Min Ding

Pennsylvania State University - Department of Marketing

Associate Professor

University Park , PA 16802-3306

United States

http://www.planetding.org

SCHOLARLY PAPERS

5

DOWNLOADS

493

SSRN CITATIONS
Rank 49,615

SSRN RANKINGS

Top 49,615

in Total Papers Citations

1

CROSSREF CITATIONS

11

Scholarly Papers (5)

1.

Functional Forms of the Satisfaction-Loyalty Relationship

International Journal of Research in Marketing, Vol. 28, No. 1, pp. 38-50, 2011
Number of pages: 48 Posted: 23 Sep 2010 Last Revised: 19 Dec 2011
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Tsinghua University - School of Economics & Management
Downloads 218 (158,272)

Abstract:

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Customer Satisfaction, Loyalty, Repurchase Intentions, Functional Form

2.

PIE: A Holistic Preference Concept and Measurement Model

Johnson School Research Paper Series No. 33-2010
Number of pages: 49 Posted: 16 Sep 2010 Last Revised: 27 Dec 2013
Korea Advanced Institute of Science and Technology (KAIST), Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Pennsylvania - Marketing Department and Pennsylvania State University - Department of Marketing
Downloads 202 (170,042)

Abstract:

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preference measurement, conjoint analysis, incentive alignment, mechanism design, new products

3.

A Simple Mechanism to Incentive Align Conjoint Experiments

International Journal of Research in Marketing, Vol. 27, No. 1, pp. 25-32, 2010
Number of pages: 25 Posted: 17 Sep 2009 Last Revised: 19 Dec 2011
Songting Dong, Min Ding and Joel Huber
Australian National University (ANU) - Faculty of Economics & Commerce, Pennsylvania State University - Department of Marketing and Duke University - Fuqua School of Business
Downloads 73 (360,997)
Citation 1

Abstract:

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Experimental Economics, Conjoint Analysis, Product Development, Incentive Alignment, Choice Experiments

4.

An Incentive-Aligned Mechanism for Conjoint Analysis

Journal of Marketing Research, Vol. 44, No. 2, pp. 214-223, 2007
Posted: 29 Oct 2007
Min Ding
Pennsylvania State University - Department of Marketing

Abstract:

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experimental economics, conjoint analysis, incentive alignment, data collection

5.

A Theory of Intraperson Games

Journal of Marketing, Vol. 71, No. 2
Posted: 29 Oct 2007
Min Ding
Pennsylvania State University - Department of Marketing

Abstract:

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game theory