Prokriti Mukherji

Independent

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SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better than Others)

Journal of Marketing, Vol. 75, pp. 53-70, 2011 , Mays Business School Research Paper No. 2012-29
Number of pages: 20 Posted: 02 Feb 2012
Independent, Texas A&M University - Department of Marketing, University of Cambridge - Judge Business School and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 54 (378,537)

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market entry, competitive reaction, product mix strategy, acquisitions, strategic aspirations

2.

Executive Summary: Beating a Behemoth

Business Strategy Review, Vol. 22, Issue 3, pp. 76-77, 2011
Number of pages: 2 Posted: 29 Aug 2011
Prokriti Mukherji, Alina Sorescu and Jaideep Prabhu
Independent, Texas A&M University - Department of Marketing and University of Cambridge - Judge Business School
Downloads 2 (644,900)
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