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1.
Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments
Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Posted: 03 May 2011
Eric J. Johnson
,
Robert J. Meyer
,
Bruce Hardie
and Paul Anderson
Columbia University - Columbia Business School, Marketing, University of Pennsylvania - Marketing Department, London Business School and
affiliation not provided to SSRN
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