Grant M. Packard

York University - Schulich School of Business

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

http://https://www.grantpackard.com

  • York University - Schulich School of Business

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    • Tel: 416-736-2100 x77199
SCHOLARLY PAPERS

10

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4,560

TOTAL CITATIONS
Rank 24,236

SSRN RANKINGS

Top 24,236

in Total Papers Citations

25

Scholarly Papers (10)

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1.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Puneet Manchanda, Grant M. Packard and Adithya Pattabhiramaiah
University of Michigan, Stephen M. Ross School of Business, York University - Schulich School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 1,787 (20,632)
Citation 14

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Online Customer Communities, Online Customer Behavior, Social Networks, User-Generated Content, Retailing, Field Data

2.

Wisdom from Words: Using Natural Language Processing to Study Culture (and Psychology More Broadly)

Number of pages: 44 Posted: 18 Feb 2021
Jonah A. Berger and Grant M. Packard
University of Pennsylvania - Marketing Department and York University - Schulich School of Business
Downloads 599 (95,580)

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Natural Language Processing, Culture

3.

Compensatory Knowledge Signaling in Consumer Word-of-Mouth

Journal of Consumer Psychology, October 2013, Forthcoming
Number of pages: 58 Posted: 15 May 2013
Grant M. Packard and David B. Wooten
York University - Schulich School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 484 (124,376)
Citation 3

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consumer knowledge, word-of-mouth, self-presentation, self-enhancement, self-discrepancy, online reviews, product reviews, recommendations

4.

The Emergence and Evolution of Consumer Language Research

Number of pages: 25 Posted: 05 Jan 2023
Grant M. Packard and Jonah A. Berger
York University - Schulich School of Business and University of Pennsylvania - Marketing Department
Downloads 470 (128,783)

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Language, natural Language processing, automated textual analysis, consumer behavior

5.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
Nicholas H. Lurie, Jonah A. Berger, Zoey Chen, Beibei Li, Hongju Liu, Charlotte Mason, David M. Muir, Grant M. Packard, Joseph Pancras, Ann Schlosser, Baohong Sun, Baohong Sun and Rajkumar Venkatesan
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Peking University - Guanghua School of Management, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 428 (143,985)
Citation 7

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

6.

Expression Modalities: How Speaking Versus Writing Shapes What Consumers Say, and Its Impact

Number of pages: 44 Posted: 25 Feb 2021
Jonah A. Berger, Matthew Rocklage and Grant M. Packard
University of Pennsylvania - Marketing Department, University of Massachusetts Boston - College of Management and York University - Schulich School of Business
Downloads 356 (177,058)

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Word of Mouth, Communication Modality, Speaking, Writing, Text Analysis

7.

Following the Blind: How Expertise and Endorsement Style Impact Word of Mouth Persuasion

Number of pages: 61 Posted: 06 Jun 2015 Last Revised: 07 Jul 2015
Grant M. Packard and Jonah A. Berger
York University - Schulich School of Business and University of Pennsylvania - Marketing Department
Downloads 246 (260,737)
Citation 1

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word of mouth, word of mouth content, consumer knowledge, language, social perception, persuasion, marketing, consumer behavior

8.

Style, Content, and the Success of Ideas

Number of pages: 39 Posted: 10 Jan 2022
Reihane Boghrati, Jonah A. Berger and Grant M. Packard
Arizona State University (ASU) - W.P. Carey School of Business, University of Pennsylvania - Marketing Department and York University - Schulich School of Business
Downloads 138 (437,381)

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language, natural language processing, success of ideas, linguistic style, automated textual analysis

9.

The Power of Pausing in Conversation

Number of pages: 63 Posted: 24 Feb 2025
Alex Van Zant, Jonah A. Berger, Grant M. Packard and Harry Wang
Rutgers Business School - Rutgers University, University of Pennsylvania - Marketing Department, York University - Schulich School of Business and Siena College
Downloads 40 (900,903)

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pausing, person perception, conversation, assents, backchannels

10.

Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery

Number of pages: 17
Francisco Villarroel Ordenes, Grant M. Packard, Jochen Hartmann and Davide Proserpio
University of Verona - Alma Mater Studiorum - Università di Bologna, York University - Schulich School of Business, TUM School of Management,Technical University of Munich and Marshall School of Business - University of Southern California
Downloads 12

Abstract:

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Service Failure and Recovery, Text Mining, NLP, Language Theory, Large Language Models (LLMs), Machine Learning