Vishal Narayan

NUS Business School

Assistant Professor

Singapore

SCHOLARLY PAPERS

5

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2,855

CITATIONS
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Top 38,105

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13

Scholarly Papers (5)

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1.

Modeling Consumer Learning from Online Product Reviews

Downloads 1,064 ( 19,589)
Citation 1

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)
Downloads 1,064 (19,225)
Citation 1

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Learning Models, Choice Models, Product Reviews

Modeling Consumer Learning from Online Product Reviews

Marketing Science, Vol. 32, No. 1, 2013; pp. 153-169; DOI: 10.1287/mksc.1120.0755
Posted: 13 Nov 2013
Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

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learning models, choice models, product reviews

2.

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Johnson School Research Paper Series No. 27-2012
Number of pages: 44 Posted: 05 Jul 2012 Last Revised: 27 Mar 2015
Vishal Narayan, Vithala R. Rao and K. Sudhir
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Downloads 578 (45,809)

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Emerging Markets, Retailing, Middle Class, Segmentation, Socioeconomic Status

3.

The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry

Johnson School Research Paper Series No. #22-09
Number of pages: 42 Posted: 21 May 2009 Last Revised: 04 Jun 2009
Lona Fowdur, Vrinda Kadiyali and Vishal Narayan
affiliation not provided to SSRN, Cornell University - Samuel Curtis Johnson Graduate School of Management and NUS Business School
Downloads 475 (58,772)
Citation 1

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Consumer choice models, emotional attributes of product, movies, economics and psychology

4.

Modeling the Formation of Dyadic Relationships between Consumers in Online Communities

Number of pages: 41 Posted: 07 Nov 2007
Vishal Narayan and Sha Yang
NUS Business School and University of Southern California - Marshall School of Business
Downloads 448 (63,160)
Citation 4

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Dyadic data, Hazard models, Bayesian analysis, Internet Marketing, Online Communities

5.

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 20-2011
Number of pages: 48 Posted: 29 Oct 2010 Last Revised: 27 Mar 2011
Vishal Narayan, Vithala R. Rao and Carolyne Saunders
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 290 (104,027)

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Preference Revision, Bayesian Updating, Attribute Preference Uncertainty, Social Networks, Social Influence, Conjoint Analysis, Bayesian Estimation