Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Professor of Marketing

One Brookings Drive

Campus Box 1156

St. Louis, MO 63130-4899

United States

http://apps.olin.wustl.edu/faculty/Jiang/

  • Washington University in Saint Louis - John M. Olin Business School

SCHOLARLY PAPERS

43

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258

Scholarly Papers (43)

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1.

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Management Science, 2016, Forthcoming
Number of pages: 64 Posted: 09 Feb 2015 Last Revised: 05 Oct 2017
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 2,105 (15,925)
Citation 49

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collaborative consumption; product sharing; sharing economy; consumer-to-consumer; peer-to-peer; moral hazard; pricing; quality; platform; analytic models

2.

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Jiang B, Yang B (2017) "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, Forthcoming
Number of pages: 50 Posted: 18 Oct 2015 Last Revised: 14 Mar 2018
Baojun Jiang and Bicheng Yang
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 1,160 (39,258)
Citation 11

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Asymmetric information, signaling, moral hazard, social learning, experience goods, quality, pricing

3.

An Economic Analysis of Online Product Reviews and Ratings

Number of pages: 34 Posted: 22 Oct 2007 Last Revised: 16 Feb 2016
Baojun Jiang and Pei-Yu Chen
Washington University in Saint Louis - John M. Olin Business School and Arizona State University (ASU) - Department of Information Systems
Downloads 918 (54,657)
Citation 4

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consumer reviews, online rating, online word-of-mouth

4.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Marketing Science, Forthcoming
Number of pages: 118 Posted: 02 Aug 2019 Last Revised: 26 Apr 2022
Wen Diao, Mushegh Harutyunyan and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 854 (60,346)
Citation 1

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fairness, behavioral economics, dynamic pricing, channel, double marginalization

5.

Signaling Through Price and Quality to Consumers with Fairness Concerns

Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming)
Number of pages: 67 Posted: 08 Feb 2015 Last Revised: 16 Sep 2016
Xiaomeng Guo and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 813 (64,518)
Citation 24

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behavioral economics, fairness, inequity aversion, asymmetric information, signaling, quality, pricing, search goods, marketing

6.

Software Licensing: Pay-Per-Use versus Perpetual

Number of pages: 34 Posted: 01 Feb 2008 Last Revised: 21 Apr 2015
Baojun Jiang, Pei-Yu Chen and Tridas Mukhopadhyay
Washington University in Saint Louis - John M. Olin Business School, Arizona State University (ASU) - Department of Information Systems and Carnegie Mellon University - David A. Tepper School of Business
Downloads 800 (65,929)
Citation 15

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software pricing, piracy, network effect, licensing innovation, pay-per-use, usage based pricing, software licensing, perpetual licensing

7.

Manufacturer's Entry in the Product-Sharing Market

Manufacturing & Service Operations Management, forthcoming
Number of pages: 77 Posted: 31 Aug 2018 Last Revised: 01 Jun 2020
Lin Tian, Baojun Jiang and Yifan Xu
Fudan University, School of Management, Washington University in Saint Louis - John M. Olin Business School and Fudan University
Downloads 783 (67,865)
Citation 4

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collaborative consumption, sharing economy, product sharing, rental, peer-to-peer, analytical model

8.

Peer-to-Peer Markets with Bilateral Ratings

NET Institute Working Paper No. 17-01
Number of pages: 44 Posted: 13 Sep 2017 Last Revised: 18 Jan 2024
T. Tony Ke, Monic Sun and Baojun Jiang
The Chinese University of Hong Kong (CUHK), Questrom School of Business, Boston University and Washington University in Saint Louis - John M. Olin Business School
Downloads 750 (71,842)
Citation 1

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platform design, information disclosure, customer reviews, decentralized matching, price competition

9.

Effects of Cost-Information Transparency on Intertemporal Price Discrimination

Jiang, Baojun, K. Sudhir, and Tianxin Zou. "Effects of cost‐information transparency on intertemporal price discrimination." Production and Operations Management 30.2 (2021): 390-401.
Number of pages: 28 Posted: 16 Feb 2016 Last Revised: 16 May 2024
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 739 (73,262)
Citation 6

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dynamic pricing, intertemporal price discrimination, strategic consumer, cost transparency, pricing strategy, innovation

10.

Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

Production and Operations Management, 2017, Forthcoming
Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 14 Sep 2017
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 709 (77,236)
Citation 7

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Collaborative Consumption, Sharing Economy, Product Sharing, Peer-To-Peer, Channel, Capacity, Pricing

11.

Advertising Format and Content Provision on Revenue-Sharing Content Platforms

Number of pages: 73 Posted: 16 Feb 2023
Yuansheng Wei, Lin Tian and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 552 (106,119)

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platform, ad revenue sharing, ad format, content quality, ad intensity, competition

12.

Dynamic Pricing and Price Commitment of New Experience Goods

Chen, Yu-Hung and Baojun Jiang (2021) Dynamic Pricing and Price Commitment of New Experience Goods. Production and Operations Management (forthcoming).
Number of pages: 43 Posted: 27 Feb 2015 Last Revised: 03 Feb 2021
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 541 (108,790)
Citation 2

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signaling, dynamic pricing, price commitment, experience goods

13.

Firm Strategies in the 'Mid Tail' of Platform-Based Retailing

Number of pages: 50 Posted: 01 Jul 2010 Last Revised: 30 Apr 2011
Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Columbia University - Columbia Business School, Marketing and Carnegie Mellon University - David A. Tepper School of Business
Downloads 513 (116,220)
Citation 71

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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium

14.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Mushegh Harutyunyan, Baojun Jiang and Chakravarthi Narasimhan
Imperial College London - Imperial College Business School, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 499 (120,124)
Citation 2

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

15.

Integration of Primary and Resale Platforms

Zou, Tianxin and Baojun Jiang. "Integration of Primary and Resale Platforms." Journal of Marketing Research, Forthcoming
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 18 May 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 489 (123,395)
Citation 3

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

16.

The bright side of having an enemy

Journal of Marketing Research, 2019, 56(4):679-690.
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 06 Oct 2022
Mushegh Harutyunyan and Baojun Jiang
Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 479 (126,204)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

17.

Influencing the Influencer’s Recommendations using Commissions and Price Discounts

Number of pages: 38 Posted: 14 Sep 2021 Last Revised: 24 Aug 2023
Tianxin Zou, Baojun Jiang and Ozge Turut
University of Florida - Warrington College of Business Administration, Washington University in Saint Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 467 (130,064)
Citation 5

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influencer, recommendation, social preferences, reputation, channel, pricing, word of mouth, social media

18.

Effects of Reactive Capacity on Product Quality and Firm Profitability in an Uncertain Market

Number of pages: 95 Posted: 10 Jan 2019 Last Revised: 06 May 2022
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 459 (132,814)
Citation 3

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marketing-operations interface, COVID-19, pricing, reactive capacity, quick response, product quality, pull contract, demand uncertainty, channel, supply chain, outsourcing

19.

Consumer Search and Filtering on Online Retail Platforms

Journal of Marketing Research, Forthcoming
Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 30 May 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 455 (134,583)
Citation 17

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

20.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Zou, Tianxin, Bo Zhou, and Baojun Jiang. "Product-Line Design in the Presence of Consumers' Anticipated Regret." Management Science, Forthcoming
Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 18 Mar 2020
Tianxin Zou, Bobby Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 429 (143,862)
Citation 4

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

21.

Competition between P2P Ridesharing Platforms and Traditional Taxis

Production and Operations Management (forthcoming).
Number of pages: 75 Posted: 29 Mar 2022 Last Revised: 21 Nov 2023
Wen Diao, Baojun Jiang and Lin Tian
Shanghai University of Finance and Economics - College of Business, Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 414 (149,936)

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ridesharing, ride-hailing, taxi, platform, gig economy, peer-to-peer, sharing economy, pricing, price discrimination

22.

