Miaoling Lim

Deutsche Bank

Analyst

31 West 52nd Street, 12th Floor

New York, NY 10019

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Assurance Versus Insurance: A Study of Consumer Receptiveness in an E-Commerce Setting

Accounting Horizons, Vol. 21, No. 4, 2007
Posted: 30 Nov 2007
Nanyang Business School, Nanyang Technological University, Nanyang Technological University - Nayang Business School, CFA InstituteCredit Suisse and Deutsche Bank

Abstract:

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Assurance and insurance concepts, CPA brand name, online purchasing intention