Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Associate Professor of Marketing

One Brookings Drive

Campus Box 1156

St. Louis, MO 63130-4899

United States

http://apps.olin.wustl.edu/faculty/Jiang/

SCHOLARLY PAPERS

32

DOWNLOADS
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Top 4,616

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9,524

SSRN CITATIONS
Rank 12,111

SSRN RANKINGS

Top 12,111

in Total Papers Citations

44

CROSSREF CITATIONS

44

Scholarly Papers (32)

1.

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Management Science, 2016, Forthcoming
Number of pages: 64 Posted: 09 Feb 2015 Last Revised: 05 Oct 2017
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 1,749 (10,088)
Citation 19

Abstract:

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collaborative consumption; product sharing; sharing economy; consumer-to-consumer; peer-to-peer; moral hazard; pricing; quality; platform; analytic models

2.

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Jiang B, Yang B (2017) "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, Forthcoming
Number of pages: 50 Posted: 18 Oct 2015 Last Revised: 14 Mar 2018
Baojun Jiang and Bicheng Yang
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 830 (31,132)
Citation 7

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Asymmetric information, signaling, moral hazard, social learning, experience goods, quality, pricing

3.

An Economic Analysis of Online Product Reviews and Ratings

Number of pages: 34 Posted: 22 Oct 2007 Last Revised: 16 Feb 2016
Baojun Jiang and Pei-Yu Chen
Washington University in Saint Louis - John M. Olin Business School and Arizona State University (ASU) - Department of Information Systems
Downloads 735 (36,741)
Citation 4

Abstract:

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consumer reviews, online rating, online word-of-mouth

4.

Signaling Through Price and Quality to Consumers with Fairness Concerns

Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming)
Number of pages: 67 Posted: 08 Feb 2015 Last Revised: 16 Sep 2016
Xiaomeng Guo and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 566 (52,006)
Citation 7

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behavioral economics, fairness, inequity aversion, asymmetric information, signaling, quality, pricing, search goods, marketing

5.

Software Licensing: Pay-Per-Use versus Perpetual

Number of pages: 34 Posted: 01 Feb 2008 Last Revised: 21 Apr 2015
Baojun Jiang, Pei-Yu Chen and Tridas Mukhopadhyay
Washington University in Saint Louis - John M. Olin Business School, Arizona State University (ASU) - Department of Information Systems and Carnegie Mellon University - David A. Tepper School of Business
Downloads 545 (54,404)
Citation 11

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software pricing, piracy, network effect, licensing innovation, pay-per-use, usage based pricing, software licensing, perpetual licensing

6.

Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

Production and Operations Management, 2017, Forthcoming
Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 14 Sep 2017
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 538 (55,350)
Citation 2

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Collaborative Consumption, Sharing Economy, Product Sharing, Peer-To-Peer, Channel, Capacity, Pricing

7.

The Bright Side of Cost Transparency: Facilitating Product Innovation

Number of pages: 46 Posted: 16 Feb 2016 Last Revised: 06 Feb 2020
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 410 (77,288)
Citation 4

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signaling, dynamic pricing, price discrimination, strategic consumer, cost transparency, consumer search, consumer surplus, market structure

8.

Peer-to-Peer Markets with Bilateral Ratings

MIT Sloan Research Paper No. 5236-17
Number of pages: 47 Posted: 13 Sep 2017 Last Revised: 25 Sep 2017
T. Tony Ke, Baojun Jiang and Monic Sun
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in Saint Louis - John M. Olin Business School and Questrom School of Business, Boston University
Downloads 397 (80,203)
Citation 1

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Platform, Peer-to-Peer, Competitive Search, Matching, Reviews, Information Disclosure, Segmentation

9.

Firm Strategies in the 'Mid Tail' of Platform-Based Retailing

Number of pages: 50 Posted: 01 Jul 2010 Last Revised: 30 Apr 2011
Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 359 (90,122)
Citation 14

Abstract:

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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium

10.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Nazarbayev University Graduate School of Business, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 346 (94,303)
Citation 1

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

11.

The bright side of having an enemy

Journal of Marketing Research, Forthcoming
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 21 Dec 2018
Mushegh Harutyunyan and Baojun Jiang
Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 344 (94,625)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

12.

Manufacturer's Entry in the Product-Sharing Market

Manufacturing & Service Operations Management, forthcoming
Number of pages: 77 Posted: 31 Aug 2018 Last Revised: 01 Jun 2020
Lin Tian, Baojun Jiang and Yifan Xu
Fudan University, School of Management, Washington University in Saint Louis - John M. Olin Business School and Fudan University
Downloads 281 (117,999)
Citation 1

Abstract:

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collaborative consumption, sharing economy, product sharing, rental, peer-to-peer, analytical model

13.

