Kai-Ingo Voigt

University of Erlangen-Nuremberg

Full Professor

Schloßplatz 4

Erlangen, Bavaria 91054

Germany

http://www.industriebetriebslehre.de

SCHOLARLY PAPERS

17

DOWNLOADS
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in Total Papers Downloads

3,593

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (17)

1.

Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution

Journal of Organizational Advancement, Strategic and Institutional Studies, Vol. VII, No. 1, 2015
Number of pages: 11 Posted: 01 Apr 2015 Last Revised: 22 Apr 2015
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Fraunhofer Institute for Integrated Circuits, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 2,689 (4,587)

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Music Industry, Music Distribution, Music Streaming Services, Business Model Innovation

2.

Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

International Journal of Management, Vol. 28, No. 1, Part 2, March 2011
Number of pages: 20 Posted: 08 May 2014
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 202 (155,092)

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3.

Antecedents of Brand Post Popularity in Facebook: The Influence of Images, Videos, and Text

Proceedings of the 15th International Marketing Trends Conference (2016)
Number of pages: 8 Posted: 01 Dec 2015
Timm Wagner, Christian Baccarella and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 196 (159,588)

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social media, social networking site, brand post popularity, automotive industry, premium brands, communication effectivity

4.

Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (Development and Composition of Marketing Communication Activities in the Automotive Industry: A Content Analysis of Print Advertisements of Mercedes-Benz)

Proceedings International Marketing Trends Conference 2015
Number of pages: 16 Posted: 24 Apr 2015
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Independent, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Lubeck and University of Erlangen-Nuremberg
Downloads 174 (177,625)

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Content Analysis, High-tech, Marketing, Communication, Automotive, Mercedes

5.

Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence

Journal of Technology and Innovation Management 1(1), 2017
Number of pages: 12 Posted: 20 Oct 2017 Last Revised: 26 Oct 2017
Martin Meinel, Lukas Maier, Timm Wagner and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU) and University of Erlangen-Nuremberg
Downloads 140 (213,191)

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creativity, workspace, workplace, physical work environment, literature review

6.

Untangling Social Media Excellence: Five Typical Patterns of Super Successful Posts

Proceedings of the 16th International Marketing Trends Conference, 2017
Number of pages: 9 Posted: 21 Jun 2017
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 92 (288,437)

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social media, successful posts, communication effectiveness, marketing

7.

The Influence of Affects on Creativity: What Do We Know by Now?

The Influence of Affects on Creativity: What Do We Know by Now? Journal of Creativity and Business Innovation, 2, 46-64
Number of pages: 19 Posted: 28 Oct 2017
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nürnberg and University of Erlangen-Nuremberg
Downloads 30 (481,659)

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creativity, individual creativity, affect, affective states, moods, emotions, literature review

8.

This is How We Do It: Untangling Patterns of Super Successful Social Media Activities

In: Meiselwitz G. (eds) Social Computing and Social Media. User Experience and Behavior. SCSM 2018. Lecture Notes in Computer Science, vol 10913. Springer, Cham; ISBN: 978-3-319-91521-0
Number of pages: 11 Posted: 14 Aug 2018
Friedrich-Alexander-Universität Erlangen-Nürnberg, Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg and University of Erlangen-Nuremberg
Downloads 28 (491,796)

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Social Media, Social Networking Site, Facebook, Social Media Posts, Marketing Communications, Social Media Excellence

9.

The Application and Impact of Creativity Techniques in Innovation Management

ISPIM Innovation Conference, Porto, Portugal (2016)
Number of pages: 10 Posted: 28 Oct 2017
Martin Meinel and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nürnberg and University of Erlangen-Nuremberg
Downloads 27 (497,094)

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creativity techniques, brainstorming, critical incident technique, idea generation, innovation management, interviews

10.

Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era

Lecture Notes in Computer Science, Vol. 9742, pp. 461-471
Number of pages: 8 Posted: 13 Jul 2016
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Lubeck and University of Erlangen-Nuremberg
Downloads 8 (613,644)

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Premium brands, Social media, Social networking sites, Brand posts, Automotive, Appeals, Communication strategy, Content analysis

11.

Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances

JOURNAL OF TECHNOLOGY AND INNOVATION MANAGEMENT 2019; 3(1): 1–9
Number of pages: 9 Posted: 04 Apr 2019
Timm Wagner, Tobias Eismann and Kai-Ingo Voigt
Friedrich-Alexander-Universität Erlangen-Nuremberg (FAU), Friedrich-Alexander-Universität Erlangen-Nürnberg and University of Erlangen-Nuremberg
Downloads 7 (620,261)

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digitalization, brand alliances, consumer perception, tech giants, premium brands

12.

Founding Intentions: A Gender Perspective

Journal of Asia Entrepreneurship and Sustainibility, 2008
Posted: 08 May 2014
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, EBS Universität für Wirtschaft und Recht - EBS Business School, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, EBS Universität für Wirtschaft und Recht - EBS Business School and University of Erlangen-Nuremberg

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Youth entrepreneurship, motives, hurdles, obstacles, family background, gender, longitudinal study

13.

Integration of Market Pull and Technology Push in the Corporate Front End and Innovation Management - Insights from the German Software Industry

Technovation – The International Journal of Technological Innovation, Entrepreneurship and Technology Management, Vol. 29, No. 5, pp. 351-367, 2009
Posted: 27 Sep 2009 Last Revised: 05 Sep 2014
Kai-Ingo Voigt and Alexander Brem
University of Erlangen-Nuremberg and University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics

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technology push, market pull, technology and innovation management

14.

Students’ Attitude Towards Entrepreneurship: Does Gender Matter?

Review of International Comparative Management, Vol. 8, No. 4, pp. 92-118, 2007
Posted: 27 Sep 2009 Last Revised: 30 Sep 2009
EBS Universität für Wirtschaft und Recht - EBS Business School, affiliation not provided to SSRN, EBS Universität für Wirtschaft und Recht - EBS Business School, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg and EBS Universität für Wirtschaft und Recht - EBS Business School - Department of Governance & Economics

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entrepreneurship, student, gender, male, female

User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools

International Journal of Innovation Management, Vol. 12, No. 3, 2008
Posted: 10 Nov 2008 Last Revised: 04 Sep 2014
Volker Bilgram, Alexander Brem and Kai-Ingo Voigt
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics and University of Erlangen-Nuremberg

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new product development, lead user, web 2.0, online communities, user-centric

User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online Tools

International Journal of Innovation Management, Vol. 12, No. 3, pp. 419-458, 2008
Posted: 09 Oct 2009
Volker Bilgram, Alexander Brem and Kai-Ingo Voigt
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics and University of Erlangen-Nuremberg

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New product development, lead user, web 2.0, online communities, user-centric innovation

16.

Product Development in the Automotive Industry: Crucial Success Drivers for Technological Innovations

International Journal of Technology Marketing, Vol. 3, No. 3, pp. 203-222, 2008
Posted: 09 Nov 2008
Daniel Gerhard, Alexander Brem and Kai-Ingo Voigt
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg, University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics and University of Erlangen-Nuremberg

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product development, product innovation, innovation management

17.

Innovation Management in Emerging Technology Ventures - The Concept of an Integrated Idea Management

International Journal of Technology, Policy and Management, Vol. 7, No. 3, pp. 304-321, 2007
Posted: 01 Nov 2007 Last Revised: 03 Sep 2013
Alexander Brem and Kai-Ingo Voigt
University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg - School of Business & Economics and University of Erlangen-Nuremberg

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integrated idea management, strategic innovation management, suggestion system, emerging technology ventures