Grant M. Packard

York University - Schulich School of Business

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

http://https://www.grantpackard.com

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 22,285

SSRN RANKINGS

Top 22,285

in Total Papers Downloads

2,663

SSRN CITATIONS
Rank 40,271

SSRN RANKINGS

Top 40,271

in Total Papers Citations

11

CROSSREF CITATIONS

7

Scholarly Papers (6)

1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
University of Michigan, Stephen M. Ross School of Business, York University - Schulich School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 1,602 (13,134)
Citation 14

Abstract:

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Grant M. Packard and David B. Wooten
York University - Schulich School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 373 (95,852)
Citation 1

Abstract:

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consumer knowledge, word-of-mouth, self-presentation, self-enhancement, self-discrepancy, online reviews, product reviews, recommendations

3.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 358 (100,431)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

4.

Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Number of pages: 61 Posted: 06 Jun 2015 Last Revised: 07 Jul 2015
Grant M. Packard and Jonah A. Berger
York University - Schulich School of Business and University of Pennsylvania - Marketing Department
Downloads 192 (188,682)

Abstract:

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word of mouth, word of mouth content, consumer knowledge, language, social perception, persuasion, marketing, consumer behavior

5.

Wisdom from Words: Using Natural Language Processing to Study Culture (and Psychology More Broadly)

Number of pages: 44 Posted: 18 Feb 2021
Jonah A. Berger and Grant M. Packard
University of Pennsylvania - Marketing Department and York University - Schulich School of Business
Downloads 92 (331,786)

Abstract:

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Natural Language Processing, Culture

6.

Expression Modalities: How Speaking Versus Writing Shapes What Consumers Say, and Its Impact

Number of pages: 44 Posted: 25 Feb 2021
Jonah A. Berger, Matthew Rocklage and Grant M. Packard
University of Pennsylvania - Marketing Department, University of Massachusetts Boston - College of Management and York University - Schulich School of Business
Downloads 46 (474,370)

Abstract:

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Word of Mouth, Communication Modality, Speaking, Writing, Text Analysis