Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Associate Professor of Marketing

One Brookings Drive

Campus Box 1156

St. Louis, MO 63130-4899

United States

http://apps.olin.wustl.edu/faculty/Jiang/

SCHOLARLY PAPERS

34

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13,190

SSRN CITATIONS
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SSRN RANKINGS

Top 9,694

in Total Papers Citations

84

CROSSREF CITATIONS

45

Scholarly Papers (34)

1.

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Management Science, 2016, Forthcoming
Number of pages: 64 Posted: 09 Feb 2015 Last Revised: 05 Oct 2017
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 1,931 (11,981)
Citation 27

Abstract:

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collaborative consumption; product sharing; sharing economy; consumer-to-consumer; peer-to-peer; moral hazard; pricing; quality; platform; analytic models

2.

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Jiang B, Yang B (2017) "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, Forthcoming
Number of pages: 50 Posted: 18 Oct 2015 Last Revised: 14 Mar 2018
Baojun Jiang and Bicheng Yang
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 979 (33,202)
Citation 11

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Asymmetric information, signaling, moral hazard, social learning, experience goods, quality, pricing

3.

An Economic Analysis of Online Product Reviews and Ratings

Number of pages: 34 Posted: 22 Oct 2007 Last Revised: 16 Feb 2016
Baojun Jiang and Pei-Yu Chen
Washington University in Saint Louis - John M. Olin Business School and Arizona State University (ASU) - Department of Information Systems
Downloads 817 (42,718)
Citation 4

Abstract:

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consumer reviews, online rating, online word-of-mouth

4.

Signaling Through Price and Quality to Consumers with Fairness Concerns

Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming)
Number of pages: 67 Posted: 08 Feb 2015 Last Revised: 16 Sep 2016
Xiaomeng Guo and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 670 (55,557)
Citation 14

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behavioral economics, fairness, inequity aversion, asymmetric information, signaling, quality, pricing, search goods, marketing

5.

Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

Production and Operations Management, 2017, Forthcoming
Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 14 Sep 2017
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 626 (60,609)
Citation 2

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Collaborative Consumption, Sharing Economy, Product Sharing, Peer-To-Peer, Channel, Capacity, Pricing

6.

Software Licensing: Pay-Per-Use versus Perpetual

Number of pages: 34 Posted: 01 Feb 2008 Last Revised: 21 Apr 2015
Baojun Jiang, Pei-Yu Chen and Tridas Mukhopadhyay
Washington University in Saint Louis - John M. Olin Business School, Arizona State University (ASU) - Department of Information Systems and Carnegie Mellon University - David A. Tepper School of Business
Downloads 624 (60,848)
Citation 13

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software pricing, piracy, network effect, licensing innovation, pay-per-use, usage based pricing, software licensing, perpetual licensing

7.

Manufacturer's Entry in the Product-Sharing Market

Manufacturing & Service Operations Management, forthcoming
Number of pages: 77 Posted: 31 Aug 2018 Last Revised: 01 Jun 2020
Lin Tian, Baojun Jiang and Yifan Xu
Fudan University, School of Management, Washington University in Saint Louis - John M. Olin Business School and Fudan University
Downloads 615 (61,995)
Citation 4

Abstract:

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collaborative consumption, sharing economy, product sharing, rental, peer-to-peer, analytical model

8.

Effects of Cost-Information Transparency on Intertemporal Price Discrimination

Production and Operations Management, Forthcoming
Number of pages: 47 Posted: 16 Feb 2016 Last Revised: 24 Aug 2020
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 553 (70,912)
Citation 6

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dynamic pricing, intertemporal price discrimination, strategic consumer, cost transparency, pricing strategy, innovation

9.

Peer-to-Peer Markets with Bilateral Ratings

NET Institute Working Paper No. 17-01
Number of pages: 51 Posted: 13 Sep 2017 Last Revised: 29 Apr 2022
T. Tony Ke, Monic Sun and Baojun Jiang
The Chinese University of Hong Kong (CUHK), Questrom School of Business, Boston University and Washington University in Saint Louis - John M. Olin Business School
Downloads 508 (78,756)
Citation 1

Abstract:

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platform design, information disclosure, customer reviews, decentralized matching, price competition

10.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Marketing Science, Forthcoming
Number of pages: 118 Posted: 02 Aug 2019 Last Revised: 26 Apr 2022
Wen Diao, Mushegh Harutyunyan and Baojun Jiang
Fudan University - School of Management, Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 474 (85,600)
Citation 1

Abstract:

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fairness, behavioral economics, dynamic pricing, channel, double marginalization

11.

Dynamic Pricing and Price Commitment of New Experience Goods

Chen, Yu-Hung and Baojun Jiang (2021) Dynamic Pricing and Price Commitment of New Experience Goods. Production and Operations Management (forthcoming).
Number of pages: 43 Posted: 27 Feb 2015 Last Revised: 03 Feb 2021
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 423 (98,100)
Citation 2

Abstract:

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signaling, dynamic pricing, price commitment, experience goods

12.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Imperial College Business School, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 421 (98,339)
Citation 2

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

13.

Firm Strategies in the 'Mid Tail' of Platform-Based Retailing

Number of pages: 50 Posted: 01 Jul 2010 Last Revised: 30 Apr 2011
Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Columbia University - Columbia Business School, Marketing and Carnegie Mellon University - David A. Tepper School of Business
Downloads 415 (99,982)
Citation 28

Abstract:

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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium

14.

