUNDATIONS AND FIRST EMPIRICAL RESULTS" ESCP-EAP Working Paper No.34, January 2008
Number of pages: 27 Posted: 26 Feb 2008
Jan Lakotta and Frank Jacob
ESCP-EAP European School of Management and ESCP-EAP European School of Management
Downloads 207 (146,096)
Citation 3

Abstract:

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business-to-business marketing, business services, buying behavior, confusion, consideration set

2.

Differentiating Market Offerings Using Complexity and Co-Creation: Implications for Customer Decision-Making Uncertainty

ESCP Europe Working Paper No. 53
Number of pages: 30 Posted: 11 Jul 2010
Olaf Plötner, Jan Lakotta and Frank Jacob
ESMT Customized Solutions, ESCP-EAP European School of Management and ESCP-EAP European School of Management
Downloads 52 (379,609)
Citation 1

Abstract:

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Decision-making Uncertainty, Industrial Market Offerings, Complex Solutions, Typology