Xinming Soh

CFA Institute

CFA

915 East High Street

Charlottesville, VA 22902

United States

Credit Suisse

Analyst

CRTI 4

P.O. Box

Zurich, CH-8070

Switzerland

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Scholarly Papers (1)

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Assurance Versus Insurance: A Study of Consumer Receptiveness in an E-Commerce Setting

Accounting Horizons, Vol. 21, No. 4, 2007
Posted: 30 Nov 2007
El'fred Boo, Kin-Yew Low, Xinming Soh, Xinming Soh and Miaoling Lim
Nanyang Business School, Nanyang Technological University, Nanyang Technological University - Nayang Business School, CFA InstituteCredit Suisse and Deutsche Bank

Abstract:

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Assurance and insurance concepts, CPA brand name, online purchasing intention