Xiaoqing Jing

Georgia Institute of Technology

Assistant Professor of Marketing

800 West Peachtree Street

Atlanta, GA 30308

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Group-Buying: A New Mechanism for Selling through Social Interactions

Management Science, Forthcoming
Number of pages: 47 Posted: 20 Nov 2007 Last Revised: 15 Aug 2011
Xiaoqing Jing and Jinhong Xie
Georgia Institute of Technology and University of Florida - Warrington College of Business Administration
Downloads 1,035 (13,986)
Citation 4

Abstract:

Group-Buying, Word of Mouth, Interpersonal Information-Sharing, Referral Rewards Programs, Pricing, Social Interaction, Marketing, Internet, Groupon