Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Professor of Marketing

One Brookings Drive

Campus Box 1156

St. Louis, MO 63130-4899

United States

http://apps.olin.wustl.edu/faculty/Jiang/

  • Washington University in Saint Louis - John M. Olin Business School

SCHOLARLY PAPERS

42

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190

CROSSREF CITATIONS

47

Scholarly Papers (42)

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1.

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Management Science, 2016, Forthcoming
Number of pages: 64 Posted: 09 Feb 2015 Last Revised: 05 Oct 2017
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 2,009 (13,980)
Citation 43

Abstract:

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collaborative consumption; product sharing; sharing economy; consumer-to-consumer; peer-to-peer; moral hazard; pricing; quality; platform; analytic models

2.

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Jiang B, Yang B (2017) "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, Forthcoming
Number of pages: 50 Posted: 18 Oct 2015 Last Revised: 14 Mar 2018
Baojun Jiang and Bicheng Yang
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 1,052 (36,912)
Citation 11

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Asymmetric information, signaling, moral hazard, social learning, experience goods, quality, pricing

3.

An Economic Analysis of Online Product Reviews and Ratings

Number of pages: 34 Posted: 22 Oct 2007 Last Revised: 16 Feb 2016
Baojun Jiang and Pei-Yu Chen
Washington University in Saint Louis - John M. Olin Business School and Arizona State University (ASU) - Department of Information Systems
Downloads 870 (48,047)
Citation 4

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consumer reviews, online rating, online word-of-mouth

4.

Signaling Through Price and Quality to Consumers with Fairness Concerns

Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming)
Number of pages: 67 Posted: 08 Feb 2015 Last Revised: 16 Sep 2016
Xiaomeng Guo and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 731 (60,809)
Citation 18

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behavioral economics, fairness, inequity aversion, asymmetric information, signaling, quality, pricing, search goods, marketing

5.

Manufacturer's Entry in the Product-Sharing Market

Manufacturing & Service Operations Management, forthcoming
Number of pages: 77 Posted: 31 Aug 2018 Last Revised: 01 Jun 2020
Lin Tian, Baojun Jiang and Yifan Xu
Fudan University, School of Management, Washington University in Saint Louis - John M. Olin Business School and Fudan University
Downloads 710 (63,358)
Citation 4

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collaborative consumption, sharing economy, product sharing, rental, peer-to-peer, analytical model

6.

Software Licensing: Pay-Per-Use versus Perpetual

Number of pages: 34 Posted: 01 Feb 2008 Last Revised: 21 Apr 2015
Baojun Jiang, Pei-Yu Chen and Tridas Mukhopadhyay
Washington University in Saint Louis - John M. Olin Business School, Arizona State University (ASU) - Department of Information Systems and Carnegie Mellon University - David A. Tepper School of Business
Downloads 705 (64,043)
Citation 14

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software pricing, piracy, network effect, licensing innovation, pay-per-use, usage based pricing, software licensing, perpetual licensing

7.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Marketing Science, Forthcoming
Number of pages: 118 Posted: 02 Aug 2019 Last Revised: 26 Apr 2022
Wen Diao, Mushegh Harutyunyan and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 664 (69,012)
Citation 1

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fairness, behavioral economics, dynamic pricing, channel, double marginalization

8.

Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

Production and Operations Management, 2017, Forthcoming
Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 14 Sep 2017
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 656 (69,960)
Citation 3

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Collaborative Consumption, Sharing Economy, Product Sharing, Peer-To-Peer, Channel, Capacity, Pricing

9.

Effects of Cost-Information Transparency on Intertemporal Price Discrimination

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 16 Feb 2016 Last Revised: 24 Aug 2020
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 614 (76,009)
Citation 6

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dynamic pricing, intertemporal price discrimination, strategic consumer, cost transparency, pricing strategy, innovation

10.

Peer-to-Peer Markets with Bilateral Ratings

NET Institute Working Paper No. 17-01
Number of pages: 51 Posted: 13 Sep 2017 Last Revised: 29 Apr 2022
T. Tony Ke, Monic Sun and Baojun Jiang
The Chinese University of Hong Kong (CUHK), Questrom School of Business, Boston University and Washington University in Saint Louis - John M. Olin Business School
Downloads 589 (80,049)
Citation 1

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platform design, information disclosure, customer reviews, decentralized matching, price competition

11.

Dynamic Pricing and Price Commitment of New Experience Goods

Chen, Yu-Hung and Baojun Jiang (2021) Dynamic Pricing and Price Commitment of New Experience Goods. Production and Operations Management (forthcoming).
Number of pages: 43 Posted: 27 Feb 2015 Last Revised: 03 Feb 2021
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 475 (104,356)
Citation 2

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signaling, dynamic pricing, price commitment, experience goods

12.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Mushegh Harutyunyan, Baojun Jiang and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 462 (107,868)
Citation 2

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

13.