The bright side of having an enemy

Journal of Marketing Research, Forthcoming
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 21 Dec 2018
Mushegh Harutyunyan and Baojun Jiang
Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 404 (103,123)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

15.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 May 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 362 (116,864)
Citation 3

Abstract:

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

16.

Consumer Search and Filtering on Online Retail Platforms

Journal of Marketing Research, Forthcoming
Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 30 May 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 326 (130,959)

Abstract:

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

17.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bobby Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 311 (137,515)
Citation 4

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

18.

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Marketing Science, 2016, Forthcoming
Number of pages: 60 Posted: 08 Feb 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management, Fudan University and Washington University in St. Louis - John M. Olin Business School
Downloads 295 (145,304)
Citation 4

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information sharing, signaling, forecast accuracy, risk aversion, distribution channel, demand uncertainty

19.

Dynamic Pricing of Experience Goods in Markets with Demand Uncertainty

Number of pages: 38 Posted: 20 Sep 2016 Last Revised: 01 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 277 (154,948)
Citation 5

Abstract:

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dynamic signaling, experience goods, demand uncertainty, pricing, learning

20.

Competition of Content Acquisition and Distribution Under Consumer Multi-Purchase

Journal of Marketing Research (Forthcoming)
Number of pages: 124 Posted: 03 Aug 2019
Baojun Jiang, Lin Tian and Bobby Zhou
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and University of Maryland, Smith School of Business
Downloads 261 (164,593)
Citation 1

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multi-product purchase, multi-homing, content creation, pricing, differentiation, media content, platforms

21.

Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market

Number of pages: 95 Posted: 10 Jan 2019 Last Revised: 06 May 2022
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 255 (168,458)
Citation 1

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marketing-operations interface, COVID-19, pricing, reactive capacity, quick response, product quality, pull contract, demand uncertainty, channel, supply chain, outsourcing

22.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 203 (209,042)

Abstract:

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

23.

Managerial Optimism in a Competitive Market

Production and Operations Management, 2018
Number of pages: 60 Posted: 03 Oct 2018
Baojun Jiang and Chang Liu
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis
Downloads 181 (231,327)

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Optimism, Behavioral Economics, Pricing, Quality, Pessimism, Managerial Bias, Competitive Strategy

24.

Effects of On-Demand Product Adjustments on Firm’s Pricing and Product Strategies

Production and Operations Management
Number of pages: 37 Posted: 20 Sep 2019 Last Revised: 15 Nov 2021
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 180 (232,361)

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pricing, micro-transaction, quality, product line, upgrade, micro-payment, valuation uncertainty

25.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 176 (236,871)
Citation 7

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

26.

Pricing and Persuasive Advertising in a Differentiated Market

Number of pages: 17 Posted: 11 Apr 2015
Baojun Jiang and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 164 (251,400)

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competitive strategy, persuasive advertising, pricing, product differentiation, competition, marketing

27.

Partial Vertical Ownership in the Presence of Downstream Competition

Number of pages: 58 Posted: 30 Jan 2020 Last Revised: 03 May 2022
Fang Fang, Baojun Jiang and Jiong Sun
California State University, Los Angeles, Washington University in Saint Louis - John M. Olin Business School and Purdue University - Department of Consumer Sciences and Retailing
Downloads 151 (269,002)
Citation 1

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partial vertical ownership; supply chain; distribution channel; competition; game theory

28.

A one-sentence tweet or a one-hour video? Influencing the Influencer’s Recommendations with Discounts

Number of pages: 35 Posted: 14 Sep 2021
Baojun Jiang, Ozge Turut and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Rutgers Business School - Rutgers University and University of Florida - Warrington College of Business Administration
Downloads 148 (273,450)

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influencer, recommendation, social preferences, reputation, channel, pricing, word of mouth, social media

29.

Comment on 'Strategic Information Management Under Leakage in a Supply Chain'

Management Science, 2016, Forthcoming
Number of pages: 10 Posted: 09 Sep 2016 Last Revised: 15 Sep 2016
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 111 (338,702)
Citation 1

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signaling, demand uncertainty, intuitive criterion, supply chain and logistics, lexicographical maximum sequential equilibrium

30.

Signaling Through Pricing by Service Providers with Social Preferences

Signaling Through Pricing by Service Providers with Social Preferences Baojun Jiang, Jian Ni, and Kannan Srinivasan, Marketing Science 2014, 33:5 , 641-654
Number of pages: 38 Posted: 17 Apr 2016
Baojun Jiang, Jian Ni and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Johns Hopkins University - Carey Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 102 (358,384)
Citation 3

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social preference, signaling, credence goods, pricing, behavioral economics, asymmetric information

31.

Competition between P2P Ridesharing Platforms and Traditional Taxis

Number of pages: 60 Posted: 29 Mar 2022 Last Revised: 17 Aug 2022
Wen Diao, Baojun Jiang and Lin Tian
Fudan University - School of Management, Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 93 (380,104)

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ridesharing, ride-hailing, taxi, platform, gig economy, peer-to-peer, sharing economy, pricing, price discrimination

32.

Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 23 Apr 2019
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 92 (382,624)

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insurance market, adverse selection, moral hazard, segmentation, competitive strategy

33.

Inventory Sharing Under Service Quality Competition

Number of pages: 32 Posted: 22 Jan 2020 Last Revised: 25 Feb 2022
Xiaomeng Guo and Baojun Jiang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies and Washington University in Saint Louis - John M. Olin Business School
Downloads 42 (563,299)

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B2B sharing, inventory, service quality, competition, OM-marketing interface

34.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation