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Eloisa May Calanog

Batangas State University

Graduate Student

SCHOLARLY PAPERS

1

DOWNLOADS

489

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

"Impact of Social Media on Online Shopping Behavior Among Generation Z and Millennials: Basis for Shopping Guide Plan"

Number of pages: 44 Posted: 13 Nov 2025 Last Revised: 18 Nov 2025
Batangas State University, DepEd, Batangas State University, Private Sector, World Citi Colleges - Quezon City and World Citi College
Downloads 489 (219,867)

Abstract:

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Social Media, Online Shopping Behavior, Generation Z, Millennials, Product Discovery, Decision Making, Shopping Habits, Digital Marketing, Consumer Behavior, Shopping Guide Plan