Jeongha Oh

University of Texas at Dallas

2601 North Floyd Road

Richardson, TX 75083

United States

SCHOLARLY PAPERS

2

DOWNLOADS

2,027

SSRN CITATIONS

11

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Examining the Diffusion of User-Generated Content in Online Social Networks

Number of pages: 39 Posted: 28 Jul 2008
Jeongha Oh, Anjana Susarla and Yong Tan
University of Texas at Dallas, Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management and University of Washington - Michael G. Foster School of Business
Downloads 1,458 (12,140)
Citation 19

Abstract:

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Diffusion, Social Contagion, User-Generated Content, Social Networks, Reflection Problem

2.

Influentials, Imitables or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks

Forthcoming, Journal of Management Information Systems
Number of pages: 40 Posted: 14 Jan 2012 Last Revised: 22 Mar 2016
Anjana Susarla, Jeongha Oh and Yong Tan
Michigan State University - The Eli Broad College of Business and The Eli Broad Graduate School of Management, University of Texas at Dallas and University of Washington - Michael G. Foster School of Business
Downloads 569 (47,061)
Citation 2

Abstract:

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Social Media, Social Networks, Word-of-Mouth Marketing, Peer Effects, Propensity Score Matching, User Generated Content