Grant M. Packard

Wilfrid Laurier University - Lazaridis School of Business & Economics

Assistant Professor

75 University Ave West

Waterloo, ON

Canada

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 20,414

SSRN RANKINGS

Top 20,414

in Total Papers Downloads

2,436

SSRN CITATIONS
Rank 46,625

SSRN RANKINGS

Top 46,625

in Total Papers Citations

4

CROSSREF CITATIONS

7

Scholarly Papers (4)

1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
University of Michigan, Stephen M. Ross School of Business, Wilfrid Laurier University - Lazaridis School of Business & Economics and Georgia Institute of Technology - Scheller College of Business
Downloads 1,542 (11,618)
Citation 6

Abstract:

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Grant M. Packard and David B. Wooten
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Michigan, Stephen M. Ross School of Business
Downloads 367 (83,735)

Abstract:

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consumer knowledge, word-of-mouth, self-presentation, self-enhancement, self-discrepancy, online reviews, product reviews, recommendations

3.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 346 (89,575)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

4.

Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Number of pages: 61 Posted: 06 Jun 2015 Last Revised: 07 Jul 2015
Grant M. Packard and Jonah A. Berger
Wilfrid Laurier University - Lazaridis School of Business & Economics and University of Pennsylvania - Marketing Department
Downloads 181 (172,762)

Abstract:

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word of mouth, word of mouth content, consumer knowledge, language, social perception, persuasion, marketing, consumer behavior