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Marketing Science, 2016, Forthcoming
Number of pages: 60 Posted: 08 Feb 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management, Fudan University and Washington University in St. Louis - John M. Olin Business School
Downloads 243 (136,981)
Citation 4

Abstract:

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information sharing, signaling, forecast accuracy, risk aversion, distribution channel, demand uncertainty

14.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 May 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 230 (144,569)
Citation 1

Abstract:

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

15.

Dynamic Pricing and Price Commitment of New Experience Goods

Number of pages: 64 Posted: 27 Feb 2015 Last Revised: 13 Feb 2020
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 221 (150,273)
Citation 2

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dynamic signaling, price commitment, price protection, experience goods, pricing, learning, price-match guarantee

16.

Dynamic Pricing of Experience Goods in Markets with Demand Uncertainty

Number of pages: 38 Posted: 20 Sep 2016 Last Revised: 01 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 194 (169,697)
Citation 4

Abstract:

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dynamic signaling, experience goods, demand uncertainty, pricing, learning

17.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 182 (179,749)

Abstract:

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

18.

Consumer Search and Filtering on Online Retail Platforms

Journal of Marketing Research, Forthcoming
Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 30 May 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 181 (180,665)

Abstract:

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

19.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bo Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 165 (195,708)
Citation 1

Abstract:

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

20.

Pricing and Persuasive Advertising in a Differentiated Market

Number of pages: 17 Posted: 11 Apr 2015
Baojun Jiang and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 150 (212,110)

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competitive strategy, persuasive advertising, pricing, product differentiation, competition, marketing

21.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 149 (213,268)
Citation 4

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

22.

Managerial Optimism in a Competitive Market

Production and Operations Management, 2018
Number of pages: 60 Posted: 03 Oct 2018
Baojun Jiang and Chang Liu
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis
Downloads 139 (225,519)

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Optimism, Behavioral Economics, Pricing, Quality, Pessimism, Managerial Bias, Competitive Strategy

23.

Competition of Content Acquisition and Distribution Under Consumer Multi-Purchase

Journal of Marketing Research (Forthcoming)
Number of pages: 124 Posted: 03 Aug 2019
Baojun Jiang, Lin Tian and Bo Zhou
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and University of Maryland, Smith School of Business
Downloads 136 (229,379)
Citation 1

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multi-product purchase, multi-homing, content creation, pricing, differentiation, media content, platforms

24.

Comment on 'Strategic Information Management Under Leakage in a Supply Chain'

Management Science, 2016, Forthcoming
Number of pages: 10 Posted: 09 Sep 2016 Last Revised: 15 Sep 2016
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 85 (318,170)
Citation 1

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signaling, demand uncertainty, intuitive criterion, supply chain and logistics, lexicographical maximum sequential equilibrium

25.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Number of pages: 35 Posted: 02 Aug 2019
Wen Diao, Mushegh Harutyunyan and Baojun Jiang
Fudan University - School of Management, Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 82 (329,940)

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fairness, behavioral economics, dynamic pricing, channel, double marginalization

26.

Signaling Through Pricing by Service Providers with Social Preferences

Signaling Through Pricing by Service Providers with Social Preferences Baojun Jiang, Jian Ni, and Kannan Srinivasan, Marketing Science 2014, 33:5 , 641-654
Number of pages: 38 Posted: 17 Apr 2016
Baojun Jiang, Jian Ni and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Johns Hopkins University - Carey Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 75 (342,586)
Citation 2

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social preference, signaling, credence goods, pricing, behavioral economics, asymmetric information

27.

Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 23 Apr 2019
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 64 (373,019)

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insurance market, adverse selection, moral hazard, segmentation, competitive strategy

28.

Effects of Quick Response and Market Uncertainty on Product Quality and Firm Profitability

Number of pages: 66 Posted: 10 Jan 2019 Last Revised: 29 Jun 2020
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 55 (401,855)
Citation 2

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marketing-operations interface, pricing, quick response, product quality, pull contract, demand uncertainty, channel, supply chain, outsourcing

29.

Effects of Micro-Transactions on Firm's Pricing and Product Strategies

Number of pages: 51 Posted: 20 Sep 2019
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 37 (471,214)

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pricing, micro-transaction, quality, product line, upgrade, micro-payment

30.

Block Ownership in Vertical Relationships in the Presence of Downstream Competition

Number of pages: 26 Posted: 30 Jan 2020
Fang Fang, Baojun Jiang and Jiong Sun
California State University, Los Angeles, Washington University in Saint Louis - John M. Olin Business School and Purdue University - Department of Consumer Sciences and Retailing
Downloads 36 (480,185)

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partial vertical ownership; distribution channel; competition; game theory

31.

Inventory Sharing Under Service Quality Competition

Posted: 22 Jan 2020
Xiaomeng Guo and Baojun Jiang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies and Washington University in Saint Louis - John M. Olin Business School

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sharing, inventory, services, competitive strategy, marketing-operations interface

32.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation