Paul Anderson

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments

Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Posted: 03 May 2011
Columbia University - Columbia Business School, Marketing, University of Pennsylvania - Marketing Department, London Business School and affiliation not provided to SSRN
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Abstract:

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