Grant M. Packard

Wilfrid Laurier University - Lazaridis School of Business & Economics

Assistant Professor

75 University Ave West

Waterloo, ON

Canada

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 18,341

SSRN RANKINGS

Top 18,341

in Total Papers Downloads

2,065

CITATIONS

1

Scholarly Papers (4)

1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,276 (9,839)
Citation 1

Abstract:

Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Grant M. Packard and David B. Wooten
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 195 (75,431)

Abstract:

consumer knowledge, word-of-mouth, self-presentation, self-enhancement, self-discrepancy, online reviews, product reviews, recommendations

3.

Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Number of pages: 61 Posted: 06 Jun 2015 Last Revised: 07 Jul 2015
Grant M. Packard and Jonah A. Berger
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Pennsylvania - Marketing Department
Downloads 30 (178,020)

Abstract:

word of mouth, word of mouth content, consumer knowledge, language, social perception, persuasion, marketing, consumer behavior

4.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Independent and University of Connecticut - Department of Marketing
Downloads 0 (121,713)

Abstract:

Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce