Diogo Hildebrand

Zicklin School of Business, Baruch College - The City University of New York

55 Lexington Ave., Box B13-260

New York, NY 10010

United States

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Corporate Social Responsibility: A Corporate Marketing Perspective

Number of pages: 21 Posted: 01 Oct 2013
CB Bhattacharya, Diogo Hildebrand and Sankar Sen
European School of Management and Technology (ESMT), Zicklin School of Business, Baruch College - The City University of New York and City University of New York - Allen G. Aaronson Department of Marketing & International Business
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Abstract:

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Corporate social responsibility, corporate marketing, corporate identity, consumercompany identification, identity alignment, marketing strategy