Competition of Content Acquisition and Distribution Under Consumer Multi-Purchase

Journal of Marketing Research (Forthcoming)
Number of pages: 124 Posted: 03 Aug 2019
Baojun Jiang, Lin Tian and Bobby Zhou
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and University of Maryland, Smith School of Business
Downloads 401 (155,456)
Citation 1

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multi-product purchase, multi-homing, content creation, pricing, differentiation, media content, platforms

23.

Impact of Unreliable Supplier on a Supply Chain with Demand-Generating Marketing

Forthcoming in Production and Operations Management
Number of pages: 32 Posted: 25 May 2023 Last Revised: 09 Nov 2024
Baojun Jiang, Jiahua Zhang and Yifan Xu
Washington University in Saint Louis - John M. Olin Business School, Dongbei University of Finance & Economics and Fudan University
Downloads 396 (157,690)

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sourcing, reliability, disruption, pricing, supply chain

24.

Dynamic Pricing of Experience Goods in Markets with Demand Uncertainty

Number of pages: 38 Posted: 20 Sep 2016 Last Revised: 01 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 389 (160,840)
Citation 5

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dynamic signaling, experience goods, demand uncertainty, pricing, learning

25.

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Marketing Science, 2016, Forthcoming
Number of pages: 60 Posted: 08 Feb 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management, Fudan University and Washington University in St. Louis - John M. Olin Business School
Downloads 358 (176,312)
Citation 4

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information sharing, signaling, forecast accuracy, risk aversion, distribution channel, demand uncertainty

26.

Partial Vertical Ownership in the Presence of Downstream Competition

Production and Operations Management, Forthcoming
Number of pages: 52 Posted: 30 Jan 2020 Last Revised: 16 Dec 2022
Fang Fang, Baojun Jiang and Jiong Sun
California State University, Los Angeles, Washington University in Saint Louis - John M. Olin Business School and Purdue University - Department of Consumer Sciences and Retailing
Downloads 325 (195,784)
Citation 2

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partial vertical ownership; supply chain; distribution channel; competition; game theory

27.

Effects of On-Demand Product Adjustments on Firm’s Pricing and Product Strategies

Production and Operations Management
Number of pages: 37 Posted: 20 Sep 2019 Last Revised: 15 Nov 2021
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 325 (195,784)
Citation 2

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pricing, micro-transaction, quality, product line, upgrade, micro-payment, valuation uncertainty

28.

Inventory Sharing Under Service Quality Competition

Number of pages: 52 Posted: 22 Jan 2020 Last Revised: 08 Jul 2023
Xiaomeng Guo and Baojun Jiang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies and Washington University in Saint Louis - John M. Olin Business School
Downloads 286 (224,253)
Citation 2

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B2B sharing, inventory, service quality, competition, OM-marketing interface

29.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 249 (258,088)
Citation 7

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

30.

Managerial Optimism in a Competitive Market

Production and Operations Management, 2018
Number of pages: 60 Posted: 03 Oct 2018
Baojun Jiang and Chang Liu
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis
Downloads 244 (263,362)
Citation 2

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Optimism, Behavioral Economics, Pricing, Quality, Pessimism, Managerial Bias, Competitive Strategy

31.

Effects of Consumers' Context-Dependent Preferences on Product Bundling

Number of pages: 65 Posted: 21 Sep 2022 Last Revised: 16 Nov 2022
Qianbo Yin, Baojun Jiang and Sean Zhou
Shanghai University of Finance and Economics - College of Business, Washington University in Saint Louis - John M. Olin Business School and The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics
Downloads 225 (284,900)

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context dependence, bundling, competition

32.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Imperial College London - Imperial College Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 225 (284,900)

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

33.

Supplier’s Entry in Repair Service Market

Number of pages: 137 Posted: 29 Sep 2023 Last Revised: 05 Nov 2024
Ting Zhang, Baojun Jiang and Xiaojun Fan
University of Bristol, Washington University in Saint Louis - John M. Olin Business School and Shanghai University
Downloads 206 (309,845)

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Services, channel, supply chain, pricing, marketing

34.

Search vs. Site Retargeting: A Look through the Purchase Funnel

Number of pages: 39 Posted: 11 Dec 2022 Last Revised: 17 Mar 2023
Baojun Jiang, Chakravarthi Narasimhan and Ozge Turut
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Rutgers Business School - Rutgers University
Downloads 205 (311,260)

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retargeting, competition, pricing

35.

Pricing and Persuasive Advertising in a Differentiated Market

Number of pages: 17 Posted: 11 Apr 2015
Baojun Jiang and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 205 (311,260)

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competitive strategy, persuasive advertising, pricing, product differentiation, competition, marketing

36.

Signaling Through Pricing by Service Providers with Social Preferences

Signaling Through Pricing by Service Providers with Social Preferences Baojun Jiang, Jian Ni, and Kannan Srinivasan, Marketing Science 2014, 33:5 , 641-654
Number of pages: 38 Posted: 17 Apr 2016
Baojun Jiang, Jian Ni and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Virginia Tech - Pamplin College of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 197 (322,940)
Citation 3

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social preference, signaling, credence goods, pricing, behavioral economics, asymmetric information

37.

Comment on 'Strategic Information Management Under Leakage in a Supply Chain'

Management Science, 2016, Forthcoming
Number of pages: 10 Posted: 09 Sep 2016 Last Revised: 15 Sep 2016
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 174 (361,290)
Citation 1

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signaling, demand uncertainty, intuitive criterion, supply chain and logistics, lexicographical maximum sequential equilibrium

38.

Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 23 Apr 2019
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 142 (428,511)

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insurance market, adverse selection, moral hazard, segmentation, competitive strategy

39.

Responsive Pricing and Product Quality of Fashion Goods

Number of pages: 32 Posted: 20 Dec 2023 Last Revised: 31 Jan 2024
Baojun Jiang, Yannan Jin, Chongguang Liu and Hang Wei
Washington University in Saint Louis - John M. Olin Business School, Shanghai University of Finance and Economics, affiliation not provided to SSRN and Shanghai University of Finance and Economics - College of Business
Downloads 121 (486,183)

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responsive pricing, product quality, profitability, decentralized channel

40.

To Be Monitored or Not? The Role of Supplier Monitoring in Vertical Collaboration

Number of pages: 52 Posted: 03 Mar 2025
Han Zhu, Da Wang and Baojun Jiang
School of Management Science and Engineering, Dongbei University of Finance and Economics, Dongbei University of Finance and Economics and Washington University in Saint Louis - John M. Olin Business School
Downloads 27 (1,024,919)

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supplier monitoring, vertical collaboration, value co-creation, contract form

41.

Content Exclusivity on Advertising Revenue-Sharing Platforms

Posted: 14 Nov 2023 Last Revised: 17 Nov 2023
Yuansheng Wei, Hang Wei, Lin Tian and Baojun Jiang
Shanghai University of Finance and Economics - College of Business, Shanghai University of Finance and Economics - College of Business, Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School

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exclusive contract, multihoming, platform competition, ad revenue sharing

42.

Strategic Product-fit Revelation in the Presence of Network Effect

Posted: 19 May 2023
Xiaomeng Guo, Baojun Jiang, Baoshan Liu and Yulan Wang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies, Washington University in Saint Louis - John M. Olin Business School, China University of Geosciences (CUG) and Hong Kong Polytechnic University

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fit uncertainty, network effect, product-fit revelation, pricing

43.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation