Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Associate Professor of Marketing

One Brookings Drive

Campus Box 1156

St. Louis, MO 63130-4899

United States

http://apps.olin.wustl.edu/faculty/Jiang/

SCHOLARLY PAPERS

25

DOWNLOADS
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7,823

CITATIONS
Rank 26,978

SSRN RANKINGS

Top 26,978

in Total Papers Citations

9

Scholarly Papers (25)

1.

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Management Science, 2016, Forthcoming
Number of pages: 64 Posted: 09 Feb 2015 Last Revised: 05 Oct 2017
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 1,607 (10,135)

Abstract:

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collaborative consumption; product sharing; sharing economy; consumer-to-consumer; peer-to-peer; moral hazard; pricing; quality; platform; analytic models

2.

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Jiang B, Yang B (2017) "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, Forthcoming
Number of pages: 50 Posted: 18 Oct 2015 Last Revised: 14 Mar 2018
Baojun Jiang and Bicheng Yang
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 738 (32,533)

Abstract:

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Asymmetric information, signaling, moral hazard, social learning, experience goods, quality, pricing

3.

An Economic Analysis of Online Product Reviews and Ratings

Number of pages: 34 Posted: 22 Oct 2007 Last Revised: 16 Feb 2016
Baojun Jiang and Pei-Yu Chen
Washington University in Saint Louis - John M. Olin Business School and Arizona State University (ASU) - Department of Information Systems
Downloads 693 (35,449)
Citation 3

Abstract:

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consumer reviews, online rating, online word-of-mouth

4.

Signaling Through Price and Quality to Consumers with Fairness Concerns

Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming)
Number of pages: 67 Posted: 08 Feb 2015 Last Revised: 16 Sep 2016
Xiaomeng Guo and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 522 (51,513)

Abstract:

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behavioral economics, fairness, inequity aversion, asymmetric information, signaling, quality, pricing, search goods, marketing

5.

Software Licensing: Pay-Per-Use versus Perpetual

Number of pages: 34 Posted: 01 Feb 2008 Last Revised: 21 Apr 2015
Baojun Jiang, Pei-Yu Chen and Tridas Mukhopadhyay
Washington University in Saint Louis - John M. Olin Business School, Arizona State University (ASU) - Department of Information Systems and Carnegie Mellon University - David A. Tepper School of Business
Downloads 499 (54,405)
Citation 3

Abstract:

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software pricing, piracy, network effect, licensing innovation, pay-per-use, usage based pricing, software licensing, perpetual licensing

6.

Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

Production and Operations Management, 2017, Forthcoming
Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 14 Sep 2017
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 477 (57,640)

Abstract:

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Collaborative Consumption, Sharing Economy, Product Sharing, Peer-To-Peer, Channel, Capacity, Pricing

7.

Effects of Cost-Information Transparency on Intertemporal Pricing and Innovation

Number of pages: 44 Posted: 16 Feb 2016 Last Revised: 06 Feb 2017
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and Washington University in St. Louis - John M. Olin Business School
Downloads 350 (83,322)

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signaling, dynamic pricing, price discrimination, strategic consumer, cost transparency, consumer search, consumer surplus, market structure

8.

Firm Strategies in the 'Mid Tail' of Platform-Based Retailing

Number of pages: 50 Posted: 01 Jul 2010 Last Revised: 30 Apr 2011
Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 343 (85,333)
Citation 2

Abstract:

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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium

9.

Peer-to-Peer Markets with Bilateral Ratings

MIT Sloan Research Paper No. 5236-17, NET Institute Working Paper No. 17-01
Number of pages: 47 Posted: 13 Sep 2017 Last Revised: 25 Sep 2017
T. Tony Ke, Baojun Jiang and Monic Sun
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in Saint Louis - John M. Olin Business School and Questrom School of Business, Boston University
Downloads 327 (90,024)

Abstract:

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Platform, Peer-to-Peer, Competitive Search, Matching, Reviews, Information Disclosure, Segmentation

10.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Nazarbayev University Graduate School of Business, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 314 (94,120)

Abstract:

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

11.

The bright side of having an enemy

Journal of Marketing Research, Forthcoming
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 21 Dec 2018
Mushegh Harutyunyan and Baojun Jiang
Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 295 (100,727)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

12.

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Marketing Science, 2016, Forthcoming
Number of pages: 60 Posted: 08 Feb 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management, Fudan University and Washington University in St. Louis - John M. Olin Business School
Downloads 230 (130,451)

Abstract:

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information sharing, signaling, forecast accuracy, risk aversion, distribution channel, demand uncertainty

13.

Dynamic Pricing and Price Commitment of New Experience Goods

Number of pages: 63 Posted: 27 Feb 2015 Last Revised: 09 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 183 (161,621)

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dynamic signaling, price commitment, experience goods, pricing, learning, price-match guarantee

14.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 178 (165,691)

Abstract:

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

15.

Manufacturer's Entry in the Product-Sharing Market

Number of pages: 52 Posted: 31 Aug 2018
Baojun Jiang, Lin Tian and Yifan Xu
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and Fudan University
Downloads 155 (188,797)

Abstract:

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collaborative consumption, sharing economy, product sharing, rental, peer-to-peer, analytical model

16.

Dynamic Pricing of Experience Goods in Markets with Demand Uncertainty

Number of pages: 38 Posted: 20 Sep 2016 Last Revised: 01 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 147 (195,108)

Abstract:

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dynamic signaling, experience goods, demand uncertainty, pricing, learning

17.

Pricing and Persuasive Advertising in a Differentiated Market

Number of pages: 17 Posted: 11 Apr 2015
Baojun Jiang and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 147 (195,108)
Citation 1

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competitive strategy, persuasive advertising, pricing, product differentiation, competition, marketing

18.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 143 (199,527)

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

19.

Can Musicians and Fans Benefit When a Primary Ticket Platform Controls the Resale Market? Theory and Evidence

Number of pages: 59 Posted: 19 Jul 2018
Tianxin Zou and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 115 (236,176)

Abstract:

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

20.

Managerial Optimism in a Competitive Market

Production and Operations Management, 2018
Number of pages: 60 Posted: 03 Oct 2018
Baojun Jiang and Chang Liu
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis
Downloads 103 (255,235)

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Optimism, Behavioral Economics, Pricing, Quality, Pessimism, Managerial Bias, Competitive Strategy

21.

Comment on 'Strategic Information Management Under Leakage in a Supply Chain'

Management Science, 2016, Forthcoming
Number of pages: 10 Posted: 09 Sep 2016 Last Revised: 15 Sep 2016
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 82 (295,165)

Abstract:

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signaling, demand uncertainty, intuitive criterion, supply chain and logistics, lexicographical maximum sequential equilibrium

22.

Signaling Through Pricing by Service Providers with Social Preferences

Signaling Through Pricing by Service Providers with Social Preferences Baojun Jiang, Jian Ni, and Kannan Srinivasan, Marketing Science 2014, 33:5 , 641-654
Number of pages: 38 Posted: 17 Apr 2016
Baojun Jiang, Jian Ni and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Johns Hopkins University - Carey Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 71 (320,811)

Abstract:

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social preference, signaling, credence goods, pricing, behavioral economics, asymmetric information

23.

Consumer Search on Online Retail Platform

Number of pages: 49 Posted: 15 Sep 2016 Last Revised: 12 Jul 2018
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 67 (330,994)

Abstract:

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Search, Retail Platform, Pricing, E-Commerce, Channel

24.

Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 23 Apr 2019
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 37 (428,439)

Abstract:

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insurance market, adverse selection, moral hazard, segmentation, competitive strategy

25.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

Abstract:

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation