Vishal Narayan

NUS Business School

Assistant Professor

Singapore

SCHOLARLY PAPERS

5

DOWNLOADS
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Top 28,484

in Total Papers Downloads

3,328

SSRN CITATIONS
Rank 31,178

SSRN RANKINGS

Top 31,178

in Total Papers Citations

24

CROSSREF CITATIONS

10

Scholarly Papers (5)

1.
Downloads 1,197 (32,860)
Citation 20

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)
Downloads 1,197 (32,345)
Citation 20

Abstract:

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Learning Models, Choice Models, Product Reviews

Modeling Consumer Learning from Online Product Reviews

Marketing Science, Vol. 32, No. 1, 2013; pp. 153-169; DOI: 10.1287/mksc.1120.0755
Posted: 13 Nov 2013
Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Abstract:

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learning models, choice models, product reviews

2.

The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry

Johnson School Research Paper Series No. #22-09
Number of pages: 42 Posted: 21 May 2009 Last Revised: 04 Jun 2009
Lona Fowdur, Vrinda Kadiyali and Vishal Narayan
affiliation not provided to SSRN, Cornell University - Samuel Curtis Johnson Graduate School of Management and NUS Business School
Downloads 694 (69,553)
Citation 8

Abstract:

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Consumer choice models, emotional attributes of product, movies, economics and psychology

3.

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Johnson School Research Paper Series No. 27-2012
Number of pages: 44 Posted: 05 Jul 2012 Last Revised: 27 Mar 2015
Vishal Narayan, Vithala R. Rao and K. Sudhir
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Downloads 636 (77,750)
Citation 2

Abstract:

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Emerging Markets, Retailing, Middle Class, Segmentation, Socioeconomic Status

4.

Modeling the Formation of Dyadic Relationships between Consumers in Online Communities

Number of pages: 41 Posted: 07 Nov 2007
Vishal Narayan and Sha Yang
NUS Business School and University of Southern California - Marshall School of Business
Downloads 479 (110,598)
Citation 4

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Dyadic data, Hazard models, Bayesian analysis, Internet Marketing, Online Communities

5.

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Marketing Science, Forthcoming, Johnson School Research Paper Series No. 20-2011
Number of pages: 48 Posted: 29 Oct 2010 Last Revised: 27 Mar 2011
Vishal Narayan, Vithala R. Rao and Carolyne Saunders
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 322 (173,277)
Citation 1

Abstract:

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Preference Revision, Bayesian Updating, Attribute Preference Uncertainty, Social Networks, Social Influence, Conjoint Analysis, Bayesian Estimation