Firm Strategies in the 'Mid Tail' of Platform-Based Retailing

Number of pages: 50 Posted: 01 Jul 2010 Last Revised: 30 Apr 2011
Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Columbia University - Columbia Business School, Marketing and Carnegie Mellon University - David A. Tepper School of Business
Downloads 449 (111,830)
Citation 53

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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium

14.

The bright side of having an enemy

Journal of Marketing Research, 2019, 56(4):679-690.
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 06 Oct 2022
Mushegh Harutyunyan and Baojun Jiang
Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 441 (113,885)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

15.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 May 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 425 (118,962)
Citation 3

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

16.

Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market

Number of pages: 95 Posted: 10 Jan 2019 Last Revised: 06 May 2022
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 387 (132,462)
Citation 2

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marketing-operations interface, COVID-19, pricing, reactive capacity, quick response, product quality, pull contract, demand uncertainty, channel, supply chain, outsourcing

17.

Consumer Search and Filtering on Online Retail Platforms

Journal of Marketing Research, Forthcoming
Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 30 May 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 387 (132,462)
Citation 9

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

18.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bobby Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 363 (142,232)
Citation 4

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

19.

Competition of Content Acquisition and Distribution Under Consumer Multi-Purchase

Journal of Marketing Research (Forthcoming)
Number of pages: 124 Posted: 03 Aug 2019
Baojun Jiang, Lin Tian and Bobby Zhou
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and University of Maryland, Smith School of Business
Downloads 333 (156,046)
Citation 1

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multi-product purchase, multi-homing, content creation, pricing, differentiation, media content, platforms

20.

Dynamic Pricing of Experience Goods in Markets with Demand Uncertainty

Number of pages: 38 Posted: 20 Sep 2016 Last Revised: 01 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 332 (156,547)
Citation 5

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dynamic signaling, experience goods, demand uncertainty, pricing, learning

21.

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Marketing Science, 2016, Forthcoming
Number of pages: 60 Posted: 08 Feb 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management, Fudan University and Washington University in St. Louis - John M. Olin Business School
Downloads 314 (166,165)
Citation 4

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information sharing, signaling, forecast accuracy, risk aversion, distribution channel, demand uncertainty

22.

Influencing the Influencer’s Recommendations using Commissions and Price Discounts

Number of pages: 38 Posted: 14 Sep 2021 Last Revised: 24 Aug 2023
Tianxin Zou, Baojun Jiang and Ozge Turut
University of Florida - Warrington College of Business Administration, Washington University in Saint Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 278 (189,947)
Citation 3

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influencer, recommendation, social preferences, reputation, channel, pricing, word of mouth, social media

23.

Advertising Format and Content Provision on Revenue-Sharing Content Platforms

Number of pages: 128 Posted: 16 Feb 2023
Yuansheng Wei, Lin Tian and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 277 (189,244)

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platform, ad revenue sharing, ad format, content quality, ad intensity, competition

24.

Competition between P2P Ridesharing Platforms and Traditional Taxis

Production and Operations Management (forthcoming).
Number of pages: 75 Posted: 29 Mar 2022 Last Revised: 21 Nov 2023
Wen Diao, Baojun Jiang and Lin Tian
Shanghai University of Finance and Economics - College of Business, Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 274 (191,385)

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ridesharing, ride-hailing, taxi, platform, gig economy, peer-to-peer, sharing economy, pricing, price discrimination

25.

Partial Vertical Ownership in the Presence of Downstream Competition

Production and Operations Management, Forthcoming
Number of pages: 52 Posted: 30 Jan 2020 Last Revised: 16 Dec 2022
Fang Fang, Baojun Jiang and Jiong Sun
California State University, Los Angeles, Washington University in Saint Louis - John M. Olin Business School and Purdue University - Department of Consumer Sciences and Retailing
Downloads 259 (202,473)
Citation 2

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partial vertical ownership; supply chain; distribution channel; competition; game theory

26.

Effects of On-Demand Product Adjustments on Firm’s Pricing and Product Strategies

Production and Operations Management
Number of pages: 37 Posted: 20 Sep 2019 Last Revised: 15 Nov 2021
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 246 (213,055)
Citation 1

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pricing, micro-transaction, quality, product line, upgrade, micro-payment, valuation uncertainty

27.

Managerial Optimism in a Competitive Market

Production and Operations Management, 2018
Number of pages: 60 Posted: 03 Oct 2018
Baojun Jiang and Chang Liu
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis
Downloads 216 (242,286)
Citation 1

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Optimism, Behavioral Economics, Pricing, Quality, Pessimism, Managerial Bias, Competitive Strategy

28.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 215 (242,286)

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

29.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 197 (262,442)
Citation 7

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

30.

Pricing and Persuasive Advertising in a Differentiated Market

Number of pages: 17 Posted: 11 Apr 2015
Baojun Jiang and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 185 (277,510)

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competitive strategy, persuasive advertising, pricing, product differentiation, competition, marketing

31.

Inventory Sharing Under Service Quality Competition

Number of pages: 52 Posted: 22 Jan 2020 Last Revised: 08 Jul 2023
Xiaomeng Guo and Baojun Jiang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies and Washington University in Saint Louis - John M. Olin Business School
Downloads 178 (287,070)
Citation 1

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B2B sharing, inventory, service quality, competition, OM-marketing interface

32.

Effects of Consumers' Context-Dependent Preferences on Product Bundling

Number of pages: 65 Posted: 21 Sep 2022 Last Revised: 16 Nov 2022
Qianbo Yin, Baojun Jiang and Sean Zhou
Shanghai University of Finance and Economics - College of Business, Washington University in Saint Louis - John M. Olin Business School and The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics
Downloads 147 (339,241)

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context dependence, bundling, competition

33.

Signaling Through Pricing by Service Providers with Social Preferences

Signaling Through Pricing by Service Providers with Social Preferences Baojun Jiang, Jian Ni, and Kannan Srinivasan, Marketing Science 2014, 33:5 , 641-654
Number of pages: 38 Posted: 17 Apr 2016
Baojun Jiang, Jian Ni and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Virginia Tech - Pamplin College of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 135 (360,697)
Citation 3

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social preference, signaling, credence goods, pricing, behavioral economics, asymmetric information

34.

Comment on 'Strategic Information Management Under Leakage in a Supply Chain'

Management Science, 2016, Forthcoming
Number of pages: 10 Posted: 09 Sep 2016 Last Revised: 15 Sep 2016
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 133 (364,797)
Citation 1

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signaling, demand uncertainty, intuitive criterion, supply chain and logistics, lexicographical maximum sequential equilibrium

35.

Search vs. Site Retargeting: A Look through the Purchase Funnel

Number of pages: 39 Posted: 11 Dec 2022 Last Revised: 17 Mar 2023
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 127 (377,827)

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retargeting, competition, pricing

36.

Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 23 Apr 2019
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 110 (419,962)

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insurance market, adverse selection, moral hazard, segmentation, competitive strategy

37.

Impact of Unreliable Supplier on a Supply Chain with Demand-Generating Marketing

Number of pages: 31 Posted: 25 May 2023
Baojun Jiang, Jiahua Zhang and Yifan Xu
Washington University in Saint Louis - John M. Olin Business School, Dongbei University of Finance & Economics and Fudan University
Downloads 103 (443,210)

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sourcing, reliability, disruption, pricing, supply chain

38.

Supplier’s Entry in Repair Service Market

Number of pages: 76 Posted: 29 Sep 2023
Ting Zhang, Baojun Jiang and Xiaojun Fan
University of Bristol, Washington University in Saint Louis - John M. Olin Business School and Shanghai University
Downloads 57 (618,189)

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Services, channel, supply chain, pricing, marketing

39.

Effects of Responsive Pricing on Product Quality and Profits in Supply Chain

Number of pages: 61
Baojun Jiang, Yannan Jin, Chongguang Liu and Hang Wei
Washington University in Saint Louis - John M. Olin Business School, Shanghai University of Finance and Economics, Shanghai University of Economics and Finance and Shanghai University of Finance and Economics - College of Business
Downloads 5

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responsive pricing; product quality; profitability; supply chain, distribution channel

40.

Content Exclusivity on Advertising Revenue-Sharing Platforms

Posted: 14 Nov 2023 Last Revised: 17 Nov 2023
Yuansheng Wei, Hang Wei, Lin Tian and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Shanghai University of Finance and Economics - College of Business, Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School

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exclusive contract, multihoming, platform competition, ad revenue sharing

41.

Strategic Product-fit Revelation in the Presence of Network Effect

Posted: 19 May 2023
Xiaomeng Guo, Baojun Jiang, Baoshan Liu and Yulan Wang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies, Washington University in Saint Louis - John M. Olin Business School, China University of Geosciences (CUG) and Hong Kong Polytechnic University

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fit uncertainty, network effect, product-fit revelation, pricing

42.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation