Baojun Jiang

Washington University in Saint Louis - John M. Olin Business School

Associate Professor of Marketing

One Brookings Drive

Campus Box 1156

St. Louis, MO 63130-4899

United States

http://apps.olin.wustl.edu/faculty/Jiang/

SCHOLARLY PAPERS

32

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8,868

SSRN CITATIONS
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SSRN RANKINGS

Top 13,067

in Total Papers Citations

32

CROSSREF CITATIONS

40

Scholarly Papers (32)

1.

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Management Science, 2016, Forthcoming
Number of pages: 64 Posted: 09 Feb 2015 Last Revised: 05 Oct 2017
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 1,695 (9,996)
Citation 17

Abstract:

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collaborative consumption; product sharing; sharing economy; consumer-to-consumer; peer-to-peer; moral hazard; pricing; quality; platform; analytic models

2.

Quality and Pricing Decisions in a Market with Consumer Information Sharing

Jiang B, Yang B (2017) "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, Forthcoming
Number of pages: 50 Posted: 18 Oct 2015 Last Revised: 14 Mar 2018
Baojun Jiang and Bicheng Yang
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 798 (31,220)
Citation 5

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Asymmetric information, signaling, moral hazard, social learning, experience goods, quality, pricing

3.

An Economic Analysis of Online Product Reviews and Ratings

Number of pages: 34 Posted: 22 Oct 2007 Last Revised: 16 Feb 2016
Baojun Jiang and Pei-Yu Chen
Washington University in Saint Louis - John M. Olin Business School and Arizona State University (ASU) - Department of Information Systems
Downloads 716 (36,100)
Citation 4

Abstract:

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consumer reviews, online rating, online word-of-mouth

4.

Signaling Through Price and Quality to Consumers with Fairness Concerns

Guo X, Jiang B (2016) Signaling through price and quality to consumers with fairness concerns. Journal of Marketing Research (Forthcoming)
Number of pages: 67 Posted: 08 Feb 2015 Last Revised: 16 Sep 2016
Xiaomeng Guo and Baojun Jiang
Washington University in St. Louis - John M. Olin Business School and Washington University in Saint Louis - John M. Olin Business School
Downloads 554 (50,628)
Citation 4

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behavioral economics, fairness, inequity aversion, asymmetric information, signaling, quality, pricing, search goods, marketing

5.

Software Licensing: Pay-Per-Use versus Perpetual

Number of pages: 34 Posted: 01 Feb 2008 Last Revised: 21 Apr 2015
Baojun Jiang, Pei-Yu Chen and Tridas Mukhopadhyay
Washington University in Saint Louis - John M. Olin Business School, Arizona State University (ASU) - Department of Information Systems and Carnegie Mellon University - David A. Tepper School of Business
Downloads 521 (54,803)
Citation 9

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software pricing, piracy, network effect, licensing innovation, pay-per-use, usage based pricing, software licensing, perpetual licensing

6.

Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

Production and Operations Management, 2017, Forthcoming
Number of pages: 50 Posted: 15 Sep 2016 Last Revised: 14 Sep 2017
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 519 (55,171)
Citation 2

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Collaborative Consumption, Sharing Economy, Product Sharing, Peer-To-Peer, Channel, Capacity, Pricing

7.

Peer-to-Peer Markets with Bilateral Ratings

MIT Sloan Research Paper No. 5236-17, NET Institute Working Paper No. 17-01
Number of pages: 47 Posted: 13 Sep 2017 Last Revised: 25 Sep 2017
T. Tony Ke, Baojun Jiang and Monic Sun
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Washington University in Saint Louis - John M. Olin Business School and Questrom School of Business, Boston University
Downloads 385 (79,021)
Citation 1

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Platform, Peer-to-Peer, Competitive Search, Matching, Reviews, Information Disclosure, Segmentation

8.

The Bright Side of Cost Transparency: Facilitating Product Innovation

Number of pages: 26 Posted: 16 Feb 2016 Last Revised: 06 Feb 2020
Baojun Jiang, K. Sudhir and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Yale School of Management and University of Florida - Warrington College of Business Administration
Downloads 379 (80,474)
Citation 3

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signaling, dynamic pricing, price discrimination, strategic consumer, cost transparency, consumer search, consumer surplus, market structure

9.

Firm Strategies in the 'Mid Tail' of Platform-Based Retailing

Number of pages: 50 Posted: 01 Jul 2010 Last Revised: 30 Apr 2011
Baojun Jiang, Kinshuk Jerath and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Columbia University - Columbia Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 350 (88,339)
Citation 11

Abstract:

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platform, long-tail products, retailing, signaling, asymmetric information, pooling equilibrium

10.

Competitive Implications of Consumer Fairness Concerns

Number of pages: 47 Posted: 09 Sep 2016 Last Revised: 15 Jul 2017
Nazarbayev University Graduate School of Business, Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 337 (92,164)
Citation 1

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Fairness, behavioral economics, pricing, competitive strategy, segmentation

11.

The bright side of having an enemy

Journal of Marketing Research, Forthcoming
Number of pages: 80 Posted: 07 Oct 2016 Last Revised: 21 Dec 2018
Mushegh Harutyunyan and Baojun Jiang
Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 334 (93,090)

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Competitive Strategy, Market Exit, Channel, Double Marginalization, Pricing, Entry Deterrence

12.

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Marketing Science, 2016, Forthcoming
Number of pages: 60 Posted: 08 Feb 2015 Last Revised: 15 Sep 2016
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management, Fudan University and Washington University in St. Louis - John M. Olin Business School
Downloads 238 (133,425)
Citation 2

Abstract:

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information sharing, signaling, forecast accuracy, risk aversion, distribution channel, demand uncertainty

13.

Manufacturer's Entry in the Product-Sharing Market

Number of pages: 52 Posted: 31 Aug 2018
Baojun Jiang, Lin Tian and Yifan Xu
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and Fudan University
Downloads 224 (141,494)
Citation 1

Abstract:

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collaborative consumption, sharing economy, product sharing, rental, peer-to-peer, analytical model

14.

Dynamic Pricing and Price Commitment of New Experience Goods

Number of pages: 64 Posted: 27 Feb 2015 Last Revised: 13 Feb 2020
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 208 (151,847)
Citation 2

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dynamic signaling, price commitment, price protection, experience goods, pricing, learning, price-match guarantee

15.

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

Journal of Retailing 93(3) 382-399, September 2017
Number of pages: 65 Posted: 09 Sep 2016 Last Revised: 19 Aug 2017
Mushegh Harutyunyan and Baojun Jiang
Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 180 (173,428)

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dynamic pricing, competitive strategy, information disclosure, information asymmetry, advertising, targeting, word of mouth

16.

Dynamic Pricing of Experience Goods in Markets with Demand Uncertainty

Number of pages: 38 Posted: 20 Sep 2016 Last Revised: 01 Nov 2018
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 177 (176,028)
Citation 3

Abstract:

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dynamic signaling, experience goods, demand uncertainty, pricing, learning

17.

Integration of Primary and Resale Platforms

Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 05 Feb 2020
Tianxin Zou and Baojun Jiang
University of Florida - Warrington College of Business Administration and Washington University in Saint Louis - John M. Olin Business School
Downloads 155 (197,316)
Citation 1

Abstract:

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platform, channel, event ticket, pricing, retail, resale, consumer-to-consumer, performing arts

18.

Pricing and Persuasive Advertising in a Differentiated Market

Number of pages: 17 Posted: 11 Apr 2015
Baojun Jiang and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 149 (203,863)

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competitive strategy, persuasive advertising, pricing, product differentiation, competition, marketing

19.

Anticipated Regret and Product Innovation

Management Science, Forthcoming
Number of pages: 35 Posted: 14 Dec 2015 Last Revised: 15 Sep 2016
Washington University in Saint Louis - John M. Olin Business School, Washington University in St. Louis - John M. Olin Business School and Sabanci University
Downloads 148 (205,053)
Citation 3

Abstract:

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anticipated regret, product innovation, behavioral economics, pricing, segmentation, competition

20.

Managerial Optimism in a Competitive Market

Production and Operations Management, 2018
Number of pages: 60 Posted: 03 Oct 2018
Baojun Jiang and Chang Liu
Washington University in Saint Louis - John M. Olin Business School and Washington University in St. Louis
Downloads 128 (230,246)

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Optimism, Behavioral Economics, Pricing, Quality, Pessimism, Managerial Bias, Competitive Strategy

21.

Product-Line Design in the Presence of Consumers’ Anticipated Regret

Number of pages: 32 Posted: 31 Jul 2019 Last Revised: 14 Feb 2020
Tianxin Zou, Bo Zhou and Baojun Jiang
University of Florida - Warrington College of Business Administration, University of Maryland, Smith School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 115 (249,319)
Citation 1

Abstract:

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anticipated regret, product line design, quality, behavioral economics, price discrimination, product return

22.

Online Retail Platforms, Consumer Search, and Filtering

Number of pages: 43 Posted: 15 Sep 2016 Last Revised: 06 Feb 2020
Baojun Jiang and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School and University of Florida - Warrington College of Business Administration
Downloads 112 (253,999)

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Search, Retail Platform, Pricing, E-Commerce, Channel, Filtering

23.

Competition of Content Acquisition and Distribution Under Consumer Multi-Purchase

Journal of Marketing Research (Forthcoming)
Number of pages: 124 Posted: 03 Aug 2019
Baojun Jiang, Lin Tian and Bo Zhou
Washington University in Saint Louis - John M. Olin Business School, Fudan University, School of Management and University of Maryland, Smith School of Business
Downloads 100 (274,834)

Abstract:

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multi-product purchase, multi-homing, content creation, pricing, differentiation, media content, platforms

24.

Comment on 'Strategic Information Management Under Leakage in a Supply Chain'

Management Science, 2016, Forthcoming
Number of pages: 10 Posted: 09 Sep 2016 Last Revised: 15 Sep 2016
Lin Tian and Baojun Jiang
Fudan University, School of Management and Washington University in Saint Louis - John M. Olin Business School
Downloads 84 (307,031)

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signaling, demand uncertainty, intuitive criterion, supply chain and logistics, lexicographical maximum sequential equilibrium

25.

Signaling Through Pricing by Service Providers with Social Preferences

Signaling Through Pricing by Service Providers with Social Preferences Baojun Jiang, Jian Ni, and Kannan Srinivasan, Marketing Science 2014, 33:5 , 641-654
Number of pages: 38 Posted: 17 Apr 2016
Baojun Jiang, Jian Ni and Kannan Srinivasan
Washington University in Saint Louis - John M. Olin Business School, Johns Hopkins University - Carey Business School and Carnegie Mellon University - David A. Tepper School of Business
Downloads 74 (330,839)
Citation 1

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social preference, signaling, credence goods, pricing, behavioral economics, asymmetric information

26.

Effects of Monitoring Technology on the Insurance Market

Production and Operations Management, Forthcoming
Number of pages: 45 Posted: 23 Apr 2019
Yu-Hung Chen and Baojun Jiang
National Taiwan University and Washington University in Saint Louis - John M. Olin Business School
Downloads 58 (375,724)

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insurance market, adverse selection, moral hazard, segmentation, competitive strategy

27.

Consumer Fairness Concerns and Dynamic Pricing in a Channel

Number of pages: 35 Posted: 02 Aug 2019
Wen Diao, Mushegh Harutyunyan and Baojun Jiang
Fudan University - School of Management, Nazarbayev University Graduate School of Business and Washington University in Saint Louis - John M. Olin Business School
Downloads 48 (409,109)

Abstract:

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fairness, behavioral economics, dynamic pricing, channel, double marginalization

28.

Effects of Quick Response and Market Uncertainty on Product Quality and Firm Profitability

Number of pages: 94 Posted: 10 Jan 2019 Last Revised: 02 Aug 2019
Baojun Jiang and Lin Tian
Washington University in Saint Louis - John M. Olin Business School and Fudan University, School of Management
Downloads 31 (479,383)
Citation 2

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marketing-operations interface, pricing, quick response, product quality, pull contract, demand uncertainty, channel, supply chain, outsourcing

29.

Effects of Micro-Transactions on Firm's Pricing and Product Strategies

Number of pages: 51 Posted: 20 Sep 2019
Baojun Jiang, Hongyan Shi and Tianxin Zou
Washington University in Saint Louis - John M. Olin Business School, Nanyang Technological University (NTU) - Division of Marketing and International Business and University of Florida - Warrington College of Business Administration
Downloads 30 (484,325)

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pricing, micro-transaction, quality, product line, upgrade, micro-payment

30.

Block Ownership in Vertical Relationships in the Presence of Downstream Competition

Number of pages: 26 Posted: 30 Jan 2020
Fang Fang, Baojun Jiang and Jiong Sun
California State University, Los Angeles, Washington University in Saint Louis - John M. Olin Business School and Purdue University - Department of Consumer Sciences and Retailing
Downloads 21 (534,598)

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partial vertical ownership; distribution channel; competition; game theory

31.

Inventory Sharing Under Service Quality Competition

Posted: 22 Jan 2020
Xiaomeng Guo and Baojun Jiang
Hong Kong Polytechnic University - Department of Logistics and Maritime Studies and Washington University in Saint Louis - John M. Olin Business School

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sharing, inventory, services, competitive strategy, marketing-operations interface

32.

Inter-Competitor Licensing and Product Innovation

Journal of Marketing Research, Forthcoming
Posted: 21 Nov 2017 Last Revised: 23 Aug 2018
Baojun Jiang and Hongyan Shi
Washington University in Saint Louis - John M. Olin Business School and Nanyang Technological University (NTU) - Division of Marketing and International Business

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Licensing, Royalty, Competition, Pricing, Quality, Competitive Strategy, Product Differentiation